We use Lead Forensics across three of our websites, and it has become a valuable part of our marketing and lead-generation strategy. The visibility it provides into who is visiting our websites gives us a much better understanding of what prospects are interested in and where our traffic is coming from.

I use the platform to fine-tune our PPC advertising by identifying which companies are visiting our sites and using that insight to improve our targeting and campaigns.

Being able to see company information and find contact details puts them head and shoulders above other platforms. I appreciate is the ability to assign leads directly to salespeople, which makes it much easier to turn website activity into actual sales opportunities. Overall, Lead Forensics gives us visibility we simply wouldn't have otherwise and helps connect our marketing efforts with our sales team. It's a tool I would definitely recommend to companies looking to get more value from their website traffic. Review collected by and hosted on G2.com.

If I had to point out a negative, it would be this: we work with small and mid-size companies, and some of the smaller ones don’t have their contacts listed. To be fair, I can’t easily find those contacts online either. Review collected by and hosted on G2.com.