G2

Matthew W.

Sales Administration Support

Information Technology and Services

Small-Business (50 or fewer emp.)

5/8/2026

"Easy Company Targeting and Persona Filters to Reach Decision Makers Faster"

4.5/5

What do you like best about LinkedIn Sales Navigator?

It makes it easy to target specific companies and sort by role to find decision makers to connect with. I like that I can create multiple personas and filter my results. Often time though, I just start with the company name that I want to target for cold outreach and then look to see who I can message to get a sales conversation started. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Sales Navigator?

It takes a bit of getting used to, and the price isn’t cheap by any means. To really get value out of it, you need to stay on top of using your messaging credits and consistently following up. Review collected by and hosted on G2.com.

What problems is LinkedIn Sales Navigator solving and how is that benefiting you?

It solves the problem of figuring out who currently holds the roles at the companies I want to target. I usually know which positions I should be reaching out to, but it can be difficult to identify who is actually in those roles right now. It also helps me distinguish between decision-makers based domestically versus abroad, and it provides a bit more context on things like company size. Review collected by and hosted on G2.com.