--- title: Litmus Reviews meta_title: 'Litmus Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 447 reviews by the users' company size, role or industry to find out how Litmus works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 447 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Litmus Reviews **Vendor:** Validity Inc **Category:** [Email Testing Software](https://www.g2.com/categories/email-testing) **Average Rating:** 4.6/5.0 **Total Reviews:** 447 ## About Litmus Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. ## Litmus Pros & Cons **What users like:** - Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. (45 reviews) - Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. (43 reviews) - Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. (43 reviews) - Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. (29 reviews) - Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. (26 reviews) - Email Campaigns (24 reviews) - Users value the **detailed analytics** provided by Litmus for optimizing email performance across devices and clients. (23 reviews) - Helpful (23 reviews) - Email Testing (22 reviews) - Email Tracking (21 reviews) **What users dislike:** - Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. (11 reviews) - Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. (10 reviews) - Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. (9 reviews) - Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. (9 reviews) - Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. (9 reviews) - Technical Issues (8 reviews) - Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews) - Users are frustrated by the **slow loading** times for tests, negatively impacting efficiency and productivity. (7 reviews) - Error Handling (6 reviews) - Inaccurate Previews (6 reviews) ## Litmus Reviews ### 1. Incredible Email Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Danahoe P. | Director, Trade Distribution , Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2023 **What do you like best about Litmus?** The platform has become a game changer to us. We can quickly edit our templates and see how they look across all popular email clients. Has also increased coding experience with resources available in the litmus content library. **What do you dislike about Litmus?** No dislike, best platform in the market. **What problems is Litmus solving and how is that benefiting you?** Litmus has helped our team effortlessly update our email templates and our developers enhance coding knowledge. ### 2. Email Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Litmus?** Collaboration system for proofing emails with partners. **What do you dislike about Litmus?** Probably it's email-building capabilities. It's something we have utilized fully. **What problems is Litmus solving and how is that benefiting you?** Helps sync designers and partners with design, copy, function, etc. ### 3. Strategic Engagement Drive to Boost Customers Royalty **Rating:** 4.5/5.0 stars **Reviewed by:** Gabi V. | VP of Corporate Technical Solution , Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Litmus?** -Quick access data from CRM. -Single HTML tag for easy creation of personalised emails campaigns . -Delivering right message at right moment to right audience. -Ability to promote new products/services. **What do you dislike about Litmus?** I have not noted any downside of product. **What problems is Litmus solving and how is that benefiting you?** Visibility gives us full control over subscribers ' experience. -easy to target audience with email content based on email data. - reveal relevant deals/opportunities on real-time. Unlock revenue potential and boost engagement as well as customer loyalty. ### 4. My team could not function without Litmus **Rating:** 5.0/5.0 stars **Reviewed by:** Allie K. | Global Director, Email, App, & CRM, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Litmus?** Litmus provides my team an easy and efficient way to share proofs with stakeholders, collect feedback, and easily allow us to implement any changes. **What do you dislike about Litmus?** There isn't much to dislike about Litmus. My only recommendation would be an easier way to make it more apparent how you toggle between versions. **What problems is Litmus solving and how is that benefiting you?** We're a global company with stakeholders across numerous departments, and Litmus allows us an organized, efficient way to collect all of their feedback in one place. ### 5. Litmus is an excellent approach to modern email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie R. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Litmus?** The interface is clean, so it's easy to find every item on the screen. All the necessary features are constantly in view. Setting up Litmus is extremely short, so it saves time, and managers don't have to worry about it. Email previews are excellent because they are updated in real time as you work on the message code. **What do you dislike about Litmus?** The mobile version is in dire need of development. It is slow and has a very unintuitive interface. They need to invest development time in this version. It is inconvenient for me because I use it a lot the mobile version. **What problems is Litmus solving and how is that benefiting you?** We reduce the time it takes to send emails for our campaigns. We begin to collect information more easily from our potential customer's thanks to better-designed campaigns. We had a significant increase in conversions. We opened more dialogue with customers by sending them emails that awakened their interest. **Official Response from Becca Gage:** > Hi Charlie, Thank you for taking the time to write a review! That's great that you are reducing time with your email sends and that you've had an increase in conversions. I'll pass along the feedback about the mobile version to our engineering team. -Becca Gage, Customer Marketing at Litmus ### 6. Effective tool for checking email across multiple devices and platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Daryl E. | Associate Director, Marketing & Development, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Litmus?** Being able to quickly check what your email looks like across a wide range of devices and browsers, even in dark mode, and being able to create a shortlist of your favourites. **What do you dislike about Litmus?** It can sometimes be a little slow to update. And that isn't just the previews. I will often softly test my emails in Mailchimp first, because the browser view is slow to update in Litmus. The previews take quite a while of course, but I understand why. **What problems is Litmus solving and how is that benefiting you?** Email clients display the same code so different. Litmus helps you to test them effectively and quickly compared to obviously looking at each one for real which would be totally impractical. You can then cater to as wide a range of devices as possible. The dark mode option has been especially helpful lately **Official Response from Becca Gage:** > Hi Daryl, Thanks for leaving us a review! Great to hear that Litmus has been helpful with your email QA process. -Becca Gage, Customer Marketing at Litmus ### 7. A perfect email marketing for us **Rating:** 4.5/5.0 stars **Reviewed by:** Mike A. | Support Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Litmus?** - Fast loading of all customer emails. - The ability to organize emails in system folders. - Previews of emails as they are created. - A functional and pleasant-to-use editor. - A good system for collaborations within the team. **What do you dislike about Litmus?** It is a bit expensive for small businesses, even its most basic version with an annual subscription. However, the economic benefits should be noticed at the first closing if the tool was well used. **What problems is Litmus solving and how is that benefiting you?** We used Litmus for the creation of the mailings. The preview is very useful to know first-hand how the customer will see the message. Thanks to this, we have been able to have a much more accurate design of the emails we send. We have improved our templates for the different types of emails we use at different stages of the sales funnel. The sales of the programs we develop have increased. **Official Response from Becca Gage:** > Hi Mike, We appreciate your review of Litmus! It's great that you are taking advantage of so many different capabilities that the platform offers. Thanks for your review and feedback. -Becca Gage, Customer Marketing at Litmus ### 8. Game Changer via Effective Emails Communication & Collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Melania J. | Sell Team Member , Retail, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2023 **What do you like best about Litmus?** Easy to focus on campaigns elements that matters by centralised tools for building,testing and providing feedback as well as approvals. Easy for stakeholders to edit and format files. Emails sharing effectiveness,visibility and control. **What do you dislike about Litmus?** I can't complain at all, it has never failed us. **What problems is Litmus solving and how is that benefiting you?** Dynamic increase of visibility as well as engaging with our audience with dynamic polls. Effective in promoting new products with full royalty to our customers through email personalisation. ### 9. Great for making sure Outlook isn't destroying your emails **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Litmus?** The Review and QA View feature allows me to view my emails from the perspective of different email clients. **What do you dislike about Litmus?** Can be a bit slow to load the previews and to receive the emails I send to it. **What problems is Litmus solving and how is that benefiting you?** Litmus allows me to make sure my email is able to be viewed perfectly from each email client without having to have each email client available to me. ### 10. Litmus is synonymous with good email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Phillip L. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Litmus?** Litmus knows what it takes to create a good marketing campaign: sending attractive and engaging emails to customers. Thanks to this, it has an excellent approach that works for any company. I really like the function of testing the email address to check that the emails reach the right recipients. The previews of what recipients will see also deserve recognition. The encryption of communications is a feature that appreciates protecting both the privacy of customers and the company. The spam warnings are really helpful. **What do you dislike about Litmus?** The preview updates in inboxes are not completely accurate. Also, sometimes, there are problems with rendering. These details are frustrating when a project deadline is coming up. The good thing is that these are small details that can be optimized. **What problems is Litmus solving and how is that benefiting you?** I have noticed great improvements since using Litmus. Our campaigns are more effective on all levels, from data collection to more purchases. In addition, getting more information from customers has allowed me to understand them better to detect new market opportunities. On the other hand, the risks of new campaigns have radically decreased as I have been able to make better decisions by having more control of the information. ### 11. Long time Litmus user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Litmus?** Litmus has tools to help with all aspects of the campaign process. Proof for collaboration, Checklist for testing, Analytics for read time data, and builder for creation. Litmus adds value to all setups in your campaign process. **What do you dislike about Litmus?** Previews & QA offers a very detailed set of test but only email client previews are available in a chrome extension or in app integrations (like in Salesforce Marketing Cloud). The extension and integrations offer a quick way for email client rendering but is missing the load time, accessibility, spam checking that the Previews & QA offer within the Litmus platform. **What problems is Litmus solving and how is that benefiting you?** Read time data, email client rendering, and collaboration with my team on campaign content that is accessible to team Members outside of the marketing team with direct Litmus access. **Official Response from Becca Gage:** > Hi, Thanks for being a long time Litmus user! That's great that you have been able to utilize so many different parts of the platform to help in your email processs! -Becca Gage, Customer Marketing at Litmus ### 12. Improved Engagement on Personalized Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Anupa S. | Technical Content Portfolio Development , Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Litmus?** -Speed up the testing and processes as well as approvals. -Accurate engagement analytics. -Certified with all security agencies. -Total satisfaction from able technical support team. **What do you dislike about Litmus?** I have no downside of Litmus on my experience. **What problems is Litmus solving and how is that benefiting you?** -Promotes customers loyalty through engagement. -Quick feedbacks through centralised platform for all stakeholders. -High visibility and collaboration. -We always make data driven decisions. ### 13. Right Emails Engagement Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Aishwarya S. | Software Engineer , Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Litmus?** -Instant poles results display of audience engagement. -Right email message delivery at right time. -Easy to create one-to-one personalised emails campaigns. -Accurate timing subscribers. **What do you dislike about Litmus?** The platform has greatly improved our performance, I have no downside. **What problems is Litmus solving and how is that benefiting you?** We greatly enjoy boosted engagement and unlocked a lot of potential revenue opportunities. Boosted visibility and collaboration. ### 14. Powerful Integration with Favourite Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Leslie V. | Manager, Philanthropy and STEM Leaning , Research, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2023 **What do you like best about Litmus?** The platform provides a better way to review and approve our Emails.Email insight is accessible to review those that matter to me. **What do you dislike about Litmus?** This platform has never disappointed us . **What problems is Litmus solving and how is that benefiting you?** It is boosting collaboration and reduce review cycles with proof.Also it's giving stakeholders chance to give feedback and cutting reviews. ### 15. Responsive, easy-to-use, collaborative QAs **Rating:** 5.0/5.0 stars **Reviewed by:** Aishwar S. | Lifecycle Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Litmus?** Builder: Litmus builder is an easy solution to build templates collaboratively, figure out issues in code, and implement responsive templates. You can add modules, set up brand design and colours, and even analyse your campaign performance. QA process is seamless and collaborative. You can set your template proofs, link proofs, basically, your entire QA chart and easily complete the process ensuring 0 errors. **What do you dislike about Litmus?** The only suggestion I have is to build a live builder ie if I am fixing code for a specific view (mostly outlook) in the builder, I could see live changes on the view as well. Currently, I have to send a test and the view takes 5-10 seconds to load. **Recommendations to others considering Litmus:** Go for it. **What problems is Litmus solving and how is that benefiting you?** Template QA and building responsive templates. We have a strong QA process and multiple stakeholders. The public test copy option helps us easily share tests for reviews across and outside the organisation, making the QA process seamless. **Official Response from Becca Gage:** > Hi Aishwar, Thanks so much for the review. Great to hear such positive feedback about your QA process being seamless and collaborative with Litmus. Let me pass along your builder feedback to our product and support team so they can look into it. --Becca Gage, Customer Marketing at Litmus ### 16. Litmus is very helpful for my job **Rating:** 4.5/5.0 stars **Reviewed by:** Andy R. | Email Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Litmus?** I love being able to validate my emails are going to look good on all devices and with all email providers quickly and efficiently. With all the variety out there, being able to do this in a one-stop shop compared to the old days, is just fantastic. **What do you dislike about Litmus?** The only thing I dislike is that my credentials get logged out every time I clear my cache! There is nothing Litmus can do about that as that would happen with any set of credentials. **Recommendations to others considering Litmus:** It's been very helpful at my current organization. Email testing was tedious and often overlooked at my last job (no Litmus). I feel like my whole team saves time using Litmus to test their emails out before sending to our audienes. **What problems is Litmus solving and how is that benefiting you?** I'm solving email marketing issues - Look of emails on devices and with ESPs. Dark mode. This tool has helped our team save time without having to do rigorous manual testing, which allows us to support the business more quickly. **Official Response from Becca Gage:** > Hi there, Thank you for the review! Glad to hear that the platform is able to help your team save time across your email marketing strategy! -Becca Gage, Customer Marketing at Litmus ### 17. The Productive Choice for Email Communications and Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jared L. | Senior Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Litmus?** Litmus designed affordable, quality and standard mechanisms for digital marketing, which increases the number of people that know or understand the concepts of the company. Besides, Litmus creates the solutions for email communications, a form that increases the direct discussion in the company setup, and there is a substantial enhancement of the digital world. Finally, Litmus supports the optimization of concepts, and content, that increases the listing or the ranking of the company products. **What do you dislike about Litmus?** Litmus has resolved the marketing complication, where the digital needs of the company are fully accommodated in the new setup. Besides, Litmus has increased the comfort and the satisfaction that clients needs, and there is the appropriate approach for any procedure. **Recommendations to others considering Litmus:** I confidently support Litmus in any marketing setup.. **What problems is Litmus solving and how is that benefiting you?** Litmus has secured the marketing extensions, where there are digital methods and other discussion formats that validate the business's existence and penetration. More so, Litmus has recorded the number of persons who want to have access to the company, through the available digital options, and platforms. Again, Litmus is consistent and delivers the set support like live chat and the required consultancy. **Official Response from Becca Gage:** > Hi Jared, Thank you so much for taking the time to leave us a great review. We really appreciate the feedback and are so glad that you find the platform to be a valuable tool for your marketing strategy! --Becca Gage, Customer Marketing at Litmus ### 18. Litmus is an indispensable tool for marketing professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** I enjoy using the preview modes where I can see what my email looks like in different browser configurations **What do you dislike about Litmus?** I feel like the framework for user controls is a tiny bit outdated, but isn't terrible. **What problems is Litmus solving and how is that benefiting you?** We create email templates for clients and Litmus helps us ensure that templates are usable for clients by all different browsers and email clients ### 19. Professional Stylish Marketing Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Erica C. | Senior Director,Acquisition Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Litmus?** Intuitive easiest to use interface. Ability to test dynamic content. Quality content control. Quick streamlined email feedback. Collaboration through instant updates,status and commenting hence transparency. **What do you dislike about Litmus?** Litmus lacks nothing, I have no dislike. **What problems is Litmus solving and how is that benefiting you?** Effective team members and audience engagement. Effective tracking by clients' emails. Accurate analytics of how audience are interacting with our content. Effective insights into deliverability. ### 20. Must have for email previews!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** I love the way I can see multiple previews of an entire email message. Super easy to identify problems and fix them. **What do you dislike about Litmus?** There is a limit of 5 messages on the email compare report. Wish it was 12 or 13. **What problems is Litmus solving and how is that benefiting you?** Rendering problems, accessibility issues and bad links are identified instantly. This reduces editing time in my ESP. ### 21. Great way to have stakeholders edit and review email proofs **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly N. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Litmus?** Multiple stakeholders can leave edits on email proofs. **What do you dislike about Litmus?** That the email proof share link only stays active for 30 days. Need to produce a new link if a new proof is needed after 30 days. **What problems is Litmus solving and how is that benefiting you?** Email proof sharing is really simple so stakeholders can make comments which then i can easily make updates and resend to Litmus. ### 22. Industry leaders in emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Litmus?** I love Litmus. They are the best resource for email marketing. Such a wider variety of topics. Great inbox preview. Tutorials and newsletters on a variety of topics. **What do you dislike about Litmus?** I have nothing I dislike about them. They are a superb in putting out permanent and up to date industry wide information. Maybe an A-Z start to finish email creation tutorial using code. **What problems is Litmus solving and how is that benefiting you?** The map location implementation is going to be a super helpful resource to have! I appreciate the variety of ways you can utilize Litmus from email inbox preview to litmus tracking code. ### 23. The live editor where you can see your code translated directly to email clients is amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Ricardo Z. | Solutions Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** The live editor is my favorite part of Litmus. You can check email clients such as Outlook live while coding. **What do you dislike about Litmus?** I don't see any relevant downsides. The tool works very well. **What problems is Litmus solving and how is that benefiting you?** Mainly to test emails on odd email clients or well-known problematic ones, like Outlook for Windows. It's also great to test mobile and web clients. ### 24. Competently Facilitated Email Engagement and Content Delivery Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Hilson M. | Digital Communications Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2022 **What do you like best about Litmus?** Litmus is objective in email delivery, knowing it as the primary communication tool for marketing and other business needs. Besides, Litmus has the direction of email testing, and this guarantees users that every content will reach the appropriate users. More so, Litmus increases the value for marketing, whereas another digital integration is well enhanced. **What do you dislike about Litmus?** Litmus has delivered appropriate email messaging structures, which are a rational form of increased marketing and business expansion. The email delivery and testing are the unique features that Litmus included, hence, there is efficiency in the way the application works. **What problems is Litmus solving and how is that benefiting you?** Litmus is distinguished in delivering a message efficiently, and there are sufficient testing features that increase the reliance on the tool. The digital marketing part from Litmus is another historic factor that increases the business growth pattern of the enterprise. Finally, Litmus is friendly and with conditions that are easy to meet. ### 25. Excemptional Email Personalization Process from Litmus **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly W. | IT Security Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Litmus?** Litmus ensures firms get excellent ROI from their email marketing procedure through remarkable email optimization, personalization and stable collaboration. For email or digital campaigns, Litmus helps in the creation of AI-Driven content for future content optimization to deliver purposeful insights to customers. Major brands in the world use Litmus for email optimization. **What do you dislike about Litmus?** Litmus has enhanced the creation of highly optimized email content, which is a suitable form of marketing for businesses. The global acceptance of Litmus and the use of AI makes the platform flawless. **What problems is Litmus solving and how is that benefiting you?** Litmus has a stable ability to create content that is custom, test it and share it with clients for a purposeful email campaign. Besides, The program has been accepted or adopted by major brands, in all industries, making it progressive. Further, Litmus ensures marketers can comfortably drive conversations and engagement with clients. ### 26. Great Product For Ensuring Good Emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** The many different ways to check on all different platforms and mail carriers to ensure our emails look good in everyone's inbox. **What do you dislike about Litmus?** We occasionally have an error with a link showing incorrect when it is okay. **What problems is Litmus solving and how is that benefiting you?** Litmus has helped us prevent sending incorrect or errored emails out to our list. ### 27. Best email testing platform in the world **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian M. | Technology Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Litmus?** Litmus allows my team to do end-to-end test on DEMs, simulating different devices behaviors. **What do you dislike about Litmus?** The interface is a bit old-stilish. It will be good to review the UX/UI with a fresh, younger touch **What problems is Litmus solving and how is that benefiting you?** Litmus allows the team to better write code and perform correct actions and bug fixing on DEMs. ### 28. Litmus is the Most Sophisticated Email Marketing G.O.A.T (Greatest of All Times) Program **Rating:** 4.5/5.0 stars **Reviewed by:** Joe M. | SAP Security Manager/Lead Consultant, SAP Technologies, Facilities Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Litmus?** Litmus streamlines email building, proofing, testing and deliverability without involving any manual task. **What do you dislike about Litmus?** If perfection was an email marketing program, Litmus would have won the trophy long ago. **What problems is Litmus solving and how is that benefiting you?** Automate review and approval process. Create and send high volume outbound marketing emails. Provide insights into email deliverability and broken links. ### 29. Good platform for Email testing **Rating:** 3.5/5.0 stars **Reviewed by:** Manu K. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Litmus?** Versatile platform with good email test options **What do you dislike about Litmus?** It would be good to see LP test options on Litmus **What problems is Litmus solving and how is that benefiting you?** It saves time to test emails ### 30. Useful and reliable tools to build and check emails **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas E. | senior developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Litmus?** The builder part of the app, and how easy it is to send and check emails. When I've gotten stuck with something, it was pretty easy to get technical assistence. **What do you dislike about Litmus?** There are a lot of extra features that don't fit our workflow. I'm sure some people use them, but I assume part of what we pay for goes to support that. **Recommendations to others considering Litmus:** It is a useful tool to construct emails that look like what a designer came up with. **What problems is Litmus solving and how is that benefiting you?** I haven't seen a better way to code html emails, and see how things are working compared to Builder. So that helps get something working quicker, and end up more reliable. The testing and spam testing appear to be valid checks on how in general delivery is going to go. And it doesn't take too long to run a check. **Official Response from Becca Gage:** > Hi Thomas, Thank you for the feedback! Really glad to hear that our builder and testing capabilities have been helpful tools for you. -Becca Gage, Customer Marketing at Litmus ### 31. Email marketers should have this tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Mandy A. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Litmus?** It's fantastic to test your emails in so many ways. Litmus also informs you of the most recent trends and keeps you abreast of them. Also, it provides solutions to some of the most frequent issues you may encounter. **What do you dislike about Litmus?** It's a bit expensive, but it's worth it to provide our clients with the most excellent email service. The interface design occasionally changes, requiring us to relearn how to utilize it. **What problems is Litmus solving and how is that benefiting you?** I adore the Litmus customer service staff due to their prompt responses and the software's constant improvement and utility. I strongly suggest this tool for testing and changing email messages. **Official Response from Becca Gage:** > Hi Mandy, Thanks so much for your review! Great to hear that you are finding the platform to be helpful! -Becca Gage, Customer Marketing at Litmus ### 32. Litmus is for Everyone **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Litmus?** I like the option of being able to use an easy interface for coding or html. The option to see multiple platforms and how the email will display to the end user. Creating and saving blocks of code that are used on the regular Integration of Litmus with our Salesforce Marketing Cloud platform **What do you dislike about Litmus?** Nothing I can think of at this time. Overall, we're happy with LItmus and plan to use the product for the foreseeable future. I do wish that the design portion of the platform was free. Not a deal-breaker but surprised to see that such a 'simple' feature requires an additional upcharge. **What problems is Litmus solving and how is that benefiting you?** How the email is rendered in multiple platforms and what we need to update, and not update, for those who are using a specific platform most. And not putting as much emphasis on those platforms that our audience isn't using. **Official Response from Becca Gage:** > Hi, Thank you so much for taking the time to leave us a great review! We really appreciate your feedback and are so glad you find Litmus to be helpful to your email creation and testing process! -Becca Gage, Customer Marketing at Litmus ### 33. Senior manager of retention marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Marisa S. | Senior manager of retention marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** This is a greattool to undrstand what and how emailsneed tobe designed for all device and email providers. **What do you dislike about Litmus?** Mostly Outlook haha. It's really great you can see dark mode variations as well. **What problems is Litmus solving and how is that benefiting you?** Understanding how our emails are truly being deivered and what blockers need to be adjusted. ### 34. Comptent and Leading Emailing Solution for Enterprises. **Rating:** 4.5/5.0 stars **Reviewed by:** Jaspa F. | Communications Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Litmus?** Litmus is an AI-supported email solution, which recommends practical content to use, for the personalization of emails. Litmus is also highly powered by Kickdynamic technology, which helps in content optimization and personalization. The solution assists in the pre-development of the marketing content for increased advertisement. **What do you dislike about Litmus?** Litmus is a trusted emailing application, that the biggest world brands use for emailing their clients. Bulky sharing of emails is well enhanced, and the use of the anti-spam for security purposes is maintained. **What problems is Litmus solving and how is that benefiting you?** For future content optimization, Litmus is a solid application, that ensures AI is powered to recommend the most optimized content. Litmus also helps in the deliverability testing, where users are notified when a message arrives. The program allows the editing of the content, for accurate email management or optimization. ### 35. Excellent platform to check email design in multiple platforms and aslo testing. **Rating:** 5.0/5.0 stars **Reviewed by:** Mateo F. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Litmus?** Litmus helps to preview emails templates and design before sending. It's have a very user friendly builder that works extremely well. Excellent spam testing tool and aslo it's able to process screenshot very fast. **What do you dislike about Litmus?** Litmus is great solution in email marketing world. It enables marketers to have an easy job when designing and sending emails. I will highly recommend this application to other users out there. **What problems is Litmus solving and how is that benefiting you?** Litmus helps us to preview how emails campaigns will appear on multiple devices. Excellent when it comes to spam testing. I like aslo the support we get from their team when we are stack. **Official Response from Becca Gage:** > Hi Mateo, Thanks for leaving a review! We really appreciate you taking the time to review the platform and give us your feedback! -Becca Gage, Customer Marketing at Litmus ### 36. A game changer for our processes. **Rating:** 5.0/5.0 stars **Reviewed by:** Tal G. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Litmus?** The ability to view dozens of different email clients in one UI has been a major unlock for us. Before Litmus our team was managing canary accounts on several email clients but it wasn't scalable. **What do you dislike about Litmus?** The only missing feature is a mobile app for iOS. We often test deep links on our app and there isn't a great way to check these using Litmus. Hopefully this will be added soon. **What problems is Litmus solving and how is that benefiting you?** We are now able to troubleshoot rendering in dozens of email clients in a seamless UI. We didn't have a scalable process before using Litmus. This has been a big unlock for us. **Official Response from Becca Gage:** > Hi Tal, Thanks for taking the time to leave a review! We're so glad that you are finding the platform to be helpful in your testing process. I'll pass along the feedback about the mobile app for iOS. -Becca Gage, Customer Marketing at Litmus ### 37. Personalization for Engagement Boosting **Rating:** 4.0/5.0 stars **Reviewed by:** Mary B. | Cardiologist , Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Litmus?** Delivers right message at right moment to right destination. Real-time audience engagement as well as engagement monitoring. **What do you dislike about Litmus?** So far so good, I have not noted anything wrong. **What problems is Litmus solving and how is that benefiting you?** Empowerment of teams through content automation for product/services promotion,clients royalty communication and relevant deals all in real-time. ### 38. The Diverse and Efficient Emailing Platform for Business Processes **Rating:** 4.5/5.0 stars **Reviewed by:** Mike R. | IT Security Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Litmus?** Litmus accepts all email communications and marketing processes, which are secure, and more formalized, and they increase the business brand. The aspect of delivery status, from Litmus, is another fundamental aspect that allows communication to be efficient and successful. Finally, Litmus has scaled up the email testing features, that allow businesses to be certain about the success of the process. **What do you dislike about Litmus?** Litmus has no primary flaw, and there is success in making email communications globally efficient. The subscription rate and the customer support is something that Litmus has well attained. **What problems is Litmus solving and how is that benefiting you?** Litmus has embraced email technology, which is a formalized way of business communication. Besides, Litmus has a sustainable scope that allows marketing to be well captured, and business branding to improve. Finally, Litmus has sufficient support to control any business challenge. ### 39. Email Builder and Personalization Master **Rating:** 5.0/5.0 stars **Reviewed by:** Jim S. | Pro-Hacker, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Litmus?** Litmus help me spend less time creating, testing and personalizing marketing emails via automation. **What do you dislike about Litmus?** I don't have any aspect that I dislike, if there could be I would have been rectified rapidly by vendor technical team. **What problems is Litmus solving and how is that benefiting you?** Previewing and analyzing marketing emails to ensure they are error-free prior to any send. ### 40. Seamlessly tests and sends emails **Rating:** 5.0/5.0 stars **Reviewed by:** Kamini V. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2022 **What do you like best about Litmus?** Litmus is easy and user friendly. It assists us in creating and testing email campaigns. It ensures that the emails prepared for the email campaign are fit to be displayed by our customers. All types of inboxes receive emails seamlessly without any broken structures. **What do you dislike about Litmus?** It was a little expensive for us but the cost got covered when we realized its benefits **What problems is Litmus solving and how is that benefiting you?** In an email campaign, while we are sending out an email to our large base of customers, it is vital to ensure that the e-mail doesn't have broken links and that all text and images are aligned correctly. Litmus helped us achieve all this swiftly. **Official Response from Becca Gage:** > Hi Kamini, Thank you for taking the time to review Litmus. That's great to hear that you are finding the platform to be helpful in your email creation and testing process. We appreciate your feedback! -Becca Gage, Customer Marketing at Litmus ### 41. Essential tool in email marketing and collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Litmus?** The easily shareable testing links are helpful in large-scale email marketing. Litmus has a huge variety of client previews, which helps cover all bases. **What do you dislike about Litmus?** The number of decisions on what client previews to include can be overwhelming for new team members. Having more pre-built set ups would help with this. **What problems is Litmus solving and how is that benefiting you?** Litmus helps us quality control the emails we send out. It removes a huge amount of manual testing by providing all email clients in one place. ### 42. Litmus- a Secure Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Agatka J. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Litmus?** Litmus offers effective email marketing options to users’ that save time. It further, allows great practices for the checklists and giving feedbacks sharing which makes it different from other options available **What do you dislike about Litmus?** It lags at times while detecting the screenshots. This takes time and is not liked by the users’. It shows bugs sometimes for which the user is clueless on how to solve, which irritates the users. **What problems is Litmus solving and how is that benefiting you?** Tracking allows users to carry on various tests. It makes it simple for the user to understand the features. It gives tips that make the feature easy to comprehend. Litmus is an efficient tool that saves a lot of time for the users’. It encourages them to try software. It gives solutions for enterprises and supports multiple features for campaigns. Email building contains innovative options. **Official Response from Becca Gage:** > Hi Agatka, Thanks for taking the time to leave a review! We're so glad that the platform has helped with your email marketing process. -Becca Gage, Customer Marketing at Litmus ### 43. Stable and Modern Approach for Email Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Richie M. | Customer Relations Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Litmus?** Litmus is a suitable program for the development of personalized email content, that contains marketing campaign insights. Further, Litmus manages all email mobile previews, and deliverability through multi-user accounts where bulky emails are shared. Spam filters and editorial features are included in Litmus. **What do you dislike about Litmus?** Litmus enhances marketing performance through solid and acceptable email personalization. Besides, the email deliverability challenge was resolved, and this provides the users with accurate details regarding the recipient. **What problems is Litmus solving and how is that benefiting you?** Litmus is a timely email optimizing program, where content is recommended through AI support. Besides, Litmus has the details of the email open time, where the sender has the information about the information reach. The email analytics and anti-spam from the program are also resourceful. **Official Response from Becca Gage:** > Hi Richie, So good to hear that you've found Litmus helpful with personalizing email, as well as solving your deliverability challenge. Thanks so much for your review. -Becca Gage, Customer Marketing at Litmus ### 44. The Leader in responsive email testing **Rating:** 5.0/5.0 stars **Reviewed by:** Demetri K. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Litmus?** Incredibly intuitive and simple to use while being extremely powerful **What do you dislike about Litmus?** At this point, there is nothing we dislike about the software **What problems is Litmus solving and how is that benefiting you?** We use Litmus to test HTML emails on a variety of different clients. **Official Response from Becca Gage:** > Hi Demetri, Thanks for your review! -Becca Gage, Customer Marketing at Litmus ### 45. Perfectly Tested and Affirmed Email Marketing and Communications Avenue **Rating:** 5.0/5.0 stars **Reviewed by:** Fredrick M. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Litmus?** Litmus values instant communications, a factor that improvises the business needs through proper engagement and immediate marketing. Besides, Litmus generates a systematic email delivery note, that allows the sender to know if the message is well delivered. Besides, Litmus allows the encryption of personalized communications, which increases the privacy of the business. **What do you dislike about Litmus?** Litmus is the right gadget in matters communications, and there are substantial software needs that increase the reliability and the reach of customers without defects or challenges. **Recommendations to others considering Litmus:** Litmus is strategically sound and digitized to meet the business marketing needs. **What problems is Litmus solving and how is that benefiting you?** Litmus has internalized all the email communications demands from the market by companies and it provides a genuine and validated approach to business marketing. Further, various marketing options have been integrated to bring a solid digital platform that reaches customers immediately and effortlessly. **Official Response from Becca Gage:** > Hi Fredrick, So happy to hear that you've had a positive experience using the platform. Thanks for your review and feedback! -Becca Gage, Customer Marketing at Litmus ### 46. Litmus makes cross-functional stakeholder approvals more seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Litmus?** Litmus is an intuitive platform that doesn't take long to learn and because of that, it's easy to share across functions with various stakeholders. **What do you dislike about Litmus?** I have yet to take advantage to many of the Litmus capabilities (tracking, optimizing) so currently I am only using Litmus on a limited basis. **What problems is Litmus solving and how is that benefiting you?** Litmus makes it easy and seamless to collect feedback and edits for emails with various stakeholders across the company. ### 47. Efficient, visually appealing and fast to learn. Litmus allows to work faster and more efficiently. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Litmus?** The WYSIWYG feature is great, I love how easy it is to find things in the code box by clicking the area in the image preview. The renderings are also extremely helpful, especially if you missed linking an image here and there. **What do you dislike about Litmus?** The disorganization aspect of the home screen for templates. I wish there was a more organized view other than putting everything in folders. **What problems is Litmus solving and how is that benefiting you?** It's allowing me to code templates much faster than my ESP because of the code and template side-by-side view. Saves a lot of time. ### 48. Exceptional Email Testing and Mareting from Litmus **Rating:** 4.5/5.0 stars **Reviewed by:** Dennis N. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Litmus?** Litmus provides personalized email communications, where there is marketing, surveys, and information sharing. Besides, Litmus has digital coordination or integration, which is an efficient part of controlling the firm's marketing plan. Also, Litmus focuses on email delivery, where content is well delivered to the appropriate audience. **What do you dislike about Litmus?** Litmus is stable and collaborative in matters of email management and marketing. All the communications needs are highly managed and straeamlined by Litmus, without fail or bringing operational problems. **What problems is Litmus solving and how is that benefiting you?** Litmus provides sustainable email communications plans, where various email testing and marketing procedures are well enhanced. Besides, Litmus creates a stable form of direct conversations where personalized information is shared among the required customers. Finally, Litmus generates business traffic, and this increases the customer base. **Official Response from Becca Gage:** > Hi Dennis, Thank you so much for taking the time to review Litmus and leave some great feedback. -Becca Gage, Customer Marketing at Litmus ### 49. Great for Email Review Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Litmus?** Litmus is a great tool for reviewing email views before sends. It's great for seeing stakeholder feedback in order to easily tweak the copy or design. **What do you dislike about Litmus?** I love it - nothing to complain about here! **What problems is Litmus solving and how is that benefiting you?** Litmus enables the team to review email visuals prior to sends and give feedback in the emails themselves for easy tweaks. ### 50. Really cool platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Litmus?** Previews module is really nice and useful **What do you dislike about Litmus?** Limits for previews just run out too fast) **What problems is Litmus solving and how is that benefiting you?** Litmus helps with testing emails a lot ## Litmus Discussions - [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment - [View Litmus pricing details and edition comparison](https://www.g2.com/products/litmus/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A13%3A50+-0500&secure%5Bsession_id%5D=d1abcf3a-7a87-4ded-9997-012fb48b5bca&secure%5Btoken%5D=d1040c52efb7093646a3d274f00326361cc3219bb39d82448f90f16c882fcc30&format=llm_user) ## Litmus Features **Email Marketing** - Email and Mobile Preview - Building and Personalizing Emails - Manage Email Deliverability - Multi-user Account **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - Deliverability Testing - Design Testing **Analytics** - Open Rates **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Marketing** - Security Compliance **Edit** - Pre-Made - Build **Platform Data** - Performance - Dashboard - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Integration APIs - Breadth of Partner Applications - CRM Integration ## Top Litmus Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,467 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,095 reviews)