G2

Drew E.

Small-Business (50 or fewer emp.)

4/8/2026

"Curious, Human-Centered Thought Leadership That Truly Stands Out"

5/5

What do you like best about Madison?

There are a lot of people using AI to cheapen marketing work these days. For thought leadership, founder-led sales, and trying to not lose our humanity over screens – “farming it out” is a miss. Madison's approach is very aligned with curiosity — going slow, passing over an idea multiple times. That's why their stuff stands out. That's why it's different.

I look forward to (if not cherish) our monthly conversations with the Madison team. They’re like an oasis in the middle of a day/week – being able to sit, think, talk, and get my head and heart out on ideas that affect our team, clients, and business. Review collected by and hosted on G2.com.

What do you dislike about Madison?

There is absolutely nothing I dislike about Madison. They've been wonderful to work with, from their professionalism to their timeliness to their quality of service. Zero negative remarks whatsoever. Review collected by and hosted on G2.com.

Recommendations to others considering Madison:

In between content discussions and meetings, keep a running tab of thoughts, conversations, ideas and interesting encounters that could make for great content. I've found it helpful to come prepared with a running list of things to talk about, and not pulling solely from memory during an Authority Marketing meeting. Review collected by and hosted on G2.com.

What problems is Madison solving and how is that benefiting you?

My stream of consciousness thoughts can be a lot to decipher. Having someone who takes the time to thoughtfully prepare questions ahead of time, unpack my ideas, and ensure they come across clearly has been very helpful. Review collected by and hosted on G2.com.