# Leanplum Reviews **Vendor:** Leanplum **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.2/5.0 **Total Reviews:** 97 ## About Leanplum For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. ## Leanplum Reviews ### 1. Easy CRM Basics, but Email Sending Issues and Unresolved Support **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Leanplum?** Simple to use CRM platform with all the basics **What do you dislike about Leanplum?** We encountered sending issues that weren't rectified by support, meaning we we sending to fewer customers than planned and needed to do hot fixes for each campaign **What problems is Leanplum solving and how is that benefiting you?** It's a good CRM platform that sits above entry level systems for email & push ### 2. Terrible support and average tool **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Leanplum?** The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. **What do you dislike about Leanplum?** First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request. The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy. Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers. In general, if you do not have a dev team eager to help you - do not buy this tool. **What problems is Leanplum solving and how is that benefiting you?** Only basic needs of email sending, just to get the newsletters out. ### 3. An amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter B. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Leanplum?** Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience. **What do you dislike about Leanplum?** Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved. **What problems is Leanplum solving and how is that benefiting you?** I'm solving the problem of requiring a build to update my game. I push out content and limited time events via a series of adjustable variables from the server, on top of AB testing to find the best scenarios and messaging to inform my players of changes. ### 4. my expirence is awesome, showing the accurate datas for use. thanks leanplum!! **Rating:** 5.0/5.0 stars **Reviewed by:** Pratyush R. | search engine optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2022 **What do you like best about Leanplum?** its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk. **What do you dislike about Leanplum?** it won't be able to capture duplicate data, and shows error, while searching for particular device locations. **What problems is Leanplum solving and how is that benefiting you?** location capturing which helps me out to compare out the device for duplicacy ### 5. True customer targeting within TD Bank app **Rating:** 5.0/5.0 stars **Reviewed by:** Richard J. | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. **What do you dislike about Leanplum?** It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns. **What problems is Leanplum solving and how is that benefiting you?** We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues. ### 6. Great tool with a lot of functionalities with a even greater support team **Rating:** 5.0/5.0 stars **Reviewed by:** Angelika R. | Senior CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Leanplum?** We use Leanplum to address our customers on all channels: In-App Messages, Web Pop-Ups, Push and E-Mail. The tool is potent with many great functionalities that help you orchestrate your marketing activities from one platform. It is pretty easy to set up multi-channel campaigns and edit e-mail templates. Moreover, the analytics section, in this case, is excellent and very useful for deep dive into data. Email functionalities are good, especially the content management for templating is straightforward and flexible. I love it! The support service is outstanding! You will always have very well-trained customer support on our site that answers very specifically to your questions. There is nothing such as pre-written general answers to your concern. It always feels like you are working in a team on a specific issue. **What do you dislike about Leanplum?** If you are very focused on e-mail marketing, Leanplum has some debts that they need to work on, such as state of the art "subject-line testing" or "deliverability reports on one-click", "or some centralized content editing." The reporting section in certain aspects is not helpful for our specific reporting aspects. I guess for the "general" customers with everyday needs it works well. **What problems is Leanplum solving and how is that benefiting you?** We are communicating very specifically over all channels with our customers. Thanks to the real-time data processes, we can address our customers with messages in particular situations on our website or in our apps which helps to make our content more relevant to our customers. Moreover, we have drawn a lot of benefits from our data-driven life-cycle campaigns. ### 7. Lacks some features **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Leanplum?** Email builder is pretty similar to other similar tools and email builders I've used in the past. Pretty easy to send emails and push notifications out. Their customer support is easy to reach, quick to respond, and very helpful. **What do you dislike about Leanplum?** It lacks some functionality like static audience lists, clear email performance reports (for example, no unsubscribe rate data), and most importantly, conversion attribution. **What problems is Leanplum solving and how is that benefiting you?** We're able to send emails, push notifications, and in-app messages to our app users. Our marketing team is able to drive engagement to our app using these features. ### 8. A social marketing company that will help you advertise your brand more effectively **Rating:** 4.5/5.0 stars **Reviewed by:** Akina E. | Sales And Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Leanplum?** This software is adept at handling consumer data and personalization. The event setup method in Leanplum is efficient and straightforward. Leanplum provides a range of measures to assess how incidents impact consumer cooperation with the product. If you fully integrate with SDK submit point-by-point affiliation and product buy instances, Leanplum will give you remarkable client and financial data. Leanplum's crusade preparation practice is both normal and creative. **What do you dislike about Leanplum?** The cloud-based version is difficult to use, the interface functionality is limited. It is helpful but not much user-friendly. Before using the app, Leanplum must be learned and understood. When one lies of code is incorrect, the program constantly crashes. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is excellent at handling customer details and integration. You may portion on a variety of platform and custom areas. The domain style and section nearby administrator support are genuinely best in class, allowing you to split the summaries or details is whatever manner you need. ### 9. All-in-one engagement platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2021 **What do you like best about Leanplum?** With Leanplum we are managing our entire user lifecycle — from onboarding and activation to re-engagement of dormant users. We use a full breath of channels like push notifications, email, in-app messaging, and app inbox, which allows us to coordinate and orchestrate our communication without spamming our users with the same message across different channels. When launching new features, we also tend to set up feature flags in Leanplum and do coordinated rollouts with messaging. Leanplum truly is an all-in-one engagement platform. **What do you dislike about Leanplum?** Judging from the latest updates, Leanplum is definitely doubling down on the mobile channels. However, I was pleasantly surprised to see that their Web SDK now supports Google Tag Manager. Leanplum can do a lot more there — automatic event tracking, more web templates, etc. **What problems is Leanplum solving and how is that benefiting you?** What benefits have you realized? We’ve experimented with our boarding experience and seen an increase in D1 retention. We’ve also set up a multi-channel re-engagement drip campaign with 50+ actions, which is one of our most successful campaigns to date. ### 10. The all in one mobile platform **Rating:** 5.0/5.0 stars **Reviewed by:** Yuliyan Y. | Lead Optimisation Capabilities and Implementation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Leanplum?** The platform offers powerful AB testing capabilities along with marketing messaging campaigns. It is simple to use yet very comprehensive, proving helpful even for the not very tech-savvy marketers as well as for your developers. Customer service is prompt, very professional and helpful. They never disappoint. The product evolves constantly. **What do you dislike about Leanplum?** Product changes sometimes seem to be slow, not affecting the use of the service, but for the keen technical user, it is apparent. **What problems is Leanplum solving and how is that benefiting you?** We are AB testing all features we introduce in our mobile apps. Every hypothesis is put to the test. We also leverage the powerful, zero development effort, in-app messages and Push notifications to keep users aware of news and changes. ## Leanplum Discussions - [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments - [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments - [View Leanplum pricing details and edition comparison](https://www.g2.com/products/leanplum/reviews/leanplum-review-7095593?section=pricing&secure%5Bexpires_at%5D=2026-05-14+23%3A02%3A35+-0500&secure%5Bsession_id%5D=910bb3da-e31e-4b03-9b6e-51f122d020ab&secure%5Btoken%5D=9a3a8a722aebdb3af049e9eb139c24194e20a05af9a665c4b676602f90212e7d&format=llm_user) ## Leanplum Features **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Leanplum Alternatives - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (629 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews)