G2

Michele M.

Director, Influencer Marketing + PR

Small-Business (50 or fewer emp.)

7/27/2026

"Lefty Streamlines Influencer Tracking and Reporting in One Place"

5/5

What do you like best about Lefty?

Lefty makes it easy to centralize our influencer tracking and campaign performance in one place. The platform gives our team a clear view of creator activity, live content, reach, and overall campaign results, which is especially helpful when managing organic gifting and measure brand reach. It has streamlined our reporting process and made it easier to evaluate performance, strategize targets, and share meaningful insights internally. Review collected by and hosted on G2.com.

What do you dislike about Lefty?

The main area for improvement is profile matching across platforms. Not all Instagram and TikTok accounts are automatically linked to the same creator, and it would be helpful to have the ability to merge those profiles ourselves. This would make tracking more efficient and prevent duplicate profiles from using additional tracking spots.

I would also like to see Lefty offer more flexibility around tracking limits, especially as other influencer platforms provide unlimited tracking. Expanding capacity without requiring additional paid seats would make the platform more competitive and easier to scale with growing programs. Review collected by and hosted on G2.com.

What problems is Lefty solving and how is that benefiting you?

Lefty helps us centralize influencer tracking, content monitoring, and campaign reporting across both organic gifting and paid partnerships. It gives our team a clear view of creator activity, live content, reach, engagement, and overall performance in one place, rather than requiring us to track everything manually across multiple platforms. These insights also help us take a more strategic approach to identifying and selecting the right creators for future campaigns.

The new discovery feature that allows us to search tagged content has been especially helpful in ensuring that no posts slip through the cracks. Overall, Lefty saves our team time, improves the accuracy of our reporting, and makes it easier to identify which creators and campaigns are driving the strongest results. It also helps us manage a high volume of influencer activity and communicate performance more clearly to internal teams. Review collected by and hosted on G2.com.