G2

Andres S.

Programmatic Analyst

Enterprise (> 1000 emp.)

10/27/2026

"Looker Studio Makes Marketing Reporting Fast and Insightful"

4/5

What do you like best about Looker?

What I like most about Looker Studio is how easy it is to turn campaign data into clear, actionable insights. Since I work in digital marketing and programmatic media, I need to track performance across multiple campaigns and KPIs, and the ability to build interactive dashboards makes reporting far more efficient. I also appreciate how smoothly it integrates with Google products—especially Google Analytics and Google Sheets—which helps me visualize trends, spot optimization opportunities, and share results with stakeholders without spending hours assembling reports manually. Review collected by and hosted on G2.com.

What do you dislike about Looker?

What I dislike about Looker Studio is that it can become frustrating when I’m working with larger datasets or more complex reports. At times, dashboards load slowly, and troubleshooting data source connections—or blending data from multiple platforms—can take longer than I expect. Customizing visualizations and building calculated fields also comes with a learning curve, especially when I need more advanced reporting logic. Overall, it’s a great tool for everyday marketing reporting, but I wish it offered more flexibility and stronger performance for complex, data-heavy dashboards. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker Studio helps me tackle the challenge of consolidating campaign performance data into reports that are easy to understand and act on. In my digital marketing and programmatic media work, I use it to visualize KPIs, identify performance trends, and spot optimization opportunities without having to manually pull everything together in spreadsheets. It saves me time on reporting, makes it easier to communicate results to stakeholders, and lets the team focus more on analyzing performance and improving campaign outcomes rather than getting bogged down in repetitive reporting tasks. Review collected by and hosted on G2.com.