--- title: Kochava Reviews meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 136 reviews by the users' company size, role or industry to find out how Kochava works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 136 scale: '5' date_modified: '2026-07-17' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Kochava Reviews **Vendor:** Kochava **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 136 ## About Kochava Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. ## Kochava Pros & Cons **What users like:** - Users value the **responsive and helpful customer support** from the Kochava team, aiding in various queries and integrations. (6 reviews) - Users value Kochava for its **robust CTV attribution capabilities** , providing clear insights across devices for effective campaign measurement. (5 reviews) - Users value Kochava for its **data granularity** and exceptional customer support, enhancing their data analysis experience. (5 reviews) - Users appreciate the **deep data insights and robust analytics** of Kochava for enhancing marketing targeting and effectiveness. (5 reviews) - Users appreciate the **intuitive user interface** of Kochava, making data management and analysis effortless and efficient. (5 reviews) - Dashboard Customization (4 reviews) - Features (4 reviews) - Support Availability (4 reviews) - Tracking Features (4 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the **poor UI** of Kochava challenging, noting difficulties with custom queries and report accessibility. (6 reviews) - Users find the **complex features** of Kochava challenging to navigate, impacting usability and report generation. (5 reviews) - Users find Kochava's interface to be **not intuitive** , leading to confusion and difficulty navigating the platform efficiently. (5 reviews) - Users find Kochava's **clunky UX** and outdated interface frustrating, impacting their overall reporting experience. (5 reviews) - Users point out **limitations in historical data and DSP integration** , hindering access to detailed information and functionality. (4 reviews) - Reporting Issues (4 reviews) - Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews) - Complexity (3 reviews) - Data Management (3 reviews) - Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews) ## Kochava Reviews ### 1. Outstanding Custom Support and Insightful Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Kochava?** I really appreciate Kochava's ability to problem solve and their out-of-the-box thinking. They come up with solutions even for things they might not have in their current toolset, and they enjoy hearing client feedback to improve their product offerings. I also find it valuable that Kochava becomes an extension of our internal team, goingbove and beyond to ensure we succeed. The support team is top-notch, consistently being available, even before we had finalized our contracts with them. Additionally, the SDK implementation was fairly easy, and the team was super helpful and supportive during the onboarding process. I also enjoy their annual client summit, which provides great insights, informative sessions, and networking opportunities to connect with others in the space. Their ability to provide great insights and the quality of their support team stands out for me. **What do you dislike about Kochava?** From a marketing standpoint, there are no issues that I can think of that Kochava is not delivering on. Our dev team has asked for a custom solution that has not been prioritized yet. So I think that's probably the only thing I can think of, from our experience to date, that's there was not an immediate solve for, but its a custom ask, so i can't say there have been any issues. **What problems is Kochava solving and how is that benefiting you?** Kochava helps us with customer acquisition by linking users to app sections, tracking downloads from media partners, understanding customer behavior and origins, and leveraging SmartLink QR codes for in-person activations. ### 2. Exceptional Support, Room For Innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Mike T. | Staff Marketing Operations Manager **Reviewed Date:** March 25, 2026 **What do you like best about Kochava?** I find their customer service to be incredible and appreciate the partnership they facilitate. Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems and build out custom solutions. It's unmatched in this industry. **What do you dislike about Kochava?** Kochava does seem to be behind sometimes on more innovative solutions, especially for the mobile app install industry. The focus on providing a variety of services for different marketers and working towards an omni-channel solution might mean they leave behind some other core-initiatives. At times, our ad platforms look to Kochava second, third, or even last to support beta products or other needs because Kochava has to deprioritize them. **What problems is Kochava solving and how is that benefiting you?** Kochava gives us a clearer picture of our media campaign impacts, helping attribute engagement signals to in-app installs and events. This helps us understand where to invest more and how campaigns contribute to platform growth. ### 3. Easy to Implement, Powerful Dashboards, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Amy L. | Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Kochava?** We use Kochava as our MMP for tracking our in app conversion data across platforms. I like that the ease of use and the ease of implementation. Our support team is knowledgeable and always available to help. Doing network integrations are simple and straightforward. I use the dashboards a lot for troubleshooting and attribution analyses across devices. I use Kochava almost daily, but mostly on a weekly basis for media reporting purposes. **What do you dislike about Kochava?** The SAN integrations are a bit harder because it requires implementation from the partners which can sometimes be challenging. **What problems is Kochava solving and how is that benefiting you?** We use Kochava for in app tracking across our paid media platforms. ### 4. Kochava Delivers Clear Insight into Paid Media Performance Across CTV and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Kochava?** Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners. **What do you dislike about Kochava?** The biggest challenge that we're running into in measuring our CTV advertising is that much of the tracking is done through view-through attribution. That makes it somewhat difficult to compare to other channels. However, this is not a Kochava problem so much as a CTV problem, and I believe Kochava has the tools to help us figure this out. **What problems is Kochava solving and how is that benefiting you?** We are working with Kochava to help us verify the cost per acquisition on our paid media campaigns, as well as to determine incrementality versus other paid media channels. Specifically, Kochava's third-party attribution provides a trusted source for verifying the claims made by our various TV partners in terms of the effectiveness of their paid media. ### 5. Kochava Makes Campaign KPI Tracking and Event Analysis Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Kochava?** I like how easy it is to retrieve and visualize the exact data I need using the filter options, so I can analyze the campaigns I’m focused on. In particular, the Kochava dashboard and portal make it straightforward to review campaign KPIs and to see both claimed and unclaimed events without hassle. **What do you dislike about Kochava?** For specific use cases that involve adding a conversion tracker to a website, it’s not as easy as I’d like to verify that the advertiser has set the tracker up correctly. I’d really like to see improvements in that area, especially around making setup verification clearer and more straightforward. **What problems is Kochava solving and how is that benefiting you?** Kochava helps us measure advertiser outcomes across multiple channels, which is exactly the problem we needed to solve. With that visibility, we can better optimize publisher monetization while also improving advertiser KPIs. ### 6. Effective Attribution with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Denice L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Kochava?** I think the best thing about Kochava is their customer success team. They're super responsive and nice people to work with. Kochava helps our clients have one source of truth, as they compare our performance with our competitors. It alleviates work that would've fallen onto my company. I use the postbacks that I receive from Kochava the most, as it allows me to see how well different placements and creatives are performing in a campaign. **What do you dislike about Kochava?** Their sales team is constantly trying to sell their products to my company's sales teams behind our partnerships team's backs. **What problems is Kochava solving and how is that benefiting you?** Kochava helps our clients compare our performance to competitors, serving as a single source of truth. It alleviates work for my company and allows me to see placement and creative performance in campaigns through postbacks. ### 7. Great customer support, attribution technology for in app tracking, extensive network of ad partners **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Marketing Technology Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Kochava?** The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven. **What do you dislike about Kochava?** Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you. **What problems is Kochava solving and how is that benefiting you?** It has been helpful in tracking our mobile campaigns in our app. We have both the mobile and web SDK implemented for Kochava and generate hundreds of campaign links. They are also helping us to optimize our IOS app store optimizations for the fall in ensuring we are optimizing on the right keywords. ### 8. Incredible product and team. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. | Chief Marketing Officer/Chief Operations Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Kochava?** As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry. Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success. If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question. **What do you dislike about Kochava?** I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that. **What problems is Kochava solving and how is that benefiting you?** How to find value in marketing spend. And understanding my data. ### 9. Amazing Team and Fantastic Product **Rating:** 4.5/5.0 stars **Reviewed by:** Jill B. | Sr. Director, Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space. **What do you dislike about Kochava?** Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost. **What problems is Kochava solving and how is that benefiting you?** We were struggling with truly measuring the impact of our paid campaigns. Kochava helped solve this for us! ### 10. CTV Attribution at it's finest. **Rating:** 5.0/5.0 stars **Reviewed by:** Malik C. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns. **What do you dislike about Kochava?** Nothing to dislike, but I am learning the new UI. **What problems is Kochava solving and how is that benefiting you?** Their is a major gap in Connected TV measurement that Kochava has resolved for us is Cross Device attribution. ## Kochava Discussions - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment - [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) - 1 comment - [View Kochava pricing details and edition comparison](https://www.g2.com/products/kochava/reviews/kochava-review-4224800?section=pricing&secure%5Bexpires_at%5D=2026-07-17+01%3A34%3A13+-0500&secure%5Bsession_id%5D=a6ed1a7b-7dfc-41d4-a96d-c8da5b5424d5&secure%5Btoken%5D=eccd6c5150b134e3e025b51e40586f39733789f02039b02921ea0ad627796595&format=llm_user) ## Kochava Integrations - 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[Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Kochava Features **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - 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