G2

Marcus O.

Director, Creative & Marketing

Small-Business (50 or fewer emp.)

8/14/2026

"Modern, Automated Direct Mail with Excellent APIs and All-in-One Analytics"

5/5

What do you like best about Lob?

What I like best about Lob is the performance visibility and the ROI.

We have much better insight into what happens after a piece of mail is sent, including whether postcards were delivered or were undeliverable and why. That visibility used to require a much more manual process for us.

Before Lob, we also relied on another company to process returned mail, count the undeliverable pieces, and provide us with an Excel report. That was costing us around $500 per month. Lob has that functionality built directly into the platform, so we’ve been able to eliminate that additional cost while also saving a significant amount of manual work. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There really isn’t much we dislike about Lob.

If I had to pick one area, it would be that some of the more advanced features and reporting can take a little time to fully understand when you first start using the platform.

It definitely has a learning curve for the more advanced features, but once you learn everything the possibilities are endless! Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Lob is helping us solve the challenge of keeping direct mail connected to the rest of our marketing technology instead of managing it as a completely separate channel.

The APIs and integrations are a huge benefit for us because we can build automations that connect Lob with our email and other marketing services. This lets us create more coordinated workflows across channels and reduces the amount of manual work our team has to do.

I also like the intelligence and automation Lob is building into the platform. Having the system handle more of the delivery, routing, tracking, and mail intelligence behind the scenes makes direct mail much easier for us to scale and incorporate into larger campaigns. Review collected by and hosted on G2.com.