Contact with the team in charge to support the project, beeing accompanied by targeting specialists who understand the challenges of Demand Generation as well as those of loyalty/retention is priceless. Global foot print with consistent data accuracy is a huge asset. Review collected by and hosted on G2.com.

This is not a blocking factor but adding a connector with Hubspot would be nice to have, to empower the CRM directly and let the ops work in it directly. Review collected by and hosted on G2.com.