--- title: Looker Reviews meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1651 reviews by the users' company size, role or industry to find out how Looker works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1651 scale: '5' date_modified: '2026-07-15' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Looker Reviews **Vendor:** Google **Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,651 ## About Looker Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. ## Looker Pros & Cons **What users like:** - Users love the **ease of use** of Looker, making it accessible for anyone, regardless of technical skill level. (108 reviews) - Users value Looker's **real-time reporting and robust modeling layer** , enhancing data-driven decision-making and flexibility in visualization. (64 reviews) - Users value the **easy integrations** with multiple data sources, enhancing their data analysis and dashboard creation experience. (57 reviews) - Users value the **seamless integration** with various platforms, enhancing functionality and data insights in Looker. (54 reviews) - Users appreciate the **dynamic and real-time reporting** capabilities of Looker, enhancing their digital ads performance analysis. (51 reviews) - Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews) - Intuitive (46 reviews) - Dashboard Usability (42 reviews) - User Interface (42 reviews) - Time-saving (37 reviews) **What users dislike:** - Users find the **steep learning curve** of Looker challenging, especially for those lacking technical expertise. (52 reviews) - Users find **learning Looker challenging** , particularly with LookML, limiting accessibility for those without technical expertise. (38 reviews) - Users experience **slow loading times** with Looker, especially when handling large datasets, impacting usability significantly. (29 reviews) - Users frequently experience **slow performance** with Looker, particularly during complex data transformations and dashboard loading. (29 reviews) - Users find Looker **complex and difficult to learn** , particularly due to its steep learning curve and interface challenges. (27 reviews) - Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews) - Limited Customization (22 reviews) - Limited Features (21 reviews) - Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews) - Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews) ## Looker Reviews ### 1. First time user **Rating:** 4.0/5.0 stars **Reviewed by:** Widya Angely H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Looker?** Easy to access and use for the first time user **What do you dislike about Looker?** To create calculated field is quiet difficult bot like in Tableau that you can create more easily **What problems is Looker solving and how is that benefiting you?** To create data visualization with a lot more option ### 2. My experience with Looker Studio has been great! **Rating:** 4.5/5.0 stars **Reviewed by:** Meisy M. | Training Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Looker?** I like the different features and options. **What do you dislike about Looker?** The way we link attachments is not as smooth as I wished. **What problems is Looker solving and how is that benefiting you?** Gathering data. ### 3. Great UI and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Chandra K. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** Easy to use the UI component and library for the dashboard. Easy to design and share. You can do everything with a free version that you need for a basic project **What do you dislike about Looker?** Sometime it's slow based on how many components you have on the dashboard. There is a limit of number of compnents when you are using free version. **What problems is Looker solving and how is that benefiting you?** Creating a dashboard for customer who use our platform that provides insight into their running camapigns. ### 4. Great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Shahzaib A. | Business Analyst: Domestic Transportation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Looker?** Easy to understand UI/UX Options to import data from mulitple sources **What do you dislike about Looker?** Ease of integration with PowerBI Issues in importing Access databases **What problems is Looker solving and how is that benefiting you?** Access integration, alot of our data is on access ### 5. Look great for cost **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** I have used looker for anlsysing out cost by sending all out cost data to looker. I love how easy it is to create talbles **What do you dislike about Looker?** The learning curve was steep. I have to send half a day learning before I saw results. It would have been great to have a websight show me how to do something so i could have immedently saw results. **What problems is Looker solving and how is that benefiting you?** breat down our cost to indulvigual users ### 6. My experience with Looker **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about Looker?** I really appreciate Looker for its powerful data visualization capabilities and its ability to integrate seamlessly with multiple data sources. This makes it easier to create comprehensive reports and dashboards that are both informative and easy to understand. **What do you dislike about Looker?** The learning curve in understanding its capabilities can be challenging. **What problems is Looker solving and how is that benefiting you?** Automating all the reporting to be able to make informed decisions in real time. ### 7. Only for customers that demand it. **Rating:** 1.0/5.0 stars **Reviewed by:** Tim D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** It's ok for adhoc and power users who want to do dynamic reporting. **What do you dislike about Looker?** Mostly the cost and the licences. The pay as you go isn't bad, but it is too expensive. The integration in with apps is not great as well. It is much easier to build data views in a technology like D3 and integrate it into the apps. **What problems is Looker solving and how is that benefiting you?** Visuialize data, but mostly for power users. ### 8. Looker for data reviewing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Looker?** The data can be customised and displayed as per your preference. Good to have that flexibility, We use it on a daily basis. **What do you dislike about Looker?** The data is not in real time, it gets updated in 24 hours. Might not be the case for all boards, but this has been my experince. **What problems is Looker solving and how is that benefiting you?** The data can be compiled and viewed as needed. ### 9. Using looker for Retail Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Looker?** 1. Real-time reporting 2. Creation of looks for business users **What do you dislike about Looker?** 1. LookML seems to overcomplicate things at times 2. Is not as easy to learn as lets say Power Query and DAX **What problems is Looker solving and how is that benefiting you?** Looker helps us in finding answers to our data questions ### 10. I've had a pleasant experience with Looker Studio so far **Rating:** 4.0/5.0 stars **Reviewed by:** Paola A. | Quality Assurance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Looker?** It's user-friendly platform. I had no prior experience using Looker, but thanks to its intuitive design and tools, I was able to learn the basics by myself. **What do you dislike about Looker?** Recently, I've had constant issues in which the platform crashes. **What problems is Looker solving and how is that benefiting you?** Showcase my client's quality data performance over time ### 11. Superior UI/UX **Rating:** 4.0/5.0 stars **Reviewed by:** Florencia B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** Its easier for a DataViz to make a great job. The boxes are pretty easy to use and create a great dashboard in a few minutes. **What do you dislike about Looker?** Sometimes its to rigid in the suggestions and options to show the data. **What problems is Looker solving and how is that benefiting you?** Migrating from PowerBI to Looker took the data team to the next level. C Level reports are becoming a trend in the company! ### 12. Intuitive and Flexible, With Variety Of Illustrations **Rating:** 3.5/5.0 stars **Reviewed by:** Utsav B. | Executive, Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Looker?** Flexibility to design unique dashboards as per requirements **What do you dislike about Looker?** Filtering mechanism which needs to be refreshed every single time something changes **What problems is Looker solving and how is that benefiting you?** CRM Dashboards for monitoring KPIs ### 13. Very powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** It is very easy to learn and start to use **What do you dislike about Looker?** Until now everything os going ok We are going to make a bigger deployment and we need to test it in a bigger scale, but I think is not going to have any issue **What problems is Looker solving and how is that benefiting you?** We did't have the answers about our operations and now we can take have a better decision process ### 14. na **Rating:** 5.0/5.0 stars **Reviewed by:** Yazhuo Emma Z. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** I like Functional dashboard. I like how it integrates with Cloud. **What do you dislike about Looker?** I think Tableau has some features that have more interactions with users or clients. Business stakeholders are able to user Tableau to filter features such as industry, product line. When you hover over the filter, it wants to create more interaction **What problems is Looker solving and how is that benefiting you?** It's helping to solve problems on analytcs on claims data. ### 15. Good experience but lack of customizable feature for accesibillity **Rating:** 4.0/5.0 stars **Reviewed by:** Sabrina A. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Looker?** The visualization can be customize to provide better visual and personalized based on user requirement **What do you dislike about Looker?** It has limitation on the user access menu **What problems is Looker solving and how is that benefiting you?** It can show data visualization to share with the business team so they can monitor and create report from Looker. Also it is convenience for business team since it is user friendly ### 16. Looker is very user friendly, you can gather all your data from any data sources. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas Triyan P. | Pricing Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Looker?** You can add chart seamless, and edit with your team member together. **What do you dislike about Looker?** Sometimes if you gather lot of data, will need more time to refresh. **What problems is Looker solving and how is that benefiting you?** Overall, Looker's solutions contribute to greater efficiency, effectiveness, and competitiveness for organizations across various industries, which in turn benefits me as a user by providing access to better data-driven insights and decision-making tools. ### 17. Looker new door **Rating:** 4.5/5.0 stars **Reviewed by:** Visha W. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** Good to use of looker is it is easy to implement and get more insights on my data and staarat with new **What do you dislike about Looker?** it is costly to implement and very bad at labelling data tags at the center or global level. **What problems is Looker solving and how is that benefiting you?** Langauge model transaltion and implementation for SAP and Google Cloud servers, new customer labels for each business ### 18. Great product when used correctly. **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** Empowering non dataanalysts to answer their own data driven questions. **What do you dislike about Looker?** Would be nice to have a few more reporting features and better access to non SQL accessible data sources. **What problems is Looker solving and how is that benefiting you?** Allowing data analysts and business users to quickly answer data oriented questions without making them write SQL, and then visualizing the results in a useful and intuitive way. ### 19. Extremely helpful in creating dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Looker?** Very easy to create dashboards. It also makes it easier for me to view specific data that contributes to completing my work more efficiently **What do you dislike about Looker?** It can take a long time to load and display certain dashboards **What problems is Looker solving and how is that benefiting you?** For us, it helps us track all data from the back end and review any essential statistics, as well as create dashboards for the same. ### 20. Looker as self serve **Rating:** 4.0/5.0 stars **Reviewed by:** Sumanth B. | Product Manager/Analytics : Real Estate Digital Transformation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Looker?** Self serve capability that the business can utilize to build dashboards meanwhile technology teams can couch's on data enablement and higher value actions **What do you dislike about Looker?** Needs more effort in learning than tableau or power Bi **What problems is Looker solving and how is that benefiting you?** Self serve platform and comes bundled in Google products ### 21. Looker provides amazing insights **Rating:** 5.0/5.0 stars **Reviewed by:** Wes G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** It is very easy to use and run. I am able to quickly train other colleagues and have them writing views and explores within minutes. I also love the structure it provides for future reporting needs. **What do you dislike about Looker?** I would like to see more visualizations. **What problems is Looker solving and how is that benefiting you?** Looker is providing valuable insights into our data, brought in from many sources. ### 22. Powerful BI Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Looker?** Looker has helped my team rally around one centralized dashboard that is easy to understand, easy to manipulate without breaking anything, and easy to share with other teams. **What do you dislike about Looker?** The learning curve is steep! Though I have found my way around and managed to get a lot out of Looker's features, I know that I'm barely scraping the surface. As a marketer, I don't know if I'll ever be able to invest enough time to become comfortable with some of Looker's more complex features. **What problems is Looker solving and how is that benefiting you?** Looker offers access to business intelligence in a way that allows me to manipulate the data myself to get at important business context. This has helped my team in planning/communicating priorities, since everybody on my team is able to access and interpret our data. Though we have an analyst assigned to help us (internally), we are able to do a lot of discovery unassisted. ### 23. Looker makes it really easy to build and share data-rich dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** I like that it's easy to build a Looker dashboard using SQL queries. It makes for a nice way to visualize data and it's easy to keep it up to date and realtime. **What do you dislike about Looker?** I believe you have to have some basic SQL knowledge in order to be able to build dashhboards. It would be better to have a lower-code way to be able to spin up a Looker dash quickly. **What problems is Looker solving and how is that benefiting you?** Looker allows our business to get access to key stats quickly and we can build onto our Looker dashs easily. ### 24. Nice **Rating:** 4.0/5.0 stars **Reviewed by:** Rodrigo K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Looker?** Reliable, works well, easy to connect to different sources, robust **What do you dislike about Looker?** Can take quite some time to load, but guess it depends on how the data team sets Looker up **What problems is Looker solving and how is that benefiting you?** Marketing campaigns data and attribution ### 25. looker is good but it needs some support **Rating:** 4.0/5.0 stars **Reviewed by:** diogo c. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** it connects with lots of platforms, like google ads, dv360, etc. **What do you dislike about Looker?** is not easy to understand at 1st sight. we should have a mini digital education on 1st time we use it **What problems is Looker solving and how is that benefiting you?** how i can see the results for my digital marketing campaigns in the different platforms i am using ### 26. Good data visualization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Looker?** The fact that that data you can create data tables based on different metrics inside a single dashboard. **What do you dislike about Looker?** Loading time can be too long at times. Downloading/Exporting data out of the dashboard can be a hassle. **What problems is Looker solving and how is that benefiting you?** Data visualization, data analytics and getting numbers on different metrics at a single place. ### 27. Great Visualization Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Ayona P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Looker?** Looker studio allows various datavisualization optiosn like charts and graphs where we can customize the data as per we need, theuser-friendly interface makes the tool one of the best tool in market. **What do you dislike about Looker?** For few customization steps it might be difficult for new comers , due to which they might have to go through some basic knowledge of the same **What problems is Looker solving and how is that benefiting you?** Looker studio helps in improvising how data is presented as per required, it helps in showcasing/presenting the data as well as maintaining, collecting data to manupulate or use them when they are needed. ### 28. Top notch visualization emerging tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ansar I. | IT Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Looker?** Best part is all in one visualization tool, available for online and free. **What do you dislike about Looker?** Become a little bit slow on huge data set **What problems is Looker solving and how is that benefiting you?** Providing real time dashboard so stakeholder can timely take decision abouth their business. ### 29. Visual inside GCP **Rating:** 4.0/5.0 stars **Reviewed by:** Yulis S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** Very user friendly to connect to GCP data/files. Modeling feature is available which provide another option for the developers. **What do you dislike about Looker?** The visualization is not as fashion as some other visualiztion tools. Not easy to learn for new users. **What problems is Looker solving and how is that benefiting you?** Connect to the GCP project easily, more options with modeling feature. ### 30. We use Looker within our business to integrate all data across the company **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2023 **What do you like best about Looker?** Super useful to view and consolidate data across loads of different areas. We use it integrated with Slack to recieve all our daily data updates in our channels. **What do you dislike about Looker?** It would be great to have some videos or step-by-steps on how to do certain tasks/how to use the data **What problems is Looker solving and how is that benefiting you?** Helps us consoloidate a lot of data into easy-to-view graphs, data sources and we can also automate it into Slack channels and to multiple customers to view their operations and sales. ### 31. Looker is great and versatile platform for Data visualization and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Akanksha S. | Data Analyst (Quality Assurance), Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2023 **What do you like best about Looker?** Looker is a powerful tool for data visualization and business intelligence that offers great features. This tool has a user-friendly interface and intuitive design, which is the best part for me. These features make it easy for users to explore and analyze. Looker also has collaboration features that enable teams to collaborate effectively. This is an excellent solution for any organization looking to get the most out of the data. **What do you dislike about Looker?** I really like Looker. But sometimes, it becomes very prolonged to load dashboards and reports if the data is very large. Lookers should work towards improving their speed. Every other feature is brilliant; the only roadblock I face is the loading speed. **What problems is Looker solving and how is that benefiting you?** Looker is a part of, our day-to-day analysis in the organization. We rely on Looker for numerous reports and doing analysis for our employees. I work in a customer support environment where Looker plays a crucial role; we capture agents' performance, handle time, scores etc., in the Looker. ### 32. Looker explorer assistant for GenAI **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** We like the new opensource Looker EA for GenAI. It provides summarization and a charting interface for a user which we feel it's a better experience than Nl2SQL **What do you dislike about Looker?** We don't like the LookML layer for an end user, we need a simple UI interface **What problems is Looker solving and how is that benefiting you?** GenAI and Dashboarding ### 33. BI tool with lot of limitation & complicated architecture **Rating:** 3.5/5.0 stars **Reviewed by:** Sandeep S. | Staff Engineer - FinOps, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Looker?** User Interface is kind of good, has integration with many 3rd party plugins like AWS, GCP, Bigquery **What do you dislike about Looker?** Complicated architecture , developing & deploying custom queries is kind of complicated **What problems is Looker solving and how is that benefiting you?** We are trying to build buisness dashboards on looker - primarily focusing on cloud billing cost management ### 34. Great tool for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Richay B. | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Looker?** Using Looker in my everyday task and happy with the number of features and accurate information that it provides **What do you dislike about Looker?** Sometimes, looker can take time depending on the type of analytics but otherwise it is a great tool to use for analytics **What problems is Looker solving and how is that benefiting you?** Analysis of data and it provides key insights on client's account/performance ### 35. Looker through the ages **Rating:** 4.0/5.0 stars **Reviewed by:** Keith T. | Industry Training Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Looker?** It's easy to use and quite pleasing to the eyes. **What do you dislike about Looker?** So far everything seems alright to me. Nothing to fuss about. **What problems is Looker solving and how is that benefiting you?** Helps me to collate and prepare data for my presentation. ### 36. Great experience with looker **Rating:** 5.0/5.0 stars **Reviewed by:** Saurajeet D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** It is very easy to set up queries, see detailed rundown of queries, try dimensions with looker. **What do you dislike about Looker?** It has a learning curve specially with custom queries. **What problems is Looker solving and how is that benefiting you?** Getting to know out customers better. The usecases, the types of business they conduct with us. ### 37. It is pretty intuitive for users both technical and business users to build dashboards **Rating:** 3.0/5.0 stars **Reviewed by:** sai P. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** Easy navigation and helpful options. Covers very wide range of chart types **What do you dislike about Looker?** It is expensive compared to other similar products in market **What problems is Looker solving and how is that benefiting you?** data is in various databases and getting everythign into looker which has the neta data simplification is helping. ### 38. make data usefull **Rating:** 5.0/5.0 stars **Reviewed by:** Luis S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** flexibility with dashboards and filtering data **What do you dislike about Looker?** it's a bit complicated at first, discover all you can do with te data **What problems is Looker solving and how is that benefiting you?** It allows me to discover patterns on my user's behavior. With that I can make plans for example to maintenances ### 39. Looker can be more customized **Rating:** 4.0/5.0 stars **Reviewed by:** sue e. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** UI and how it I can find more information about my accounts and usage in Looker dashboards **What do you dislike about Looker?** The customization is not as easy and I find the data being a little more weird **What problems is Looker solving and how is that benefiting you?** Analyzing free customer usage and data. ### 40. Looker helps bring data insights to non-technical audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Cam D. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about Looker?** Looker makes it esy for us to democratize the insights present in our data. We're able to quickly spin up new dashboards and then distribute those dashboards to a broad, internal audience, most of whom wouldn't have access to the data insights without Looker. This leads to better organizational decisionmaking. **What do you dislike about Looker?** It's hard to find anything that I don't like about Looker as we rely on it so heavily. If I had to pick one thing, however, it would be the time it takes to spin up a dashboard and some of the more limited ways to visualize that data. But on the whole, I'm very satisfied! **What problems is Looker solving and how is that benefiting you?** Looker solves our problems of providing data insights to the broadest internal audience possible. Even with sensitive data, we're able to segment access to data to only those individuals who should have access, meaning that we can distribute our dashboards broadly and not have to worry about sensitive data leaking. ### 41. Looker is a robust data visualization platform and makes it easy to create new and dynamic graphs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** Creating new Looks is really simple and you can design the lookml to scale very easily **What do you dislike about Looker?** If your database schema is very complex it can be difficult to design clean looks and visualizations without a bit of tinkering **What problems is Looker solving and how is that benefiting you?** I have used it both internally and externally to solve insight and data needs by creating powerful Explores for users to dive into as well as at a glance Looks for sending out at standard intervals to relevant parties ### 42. Is good to use and have a good look **Rating:** 4.0/5.0 stars **Reviewed by:** Danillo Hudson S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** Easy to use is the best think to me when I'm using **What do you dislike about Looker?** Sometimes my dashs are so slowly and it's so anoying **What problems is Looker solving and how is that benefiting you?** Look help us to create dash quickly and we use that to do presentations to the board ### 43. Looker is solid but has drawbacks **Rating:** 3.0/5.0 stars **Reviewed by:** Thomas W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** Love the semantic layer and the UI experience **What do you dislike about Looker?** Features being rolled out are for different Looker products. The branding of each is also confusing. **What problems is Looker solving and how is that benefiting you?** Embedded into our ad tech app. Helps business leaders make decisions for sales reps ### 44. Looker Studio Review **Rating:** 4.0/5.0 stars **Reviewed by:** Bryson Y. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** It allows our team to take large sets of data and make it usable for end users. **What do you dislike about Looker?** We've had some loading issues in rare instances. **What problems is Looker solving and how is that benefiting you?** Looking at large sets of data and creating ways for people to visualize them. ### 45. Easy usage of dashboards **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Looker?** The real-time access to data through various resources makes it feasible. **What do you dislike about Looker?** Loading data takes a lot of time and have to refresh it multiple times to get access to the dashboards. **What problems is Looker solving and how is that benefiting you?** Comprehensive data analysis has been a breeze. ### 46. Looker as a BI tool **Rating:** 3.5/5.0 stars **Reviewed by:** Dhananjay S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** Looker APIs Easy way to create visualizations Integration with BigQuery **What do you dislike about Looker?** Limited customibility of visualizations **What problems is Looker solving and how is that benefiting you?** We use it as a abstraction to our datalake which is bigquery. All apps use looker to query and visualize data from bigquery datalake. ### 47. Looker Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Looker?** It's integration of having all data at one place and the ease of access. **What do you dislike about Looker?** No specific dislikes as such. Going good so far! **What problems is Looker solving and how is that benefiting you?** It's saving a lot of time and energy on data collation and is a one stop solution for all analytics. ### 48. Solid Business Intelligence Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Looker?** Being able to see a bunch of data at once and more easily manipulate it vs. pivot tables and slow loading times in Google Sheets or Excel **What do you dislike about Looker?** Not as much about the tool itself, but more that you have to heavily rely on our internal data team to get things done, which can be a bottle neck, so I wish there was less barrier to entry to really master the tool **What problems is Looker solving and how is that benefiting you?** Lot of different data sources in one place that is way easier to manage than in a platform like Salesforce or Metabase ### 49. The tool you need for all types of analytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** the integrations available withing Google clouds data products **What do you dislike about Looker?** Looking for models, reports has been a problem. **What problems is Looker solving and how is that benefiting you?** Creating reports that pull data from various sources and help create or tell stories based on the different uses cases. ### 50. Transformer **Rating:** 5.0/5.0 stars **Reviewed by:** Lori V. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Looker?** Looker has enabled insights that were previously unknown to us! Senior leaders are able to make informed discussions much faster than before **What do you dislike about Looker?** Nothing in particular, tool is pretty self explanatory **What problems is Looker solving and how is that benefiting you?** Providing easily to understand insights ## Looker Discussions - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote - [How do I send a scheduler as visualization with multiple tables that don't have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote - [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+10%3A29%3A48+-0500&secure%5Bsession_id%5D=aa82bb11-5d83-46dd-b51f-92fd5b47d700&secure%5Btoken%5D=87862f06a9552689d828ab2116f57e616357430e66416c29cfaac0c28e1a11c8&format=llm_user) ## Looker Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Cognizo](https://www.g2.com/products/cognizo/reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) - [FarEye](https://www.g2.com/products/fareye/reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Sheets for Confluence - Workspace Connector](https://www.g2.com/products/google-sheets-for-confluence-workspace-connector/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [GumGum](https://www.g2.com/products/gumgum/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Ideals Virtual Data Room](https://www.g2.com/products/ideals-virtual-data-room/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Lever](https://www.g2.com/products/lever/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) - [MongoDB](https://www.g2.com/products/mongodb/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [ON24](https://www.g2.com/products/on24/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Pipedrive Dealbot](https://www.g2.com/products/pipedrive-dealbot/reviews) - [Pocus](https://www.g2.com/products/pocus/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supabase](https://www.g2.com/products/supabase-supabase/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) ## Looker Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Preparation** - Connectors - Data Governance **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Updates** - Historical Snapshots - Real-Time Updating **Generative AI** - AI Text Generation - AI Text Summarization **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Looker Alternatives - [Mode](https://www.g2.com/products/mode-mode/reviews) - 4.5/5.0 (319 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - 4.2/5.0 (281 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) - 4.2/5.0 (986 reviews)