At NowPurchase, we use Lapis daily to support marketing campaigns across Meta and Google Ads. One of the biggest advantages has been how quickly we can move from a campaign idea to multiple creative variations ready for testing. Previously, producing enough creatives for different audience segments often required significant coordination with design resources. The AI-generated ads provide a strong starting point and generally stay aligned with our brand guidelines. I particularly appreciate the automatic resizing feature, which saves time when preparing assets for different ad placements. The template library has also been helpful during seasonal campaigns and product-focused promotions where speed is important. Another feature I find valuable is the ability to create multiple creative versions for A/B testing. It allows the team to experiment with different messages and visuals without extending campaign timelines. Review collected by and hosted on G2.com.

Some generated creatives still require manual adjustments, especially when a campaign needs highly specific messaging or a unique visual approach. It also takes some practice to learn how different prompts influence the final output. Review collected by and hosted on G2.com.