I use Looker to give clients evergreen reports where they can see their main KPIs from Google Analytics, Google Search Console, and Google Ads at a glance. It’s easy for them to view the data without technical knowledge, and I can choose the layout and put the information that matters to them on one page instead of training them to use those other tools. I can now ask AI to set things up, so I don’t need advanced expertise and the learning curve is no longer a problem. Creating evergreen reports was a game changer for me, and it helped me look good with the client. It’s free and useful. Review collected by and hosted on G2.com.

I initially found setup hard because I didn’t know how to separate the connection tools or filters, and Looker is a pretty advanced product that you’re not going to master in a day. With AI, the learning curve and setup are no longer a problem for me. I also have trouble opening Looker Studio through dictation because it thinks I’m saying “Lucas Studio.” That clearly shows I don't dislike much about this product. Review collected by and hosted on G2.com.