G2

Helina T.

Digital Marketing Lead

Mid-Market (51-1000 emp.)

10/27/2026

"An intuitive CMS that simplifies content management and collaboration"

4/5

What do you like best about Kontent.ai?

We use Kontent.ai to manage almost everything across our two websites, and it has been flexible enough to support our day-to-day content needs as well as ongoing website development.

Our favourite thing about Kontent.ai is that it is intuitive and easy to use, which makes onboarding new colleagues straightforward and helps people across different teams get involved in managing website content.

The review and approval workflows are particularly valuable for cross-team collaboration. They allow us to bring colleagues outside the marketing team into the process, share responsibility for tasks and reduce the workload on marketing, saving our team hours of admin work each week.

It’s also straightforward to manage development and live environments separately, test changes throughout the development process, and work collaboratively with our web developers and external partners to deliver our website objectives.

The AI features are another useful addition, helping with specific tasks and making certain parts of the workflow more efficient. Review collected by and hosted on G2.com.

What do you dislike about Kontent.ai?

While the approval workflows are really useful, it would be helpful if they could be configured for specific component types rather than applying site-wide. Currently, even marketing team members have to send certain components to themselves for approval, which adds unnecessary steps to the process. More flexibility to tailor approval workflows to different content types and teams would make the platform even more efficient. Review collected by and hosted on G2.com.

What problems is Kontent.ai solving and how is that benefiting you?

Kontent.ai gives us a central platform to manage content across both our websites, making it easier to keep information up to date and maintain consistency. Reusable components are particularly useful when publishing reports and new versions of documents. We can update content in one place and have those changes reflected everywhere the component is used, including links, rather than having to update each instance manually. This saves time and reduces the risk of outdated information remaining on the websites.

Its content management, review and approval workflows also help us collaborate across teams, involve colleagues outside marketing in website tasks, and reduce bottlenecks by sharing responsibility for content updates.

Being able to manage development and live sites separately allows us to test changes before they go live, helping us make improvements with greater confidence. Overall, Kontent.ai gives us more control over our websites, makes collaboration with developers and external partners easier, and helps us deliver ongoing website improvements more efficiently. Review collected by and hosted on G2.com.

Response from Mark Vermeulen of Kontent.ai

edit

Thank you for such a detailed and thoughtful review!

It’s great to hear Kontent.ai is helping you manage two websites, bring colleagues outside marketing into the process, and save your team hours of admin each week. Reusing content across reports and documents, and testing safely in separate environments, is exactly how we hope teams will work with the platform.

On approval workflows: you can set up separate workflows for specific content types and collections, each with its own steps and roles. That means content your marketing team owns could follow a lighter workflow without the self-approval step, while other content keeps a full review. Your Customer Success Manager would be happy to walk through this with you.

Thanks again for sharing your experience!