At the beginning, we had 65% of our deals marked as "critical" on the dashboard. That was a real wake-up call. We had to put in a lot of internal work, completely overhaul the onboarding for employees, and intensively retrain the team. In close collaboration with the LavaLoft team, we then had many functions and views customized to our processes. It absolutely paid off: After a certain run-in period, everything now works great for us. We are now consistently steering towards only 20% critical deals and have simultaneously elevated the performance of our other salespeople to a completely new level.

Previously, we had 2-3 meetings per week just to somehow stay on the same page, discuss new topics, and check how the deals were going. Now, a single team meeting is enough for us. Since LavaLoft takes the tedious troubleshooting of human or technical CRM errors off our hands, I finally have enough time for targeted 1:1 coaching sessions with my salespeople when problems, errors, and training arise. Review collected by and hosted on G2.com.