G2

Adam P.

Head of Product and Go To Market

Mid-Market (51-1000 emp.)

10/19/2026

"Excellent Website Visitor Insights for Smarter Sales and Marketing Prioritisation"

4.5/5

What do you like best about Lead Forensics?

What I value most about Lead Forensics is the visibility it gives us into which businesses are visiting our website and what they’re interested in. It helps us identify potential opportunities that would otherwise go unnoticed.

The ability to see which pages companies are engaging with, track repeat visits and understand patterns of interest is particularly useful for our sales and marketing teams. We use this intelligence to identify buying signals, prioritise prospecting activity and better align our go-to-market efforts with genuine customer interest.

The reporting and data exports are also valuable, allowing us to analyse trends over time and build a clearer picture of which industries and solutions are generating engagement. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The biggest limitation is turning website visitor data into genuinely actionable intelligence. While Lead Forensics is good at identifying businesses visiting our website, understanding the intent behind those visits still requires considerable manual analysis.

We regularly export data to Excel to identify trends, segment businesses by industry, track repeat visits and understand which products or services are generating interest. It would be useful to have more advanced reporting, customisable dashboards and AI-driven insights built directly into the platform.

There is also a distinction between identifying a business and identifying an actual buying opportunity. Not every visit indicates commercial intent, so better qualification and prioritisation of visitors would help sales and marketing teams focus their efforts more effectively. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics helps us bridge the gap between website traffic and commercial opportunities. Previously, we could see how many people were visiting our website, but had limited visibility into which businesses they represented or what solutions they were interested in.

We now use Lead Forensics to identify organisations engaging with our content, understand which products and services are attracting attention, and spot repeat visits that may indicate growing interest.

This is particularly valuable for our go-to-market strategy, helping us understand demand across different sectors, including smart buildings, connectivity, IoT and data intelligence.

By combining visitor data with our wider sales and marketing activity, we can prioritise prospecting, identify potential opportunities earlier and make more informed decisions about where to focus our resources. It also gives us a useful way to measure whether our marketing activity is attracting the right types of businesses, rather than simply generating more website traffic. Review collected by and hosted on G2.com.

Response from Reviews LF of Lead Forensics

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Thank you for your detailed feedback. It’s great to hear Lead Forensics is helping your team identify buying signals, prioritise outreach, and better understand which businesses are engaging with your products and services. We’re pleased the reporting capabilities and visitor insights are supporting both your sales and marketing strategies.

We also appreciate your thoughtful suggestions around advanced reporting, dashboard customisation, AI-driven insights, and opportunity qualification. Feedback like this is invaluable as we continue to evolve the platform and we have fed it to the product team.