At udaan.com, our team uses Lapis every day to support campaigns across Meta and Google Ads. One of the biggest benefits has been the ability to generate multiple creative concepts quickly while maintaining a consistent brand identity. Before using the platform, producing enough ad variations for different campaigns often required significant coordination between marketing and design teams. The AI-generated creatives provide a strong starting point and help reduce the time spent creating assets from scratch. I particularly like the automatic resizing feature because it prepares creatives for multiple ad placements without requiring manual adjustments. The template library is also useful when launching seasonal campaigns or promotional initiatives on tight timelines. Another feature that stands out is the ease of creating multiple variations for A/B testing. It allows us to experiment with messaging and visuals more frequently without increasing workload. Review collected by and hosted on G2.com.

Some outputs still need manual refinement, especially when campaigns require highly specific messaging or creative direction. There is also a learning curve when it comes to writing prompts that consistently deliver the desired results. Review collected by and hosted on G2.com.