# Leadinfo Reviews **Vendor:** Leadinfo **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 833 ## About Leadinfo Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! ## Leadinfo Pros & Cons **What users like:** - Users appreciate the **ease of use** of Leadinfo, noting its intuitive setup and straightforward navigation. (48 reviews) - Users value the **lead generation insights** from Leadinfo that enhance sales and identify interested visitors effectively. (33 reviews) - Users value the **insightful analytics** of Leadinfo, appreciating its ease of use and detailed visitor information. (27 reviews) - Users find Leadinfo's **user-friendly UI and detailed analytics** incredibly helpful for understanding incoming leads and website traffic. (23 reviews) - Users value the **insightful analytics** on leads and visits, allowing for targeted sales strategies and improved outreach. (20 reviews) - Integrations (20 reviews) - Insights (19 reviews) - User Interface (19 reviews) - Easy Setup (16 reviews) - Accuracy of Information (15 reviews) **What users dislike:** - Users face a **lack of detailed information** about leads, making it challenging to identify key businesses for their niche. (13 reviews) - Users report a **lack of lead quality** with irrelevant organizations and insufficient detailed information about potential leads. (12 reviews) - Users express frustration with **filtering issues** , wishing for more accurate lead segmentation and relevant prospects. (11 reviews) - Users find the **cost to be too high** and express concerns over unexpected auto-renewals affecting their budget. (10 reviews) - Users are frustrated with **poor filtering** , receiving irrelevant prospects and unable to customize the visitor queue effectively. (10 reviews) - Limited Features (8 reviews) - Tool Limitations (8 reviews) - Integration Issues (7 reviews) - Limitations (7 reviews) - Missing Features (7 reviews) ## Leadinfo Reviews ### 1. Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Leadinfo?** What I like most about Leadinfo is how easy it makes it to identify website visitors and turn them into actionable leads. The interface is clean and intuitive, and it integrates smoothly with other tools, which keeps the overall workflow straightforward, efficient, and easy to manage. **What do you dislike about Leadinfo?** One drawback of Leadinfo is that the data isn’t always completely accurate, particularly when it comes to smaller companies or visitors who aren’t very active. I’ve also found that some of the more advanced features and integrations could be broadened to make the platform more flexible and better suited to complex workflows. **What problems is Leadinfo solving and how is that benefiting you?** Leadinfo helps me see which companies are visiting my website, even when they don’t fill out a form. That insight gives me warm leads to follow up with, helps me target the right prospects more effectively, and ultimately increases my chances of turning website traffic into real business. ### 2. Boosts Lead Tracking with Impressive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Justin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Leadinfo?** I really like the visibility of the companies and the impressive database that Leadinfo has. It's great being able to see the company history, individual contacts, their LinkedIn profiles, and sometimes snag their email addresses right off the dashboard. Setting up filters for the sales team by ZIP code has been really helpful—something we didn't have before. It automatically tags the appropriate sales rep so they can see it. I can set up filters for each individual sales guy so they only see their territory, which is great. **What do you dislike about Leadinfo?** The only thing that I know it's already in the work is being able to send said contacts that they find for each company to Leadinfo or to Zoho, our CRM. Right now, it's just a you can only send the account name, the company, over to lead Zoho CRM as a lead. Having it on a contact lead level would be amazing. **What problems is Leadinfo solving and how is that benefiting you?** I use Leadinfo to identify potential leads who visit our website daily. It fills in the blanks by providing detailed insights on who fills out forms, their activities, and helps us reach specific contacts. It's very helpful for our sales team, especially with CRM integration in progress. **Official Response from Marketing NL:** > Thanks for your positive review Justin! ### 3. A valuable tool for gaining visibility into website traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Michael T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Leadinfo?** Visitor Queue has been a great tool to start getting real visibility into our website traffic. We’ve been using it for a few weeks, and it’s already confirmed that direct links to our site are being looked at, while also showing us which specific areas prospective clients are focusing on. It’s also useful to see organic traffic we’re receiving from Google, Bing, and even ChatGPT referrals. This visibility is helping us pass qualified insights from the marketing team to sales for follow-up. The interface is clean, easy to navigate, and makes reporting straightforward. **What do you dislike about Leadinfo?** So far, I don’t have any major dislikes—it’s been smooth to use and provides valuable insights. One small thing I haven’t figured out yet is how to exclude certain companies (like our own business, ITI) from showing up in the results. It would be helpful to have a clear way to filter out internal traffic. **What problems is Leadinfo solving and how is that benefiting you?** Visitor Queue is helping us solve the problem of limited visibility into who is actually visiting our website and what they’re engaging with. Instead of just seeing anonymous traffic in Google Analytics, we can now identify companies that are showing interest in our services and exactly which pages they’re spending time on. This solves a major gap between marketing and sales—our marketing team can qualify interest and pass leads to sales for timely follow-up. It’s also helping us validate that our campaigns, direct links, and SEO efforts are driving the right kind of traffic. The biggest benefit is being able to turn what used to be invisible website visits into real opportunities for business development. ### 4. Lots of interruptions of the service and support response is slow **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Leadinfo?** The tool is easy to setup and the interface is intuitive. **What do you dislike about Leadinfo?** The tool stops working for quite a while, and customer service takes two days just to respond to issues, whether they're critical or not. **What problems is Leadinfo solving and how is that benefiting you?** It helps us identify the people and companies that visit our website, and with Leadbot we also have an additional tool to generate more leads. ### 5. Easy Setup and Responsive Customer Success **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Leadinfo?** I do like the ease of set-up and the well working customer success. Super easy to integrate and use in general. **What do you dislike about Leadinfo?** The data quality is truly mediocre and the actions (triggers) very limited for the price. **What problems is Leadinfo solving and how is that benefiting you?** Missing out on website visitors that have interest but did not convert. It benefits us in closing more revenue that we'd have otherwise missed. ### 6. Great Software with Room to Grow **Rating:** 5.0/5.0 stars **Reviewed by:** Lorie O. | Client Enrollment Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Leadinfo?** I like how Visitor Queue gives you the contact information to view. I also like the details it gathers to give an idea of how far your site is being viewed. This makes a huge difference when looking at the visibility of the site. **What do you dislike about Leadinfo?** I disliked how the software gave me a lot of contacts for one company. One of my contacts had over 15 different business emails for the one company and unless you know how to data mine, you're stuck trying to figure out who visited the website. It's not a good idea to take 15 or more business emails and send all of them emails hoping to "hit the target" of the person who visited your website. With the service our company provides, finding out that a business emailed you and 15 or 20 of your colleagues can create possible embarrassment or more. We are a tax resolution firm who deals with clients who have significant financial issues. That person(s) who visited our website may not want people to know that there's an issue with their finances. **What problems is Leadinfo solving and how is that benefiting you?** Visitor Queue is solving the problem of not knowing who is visiting your website. This is benefiting me in many ways. The biggest way is finally allowing me to see how far of a reach our website is showing up. It's also showing us the types of people we are attracting by showing us the company they work for. This helps our Marketing department know that we are targeting the right client. ### 7. Actionable Visit & Lead Insights That Help Increase Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Roger L. | Sales Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Leadinfo?** insights about visits, leads to increase sales **What do you dislike about Leadinfo?** no idea who visited our site, this could be helpful **What problems is Leadinfo solving and how is that benefiting you?** no idea yet, need more time and experience **Official Response from Remco van Meel:** > Thanks for your positive review Roger and happy that Leadinfo is providing you with the right insights to increase sales! ### 8. Good B2B Service **Rating:** 3.5/5.0 stars **Reviewed by:** Drew A. | Client Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Leadinfo?** Super easy setup — drop a tracking script on your site and you’re good to go. The data is actionable, which is a big step up from traditional analytics. Sales teams love it because it points them directly to warm leads. Customer support is responsive and friendly. **What do you dislike about Leadinfo?** You won’t always get individual-level data; sometimes it’s just company info. If you’re in B2C, it won’t add much value — this tool is very much B2B-focused. Pricing may feel a little steep if you’re a small team just getting started. Accuracy isn’t perfect (think VPNs, shared office networks, etc.). **What problems is Leadinfo solving and how is that benefiting you?** Pipedrive integration ### 9. Clarity on existing and potential clients looking at your website every hour of the day **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Leadinfo?** No more second guessing which potential and existing clients are looking at your website. The intel on knowing who is looking at what and when is invaluable from day one. The platform is incredibly easy to use and configure and is the most competitively priced compared to other solutions on the market making it startup budget friendly. **What do you dislike about Leadinfo?** Would be useful to have even further refining with filter - what else can you offer? **What problems is Leadinfo solving and how is that benefiting you?** Sometimes your lead generation and marketing efforts can feel like a black box. Visitor Queue provides an unparalleled level of transparency showing you what campaigns are landing where, which pages and content are providing the most value among your clients and targets. ### 10. Easy to Use with Great ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Leadinfo?** Easy to use and nice Return On Investment. **What do you dislike about Leadinfo?** At the moment I don't have dislikes about Leadinfo. **What problems is Leadinfo solving and how is that benefiting you?** To know which companies are visiting our websites. ## Leadinfo Discussions - [Why are not always all details available?](https://www.g2.com/discussions/49488-why-are-not-always-all-details-available) - 1 comment, 1 upvote - [How can i see on which button the users clicked](https://www.g2.com/discussions/42474-how-can-i-see-on-which-button-the-users-clicked) - 2 comments, 1 upvote - [How can I link it to LinkedIn](https://www.g2.com/discussions/40932-how-can-i-link-it-to-linkedin) - 1 comment, 1 upvote - [FAQ 2](https://www.g2.com/discussions/faq-2) - 1 comment, 1 upvote - [FAQ 3](https://www.g2.com/discussions/faq-3) - 1 comment, 1 upvote - [View Leadinfo pricing details and edition comparison](https://www.g2.com/products/leadinfo/reviews/leadinfo-review-4967288?section=pricing&secure%5Bexpires_at%5D=2026-05-08+02%3A29%3A01+-0500&secure%5Bsession_id%5D=88d91cd0-0eca-4803-b381-515f4bbfbf13&secure%5Btoken%5D=80778d3f4fb4837997e1fc0908847f418e6c394ba6379e98b75f4eea0458af3c&format=llm_user) ## Leadinfo Integrations - [Act!](https://www.g2.com/products/act/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [AFAS](https://www.g2.com/products/afas/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Bexio](https://www.g2.com/products/bexio/reviews) - 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[Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Leadinfo Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Leadinfo Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,853 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,092 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (623 reviews)