![Hagner H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hagner H.")
HH

Hagner H.

Small-Business (50 or fewer emp.)

3/6/2026

"Game-Changer for B2B E-Commerce Automation"

4/5

What do you like best about Listrak?

I like how Listrak is deeply built for e-commerce, especially for B2B and wholesale workflows. It doesn't just do generic email marketing; it solves real problems we face daily with our OroCommerce store. The automation for abandoned cart, browse recovery, and post-purchase journeys is incredibly reliable and effective right out of the box. It has saved us so much manual work and recovered a lot of sales that would have otherwise been lost. I also really appreciate how well it segments B2B buyers based on order behavior, spending tiers, and product preferences—so we can send truly relevant messages instead of generic blasts. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Reporting is solid for basic email and SMS performance, but custom B2B-focused analytics—like tracking ROI by customer group or wholesale channel—could be more flexible and easier to export. We also occasionally experience delays in data syncing during peak campaign times, which can affect how quickly automated messages go out. The initial setup of Listrak was doable but not completely straightforward—it’s definitely not a one-click, plug-and-play tool. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

I use Listrak to automate B2B e-commerce marketing, recovering abandoned carts and improving client follow-ups. It segments effectively based on behavior, saving us hours weekly by consolidating email and SMS campaigns, reducing manual work, and boosting sales. Review collected by and hosted on G2.com.

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