G2

nadir k.

Business Developer

Mid-Market (51-1000 emp.)

10/20/2026

"The sales assistant every agency needs"

5/5

What do you like best about lemlist?

What I like most about lemlist is how easy it is to build multichannel outreach sequences that still feel personal. I use it for B2B prospecting, and the ability to combine emails, LinkedIn steps and follow-ups in a single campaign saves me a lot of time. The personalization features (custom variables, personalized intros, dynamic content) help my emails stand out instead of looking like mass mailings, which has clearly improved my reply rates.

I also appreciate the built-in lead database and enrichment, which let me find and verify contacts without switching between several tools. The email warm-up and deliverability features give me confidence that my messages actually land in the inbox. Finally, the interface is intuitive and the campaign analytics make it easy to see what works and adjust quickly. Review collected by and hosted on G2.com.

What do you dislike about lemlist?

The main downside for me is the pricing. Credits for the lead database and enrichment go quickly, and the plans with full multichannel features can get expensive for a small business or freelancer. The learning curve can also be a bit steep at first: there are so many features and settings that it takes some time to configure campaigns properly and make the most of the tool.

I’ve also noticed that the interface can occasionally feel slow when managing large lead lists, and some LinkedIn automation steps require extra attention to stay within the platform’s limits. That said, none of these are deal-breakers, and the support team is responsive when I have questions. Review collected by and hosted on G2.com.

What problems is lemlist solving and how is that benefiting you?

lemlist solves the challenge of prospecting at scale without losing the personal touch. I run a small web agency offering subscription-based websites to artisans and small businesses, and before lemlist, my outreach was manual: finding contacts, writing each email, and tracking follow-ups in spreadsheets. It was time-consuming and many leads simply fell through the cracks.

With lemlist, I can find and enrich leads, launch automated multichannel sequences, and make sure every prospect gets timely follow-ups. The result is that I spend much less time on repetitive tasks and more time on actual sales conversations. My reply rates have improved thanks to personalization, and having all my prospecting in one place gives me a clear view of my pipeline. For a small structure like mine, it’s like having an extra sales assistant working in the background. Review collected by and hosted on G2.com.