G2

Casey M.

Regional Marketing Manager

Enterprise (> 1000 emp.)

10/27/2021

"The perfect solution to managing a large marketing program!"

4.5/5

What do you like best about M360?

M360 takes all of our tools (mobile, wifi messaging and email) combines them in one place. Managing 15-20 centers with all of these diverse tools can be cumbersome. M360 removes that complication by providing a platform for capturing all the consumer data, analyzing the data and providing a platform for engagement with those contacts in a meaningful way. The segmentation and ability to tailor the information to interest, it allows us a much more individualized, powerful voice when speaking to our consumers when re-targeting. It is fantastic program to manage large scale programs across portfolios, even with differing clients and participation. The dashboard puts all of those tools at your finger - analyzing your results from campaigns and consumer messaging. It visually keeps you on track for how to adjust programming quickly to garner new results. The level of customizable information for reporting such as, time periods, trends, insights and specified promotion results. Review collected by and hosted on G2.com.

What do you dislike about M360?

With the integration of emails to the platform - I have no dislikes. Certain parts require more intensive training, but the system is pretty intuitive. Review collected by and hosted on G2.com.

What problems is M360 solving and how is that benefiting you?

Managing a corporate marketing program over a large portfolio is difficult. Literally combing over dozens of reports to combine results and analyze is not always an option - we needed a solution to simplify the way we engage with consumers, a solution to report those results in one place and see how they can integrate together - that solution has been M360. This platform makes it more feasible to garner results across a larger scale, but retains the ability to hyperfocus on the individual market. The ability to adjust your messaging mix by market and across many markets instantaneously is priceless. I can now speak to consumers more effectively because the data tells me how they want to be engaged with and when. We are able to constantly see real-time information on our efforts. It takes the guessing out of re-targeting, therefore reduces opt-outs and frivolous messaging that is not translating to results. Review collected by and hosted on G2.com.