# Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,627 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users find Meltwater's **ease of use** beneficial for seamless communication planning and efficient influencer collaboration. (190 reviews) - Users appreciate the **powerful filtering settings** of Meltwater, allowing for relevant and tailored social media insights. (156 reviews) - Users value Meltwater for its **outstanding customer support** , enhancing their experience while navigating the platform effectively. (156 reviews) - Users praise the **responsive customer support** of Meltwater, consistently highlighting its impact on their success and satisfaction. (126 reviews) - Users find the **helpfulness of Meltwater's team** essential, enhancing their overall experience with responsive support and valuable features. (111 reviews) - Customer Service (107 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (102 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Coverage (75 reviews) **What users dislike:** - Users feel Meltwater requires **improvement in relevancy and platform coverage** , especially for smaller organizations with unique needs. (90 reviews) - Users struggle with a steep **learning curve** for Boolean logic and require more accessible training resources for Meltwater. (63 reviews) - Users find Meltwater's interface **not intuitive** , leading to challenges with search functions and overall user experience. (59 reviews) - Users often face **technical issues** with Meltwater, including Boolean logic struggles and slow content updates. (57 reviews) - Users find Meltwater's **complexity** challenging, especially with Boolean logic and navigating the interface for effective searches. (55 reviews) - Limited Features (55 reviews) - Data Inaccuracy (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Users experience **limited search functionality** and slow content updates, impacting the effectiveness of Meltwater’s tools. (45 reviews) ## Meltwater Reviews ### 1. One-Stop Shop for Social Media Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sydnie F. | University Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Meltwater?** I primarily use Meltwater for social media management, and the 'Publish' feature is the one I use the most. I really appreciate the content and calendar management capabilities, and the fact that it generates easy reports. Meltwater's customer support is great, with quick messaging in the system, and my client support and account managers are the best! I also like being able to post one piece of content across social media platforms, which reduces the need to post content manually. Overall, it seems like a one-stop shop for social media and media relations, and the initial setup was very easy. **What do you dislike about Meltwater?** Plug in to platforms have hiccups. **What problems is Meltwater solving and how is that benefiting you?** Meltwater simplifies content and calendar management, provides easy reports, and reduces manual content posting across platforms. Excellent customer support enhances our experience, and it's a one-stop shop for social media and media relations. ### 2. Great product for digital media success! **Rating:** 4.0/5.0 stars **Reviewed by:** Josh A. | Board Member - Diversity & Inclusion Advisory Board, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere. Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists! **What do you dislike about Meltwater?** The platform can sometimes be a bit laggy on web, so it does take a while to load at points, but given the amount of resources it provides it is understandable. **What problems is Meltwater solving and how is that benefiting you?** Providing us a comprehensive overview of where we stand in the media and where we're mentioned, anywhere in the world. With a lot of local outlets writing about us (we're active in dozens of countries worldwide), it's impossible to manually keep track of them, so this easily saves us dozens of hours a month. And it's great for analyzing overall sentiment and reporting this info internally. ### 3. Comprehensive Media Database That Makes Journalist Research Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. **What do you dislike about Meltwater?** No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. **What problems is Meltwater solving and how is that benefiting you?** It makes my workload much, much faster overall. Having daily news reports sent directly to company leadership helps keep everyone on the same page when it comes to mentions. The reporting features also drastically reduce the time I would otherwise spend tracking media hits. On top of that, their team is great about providing support whenever it’s needed. ### 4. Effortless Media Outreach and Comprehensive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mandy L. | Sr. Manager of Event Marketing & Media Relations (Toyota Center), Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I really appreciate the media relations feature of Meltwater, which I use most often. It helps me identify outlets or journalists already relevant and synchronize outreach. I can find the right person, craft media pitches, and send everything from one place. The ease of setup has been great, and the Meltwater team is hands-on and willing to guide us through the platform. They ensure we understand everything, and the community support is very helpful. It's a great open forum to ask questions or find solutions, especially if someone else has encountered the same issues. **What do you dislike about Meltwater?** I think at times when I know we have had an interview or a story that has run-in a publication, sometimes we have not been able to locate the article when I do a search for it. This has happened a few times, and I'm trying to understand why that happens. It’s important to capture all media, including stories in smaller markets, to ensure coverage is picked up no matter the market size. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for vetting influencers, showing campaign success, and identifying media outlets covering us. It helps me synchronize outreach, craft pitches, and reach out to journalists efficiently all from one platform. ### 5. Transforms Social Monitoring with Powerful Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Maxwell M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I use Meltwater for social monitoring and reporting, which gives me deep insights into how our brand is performing across social channels. I find it valuable that I can easily track topics of interest and transform that data into automated digest emails and reports to share with company leadership. I really like the Boolean search feature because it allows me to easily refine my searches, pulling data from exactly where I want for the specific time period and keywords I care about. Additionally, I use the Slack integration to get real-time social alerts, which is a great addition. **What do you dislike about Meltwater?** The UI feels a little dated in Meltwater, but that's a minor issue considering how much value it provides otherwise. **What problems is Meltwater solving and how is that benefiting you?** Meltwater provides deep insights into brand performance across social channels, tracks topics of interest, and transforms data into reports for leadership. It allows refined searches with boolean search, enabling data retrieval by specific time periods and keywords, and integrates with Slack for real-time social alerts. ### 6. Crucial Tool for PR Insights and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Brielle C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I use Meltwater daily at my PR agency to track coverage, create reports, gather insights, and do audits for my clients. Meltwater is our go-to for reporting and makes it easier for our team to collect data and insights all in one platform. I love the visual reports and charts because they allow us to provide color to our reports and presentations. My favorite aspects include Mira, the AI features which help in developing effective booleans, the visual reports and charts, the AI insights, as well as the organization and tagging abilities like saving searches and filters. These features allow me to provide strong insights and data to my clients. The organization is also very helpful to keep everything in its proper place, especially considering the changing client set and one-off projects and cross-team collaboration. The initial setup of Meltwater was very easy, and the user interface is great. **What do you dislike about Meltwater?** Being able to sort through and find the most impactful coverage can be a challenge especially for brands with a high output of media. The AI insights can be helpful but I wish they could be more detailed and reference specific articles/sources. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater daily for tracking coverage, creating reports, gathering insights, and conducting audits. It simplifies reporting and insights gathering on one platform, and the visuals enhance our presentations. The AI and organizational features help provide strong insights and efficiently track key data for clients. ### 7. A Trusted, Sophisticated Media Intelligence Platform That’s Easy to Manage **Rating:** 4.5/5.0 stars **Reviewed by:** Andre R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I've been using PR management tools since the 2000s. Meltwater has become my trusted resource for all things media. Meltwater has evolved and grown to become a sophisticated media management and intelligence platform. After overcoming some too-simplified UI hiccups a few years ago, the experience is generally easy to manage, configure and maximize. Breadth and access to reporters across beats I don't usually work with has been helpful. It's also been invaluable for reporting. The addition of AI capabilities has been helpful so far although I am still looking forward to using Klear and Mira more. **What do you dislike about Meltwater?** Some KPIs we report on require us to calibrate data we get from Meltwater. For example, Substack influencers are presented as having the reach of the whole platform vs their subscriber base. In B2B sectors where substackers are prominent, this can quickly distort numbers. LinkedIn's lockout of 3rd parties is a challenge the industry is dealing with as a whole. Otherwise, not much else to comment on. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us provide quick access to complex reporting needs. It also helps us identify media targets for aspects of our pitching that are adjacent to our primary beats, particularly useful for trendjacing. ### 8. Powerful Tools and Personalized Support for Real-Time Leadership Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Miranda A. | Leadership Coach, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** All of the tools and the monthly one on one personalized support from my Rep. It also feels great to be able to give insights and data to leadership in real time. I feel more prepared in my role, ready to better support the brand and able to personalize content to our current followers as well as attract new followers and stay on top of trends. It's also easy to use, in my first year in my role I went from learning the platform to it being the sharpest and most universally used tool in my tool box, building entire campaigns around the platform. **What do you dislike about Meltwater?** I haven't found a downside yet, when I do find things that I wish the platform had or a gap I tell our rep and she's always great about taking our feedback to heart and sharing it back to the team at Meltwater. I do wish you had the option to tag content posted through platforms organically, after the fact, I would also love to be able to execute stories and see "best times" for stories on Meltwater as well as Pinterest feedback. There are still some features, like social commerce that are only possible through the respective platforms social apps or sites. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring, personalizing social, setting benchmarks and honing in on the most quality and valuable kpis. ### 9. Streamlined Social Media Management with Meltwater **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole M. **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for social listening, social media and community management, influencer management, brand health reporting, and sentiment monitoring. It's been great to have one centralized platform to manage all these areas, which really streamlines the management tasks for me. The searches and settings across various aspects of Meltwater help me work more efficiently, especially in social media where it reduces the manual labor related to sentiment tracking, tagging, and reporting with the help of the Mira AI agent. I find everything super easy to manage as it all works together to provide the necessary insights. I value the Explore function and the social media management tools the most. The initial setup was very easy, thanks to the product support team and onboarding team, who made everything seamless. **What do you dislike about Meltwater?** Some of the settings could be easier to apply across the platform like sentiment monitoring, brand filters, etc. which would further remove the need to manually apply this everytime. **What problems is Meltwater solving and how is that benefiting you?** Meltwater centralizes my marketing tasks, streamlining management and reducing manual labor in social media. It enhances social listening, influencer management, and reporting, which boosts my efficiency. Meltwater has also given us insight to make data-driven decisions that we wouldn't have been able to do without the tool. ### 10. Meltwater Replaces Multiple Tools with Easy Dashboards and Visualizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** It's a tool that can pretty much do everything. In the past, I've had to have 3 or 4 different tools to do what Meltwater can do all at once. Mira is an incredible asset and team mate. Being able to turn explore searches into dashboards and different visualizations is very easy. **What do you dislike about Meltwater?** I do sometimes struggle how to easily get data off Meltwater and into email or word formats. A lot of the formatting or hyperlinks/citations often look very wonky. I often find that I can describe the MW data, but I struggle to easily get it in an email without having to massage the whole format. Also, it would be good to have predictions of where the news cycle is headed. I've had other tools that do that. **What problems is Meltwater solving and how is that benefiting you?** It is important to be able to identify news cycles and narratives impacting our brand and track how they are evolving over time. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews/meltwater-review-4965641?section=pricing&secure%5Bexpires_at%5D=2026-05-09+06%3A47%3A22+-0500&secure%5Bsession_id%5D=97597dda-d38c-4108-916c-4e104656ea4e&secure%5Btoken%5D=edb24a122dd9010853ff611b4ab04cea6d93873a44e9cbef48e04f64eb7f5b1f&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Staffbase](https://www.g2.com/products/staffbase/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,265 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 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