I was interested in Knotch to help us understand our content performance and whether it was really creating impact. Their website seemed good and I was interested to hear more. Overall, I like their integrated solution and how they are bringing together the insights. That's the most powerful part of it. Review collected by and hosted on G2.com.
If you are already very invested in content technologies, this solution may run into headwinds with internal folk who think that:
1. Knotch's capabilities individually may not stack up to the siloed capabilities that you already have
2. That your internal team thinks they can stitch the data "easily" themselves
The latter is the hardest because someone really has to live that nightmare to understand why it's so difficult. You will really need to do the research to help them understand how painful that is and the investment required to actually do that in order to prove the investment. Have the Knotch team help you out to help them understand it. The first point is also difficult because it can mean rip and replace which is how I understood it to work. If you have both problems, especially across different functional buying groups you may need to let the pain play out for itself. Review collected by and hosted on G2.com.
Thank you for leaving the review and outlining the challenges associated with onboarding new technology. The build vs. buy conversation can be tricky at times, but my guess is that you still may be waiting for your internal team to "stitch things together". We have some great success stories that may help make a stronger case internally. Happy to chat again if you are still having challenges understanding and measuring content impact!