Nick N.

Director

Market Research

Small-Business (50 or fewer emp.)

10/21/2015

"Maptitude - Excellent GIS at a reasonable price"

4.5/5

What do you like best about Maptitude?

Maptitude is possibly the best priced GIS software/data package on the market today. It comes with a phenomenal amount of data, which if bought through normal channels would cost in the thousands of dollars. The complete Maptitude software and data package retails at around $US700.

The typical Maptitude data library includes roads and rail networks, landmark features, lakes, rivers and waterways and a wide range of census geography and demographic attributes. You can literally install the software and within moments have the data you need to produce thematic maps of key demographic variables and then proceed onto more sophisticated analysis such as trade area modelling, network analysis, route studies etc.

One feature that I love is the ability to produce output in Google Earth kmz format. Which means that I can deliver data and geography to clients in a format that they can use instantly which also has a huge 'wow' factor. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The software has been around for a number of years now and while it never ceases to improve in functionality it badly needs some makeup! It looks dated; not that that should put users off, but compared to the glitz and glamour of software developed more recently, it looks very much like someone's ageing uncle...

Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

I would recommend Maptitude to the general business community beacuse of it's low cost, huge data library, great functionality and general ease of use (here comes that word "intuitive" again) Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I've used the software for a very wide range of business problems. The simplest has been in producing basic maps for franchise and sales territory design. The census attributes and easy to use selection tools take a lot of the pain away. More sophisticated uses include retail site analysis, evaluation of "greenfield" sites and with some innovative "reverse engineering" market segmentation of consumers. Perhaps the best feature has been as abase for fusing data from a wide variety of sources. The tool has been used to identify the location of target markets and monitor the marketing and merchandising activities undertaken in small areas. That in turn has lead to to more efficient and better understood micro-marketing solutions. Review collected by and hosted on G2.com.

Maptitude Reviews & Product Details

Maptitude is the best mapping software to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country.

Seller

Caliper

Languages Supported

English, Spanish, Chinese (Simplified)

Product Description

Maptitude Geographic Information System (GIS) software gives you the tools, maps, and demographic data you need to analyze and understand how geography affects you and your business.

Overview by

🌎 Stewart Berry (🌎 VP Product Management 🗺 Maptitude Location Intelligence for Operations & Business Development Analysis )

Pricing

Pricing provided by Maptitude.

Maptitude 1st year price

Starting at $695.00

Per Year

Maptitude Upgrade

$695.00

With One-Time Purchase

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Maptitude Integrations

(2)

Integration information sourced from real user reviews.

Maptitude Media

Maptitude Demo - Maptitude Drive Time Ring Zones

Create multiple Drive Time Ring Zones around one or more locations, calculate demographics within driving distances, and control driving speed.

Maptitude Demo - Maptitude Charts & Statistics

Use sophisticated charting and statistical analytics both inside and outside of maps.

Analyze your data or the wealth of demographics included with Maptitude to improve business decisions.

Maptitude Demo - Maptitude Route & Delivery Calculations

Model one or more routes for single or multiple vehicle fleets for pickup and delivery schedules.

Maptitude Demo - Maptitude ring & site location analysis

Use extensive tools for location and market research. Identify geodemograhics that you can best serve.

Maptitude Demo - Maptitude Competitive Analysis

Explore your network, competitor networks and locations, cannibalization, and market opportunities.

Maptitude Reviews (146)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Len S.

President

Small-Business (50 or fewer emp.)

12/23/2025

"Exceptional Mapping Power with User-Friendly Design and Great Support"

5/5

What do you like best about Maptitude?

Ease of use

Map aesthetics

Abundance of demographic data

Sophisticated capabilities

Support provided by Maptitude when needed

Pricing Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

We have aptitude installed on our desktops and when one of our cartographers travels, they have to shut down the desktop application and activate the same license on their laptop. There was a time when map that you did allow installation of the same license on a backup computer

What’s this complaint is a mineral inconvenience. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We use Maptitude for regulatory compliance applications for financial institutions. Under the federal banking, regulations banks must declare their “assessment areas“. This is a very critical decision to be made by the bank.

Any change in the configuration of an assessment area will have a profound effect on the banks results as well as the benchmarks used by regulators. Maptitude allows real time evaluation of many different potential configurations. In seconds, we can compute results of many different alternatives and determine the best fit for our clients.

The computational capabilities are impressive Visualize the different configurations really blows bankers away. We don’t know of another software capable of such sophistication. I can’t overstate how important and impressive this Application is Review collected by and hosted on G2.com.

Kirsten T.

Logistics Consultant / Director

Small-Business (50 or fewer emp.)

10/27/2015

"Excellent value GIS / mapping tool"

5/5

What do you like best about Maptitude?

I've found it really useful for both logistics and non-logistics projects. As well as being able to identify hot-spots in your own data and interrogate the built-in demographics, you can use the facility location tool or calculate weighted "centres of gravity", visualise size of flows and allocate customers between fulfilment centres or depots using road timings or miles - all important features if you're looking at logistics networks. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Very little - I sometimes catch myself out - things like realising I'm looking for the wrong type of file to use - for example I'm looking for an Excel file to import, whereas the drop-down has pre-selected to working space ...but that's quickly resolved! Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

My recommendation to anyone buying any software is to make sure that you understand the business questions and issues you want to explore, and then look at the packages available and how they match. Ask for a live demo, or look at the website to see static examples of analysis you can carry out and videos showing how it's done. If the demographic data is important to you, check what's included for the country you're interested in as it varies with what's available. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Mainly strategic logistics projects - facility/warehouse location; what area can be covered by a particular depot within, say, one day; calculating coverage, overlap and exposure between depots and outbases with respect to existing customers; calculating the demographics of areas covered when looking to the future of growing businesses; allocating customers to closest depot... And I've also helped logistics-related clients, for example, to manage the schedules of field engineers by analysing the size of patch and adjacency (or remoteness) of other visits; and potential workload. Review collected by and hosted on G2.com.

Brett L.

Owner/Principal

Architecture & Planning

Small-Business (50 or fewer emp.)

10/21/2015

"My initial take on Maptitude 2015."

5/5

What do you like best about Maptitude?

As a user of Maptitute for the past 13 years, I can say that I am continually impressed at the improvements that have been made with each iteration of the software. I use the software primarily for business/retail applications, institutional research, and in transportation geography (logistics) analyses. For the price, Maptitude 2025, is hands down the best desktop GIS software on the market. Fully integrates with the Microsoft suite of products. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Would love to have a some additional statistical and geostatistical tools. Review collected by and hosted on G2.com.

Richard V.

Associate Director, Business Analytics and Insights

Mid-Market (51-1000 emp.)

10/1/2025

"Software has worked as intended and support has exceeded expectations"

5/5

What do you like best about Maptitude?

One of the most valuable aspects for targeting and alignment tasks is the use of tracking fields, which allow stakeholders to see in real time how changes to geographies can affect sales opportunities. This capability significantly accelerates the decision-making process. I also appreciate being able to monitor multiple metrics simultaneously, so I am not limited to visualizing the impact of just one variable at a time. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I wish there were a "reassign" feature, as it would make it much easier to move an entire territory without the need to manually select everything and add it to the new destination. Review collected by and hosted on G2.com.

David P.

Director Strategy

Enterprise (> 1000 emp.)

12/4/2025

"Easy to Learn, Feature-Rich, and Good Value"

5/5

What do you like best about Maptitude?

The learning curve is relatively short, making it easy to get started. There are multiple useful analytical tools available, and it's also straightforward to create templates. Included data sets are comprehensive, with more available. Uses standard GIS files. Cost is reasonable. I use this multiple times per week. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

It is not possible to download updated free data files for later years unless you purchase a new license each year. Review collected by and hosted on G2.com.

Verified User in Textiles

Small-Business (50 or fewer emp.)

12/4/2025

"User-Friendly, Intuitive, and Great Value"

5/5

What do you like best about Maptitude?

I appreciate that there are numerous training videos and tutorials available for learning how to use the software. However, the platform itself is user-friendly and intuitive, making it easy to navigate even without any prior training. Additionally, I find it to be an exceptional value for the price. I love that it works with Google Maps, that is a big bonus! Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I dislike the limited ways I can share the maps I create with colleagues within the company. It would be much better if there were more sharing options available without having to pay extra for upgrades, additional users, or more applications. Review collected by and hosted on G2.com.

David P.

Deputy Director of Finance

Enterprise (> 1000 emp.)

12/11/2025

"Clear Data Visualisation Delivers Valuable Insights"

5/5

What do you like best about Maptitude?

The platform offers clear data visualisation, which helps me gain valuable insights and make more informed decisions. It won't be long before you'll be impressing people with compelling narratives derived from your mapping. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

When you first start using, it can be a bit bewildering but it doesn't take long to get up to speed. I would recommend taking advantage of the online training as it help initiative yourself into how best to use the product. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

With Maptitude, we have successfully identified optimal locations for dialysis units by examining patient demand, travel times, and the capacity of each site. The software has turned complex data into straightforward, actionable insights, enabling us to enhance patient access and plan NHS services with greater efficiency. Review collected by and hosted on G2.com.

Rudy B.

Advisor

Enterprise (> 1000 emp.)

12/31/2016

"Best GIS by far"

5/5

What do you like best about Maptitude?

Ease of use and the most powerful GIS I've used for teaching and research. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Mac version not available ... although I use bootcamp to run Maptitude smoothly! Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Just do it and don't get swayed by Arcgis even though it is referred to frequently. The software engineering for Arcgis is poor at best. Simple tasks takes much longer than when using Maptitude ... Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I teach and advice a few startups in Silicon Valley and L.A. and they love Maptitude especially when they see the competition ... Review collected by and hosted on G2.com.

Goran S.

Service Design Senior Analyst

Enterprise (> 1000 emp.)

8/22/2025

"Efficiency Unlocked – Maptitude Is a hidden gem"

5/5

What do you like best about Maptitude?

What I like best about Maptitude is its powerful yet user-friendly interface that makes complex geospatial analysis incredibly accessible. The ability to visualize data geographically, run demographic reports, and create custom maps with ease has been a game-changer for our decision-making process. It’s fast, reliable, and packed with features that save time and deliver real insights. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Graphics could be more vivid, but everything else is amazing. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Maptitude is solving the challenge of turning complex location-based data into actionable insights. Maptitude simplifies this by offering intuitive mapping tools, demographic overlays, and customizable reports. This has significantly improved our ability to plan services and to optimize operations. The time saved and clarity gained have made a real impact on our workflow. Review collected by and hosted on G2.com.

Murtaza H.

Executive Director

Mid-Market (51-1000 emp.)

12/3/2025

"User-Friendly with Powerful Spatial Analytics and Rich Data Bundles"

5/5

What do you like best about Maptitude?

User friendliness. Comprehensive spatial analytic tools. Lots of bundled data for demographics, road networks, and more. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The ability to capture instructions through the user interface as a script and then repurpose them in automated settings could be a significant advantage. Review collected by and hosted on G2.com.