# Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,507 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations Influencer vetting and brand safety analysis - AI-driven outreach and relationship management Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is Klear? Klear is Meltwater’s influencer discovery and influencer relationship management platform. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses Klear? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed on the Klear platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users find Meltwater's **ease of use** and quick setup greatly enhance their content planning and daily operations. (190 reviews) - Users appreciate the **robust filtering settings** of Meltwater, making it easy to find relevant information efficiently. (156 reviews) - Users value Meltwater for its **robust search function** , enhancing their media monitoring and sentiment analysis capabilities. (156 reviews) - Users commend Meltwater's **responsive customer support** , which significantly enhances their overall experience and success with the platform. (126 reviews) - Users value the **exceptional customer service** and helpful features of Meltwater, enhancing their overall experience and efficiency. (111 reviews) - Customer Service (107 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (102 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Coverage (75 reviews) **What users dislike:** - Users note the need for **improvement** in Meltwater's relevance and platform limitations, impacting media monitoring effectiveness. (90 reviews) - Users find the **learning curve steep** with Meltwater, struggling to master Boolean logic and advanced features. (63 reviews) - Users find the interface of Meltwater to be **not intuitive** , complicating the search and filtering process significantly. (59 reviews) - Users report **technical issues** with Meltwater, including Boolean logic struggles, lag, and inadequate tagging features. (57 reviews) - Users find Meltwater's **complexity** challenging, especially with Boolean logic and a non-intuitive interface, leading to confusion. (55 reviews) - Limited Features (55 reviews) - Data Inaccuracy (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Users experience **limited search functionality** and slow content updates, impacting the effectiveness of Meltwater’s tools. (45 reviews) ## Meltwater Reviews ### 1. Great product for digital media success! **Rating:** 4.0/5.0 stars **Reviewed by:** Josh A. | Board Member - Diversity & Inclusion Advisory Board, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere. Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists! **What do you dislike about Meltwater?** The platform can sometimes be a bit laggy on web, so it does take a while to load at points, but given the amount of resources it provides it is understandable. **What problems is Meltwater solving and how is that benefiting you?** Providing us a comprehensive overview of where we stand in the media and where we're mentioned, anywhere in the world. With a lot of local outlets writing about us (we're active in dozens of countries worldwide), it's impossible to manually keep track of them, so this easily saves us dozens of hours a month. And it's great for analyzing overall sentiment and reporting this info internally. ### 2. Comprehensive Media Database That Makes Journalist Research Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. **What do you dislike about Meltwater?** No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. **What problems is Meltwater solving and how is that benefiting you?** It makes my workload much, much faster overall. Having daily news reports sent directly to company leadership helps keep everyone on the same page when it comes to mentions. The reporting features also drastically reduce the time I would otherwise spend tracking media hits. On top of that, their team is great about providing support whenever it’s needed. ### 3. Flexible and Innovative, Needs Better Dashboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Filipe Z. | Director - Insights and Analysis, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** I use Meltwater for news and social media monitoring, and I love how flexible it is, allowing me to create as many search queries as needed, whether searching for information about clients as big as global listed companies or as small as startups. Another thing I really like is the pace of innovation. Meltwater innovates at a breakneck speed and truly cares about how its customers use the tool, always looking to improve it. The AI capabilities are also increasingly useful in getting relevant answers quickly. Meltwater allows me to scan the whole news landscape and effectively see all open social media networks, which is particularly useful. I appreciate their support in helping us get going with training and implementing searches. **What do you dislike about Meltwater?** The dashboarding tools are somewhat frustrating compared to competitors. They are very rigid. I know they're working to improve them, and they have improved, but they are still too rigid. I wish the charting and dashboarding options were more like a business intelligence tool instead of being constrained by set combinations of metrics and dimensions. This primarily affects power users like myself. Additionally, access to platforms like TikTok, Facebook, and Instagram is limited, but that's common across the field, not Meltwater's fault. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets me scan the entire news landscape and see all open social media networks. Its flexibility allows unlimited searches without mention limits, and its AI capabilities provide quick relevant answers. ### 4. Centralized Platform for Easy Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Amelia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** I really like how Meltwater allows me to put together slides in various media reports and decks. This is my favorite feature because before, I had to do all this independently. Now, I can plug it into preexisting dashboards, which makes the process much smoother. Additionally, it makes sharing reports with clients more straightforward as it takes out a lot of the entry-level middleman work, enabling us to focus on the core issues. **What do you dislike about Meltwater?** I wish that the alerting system was a little bit more user friendly, just for the actual content that you see within an email when you're pinged. I wish that that was maybe a little bit more user friendly on the phone, so that for on the go, if we're trying to figure out what needs to be forwarded, opening links, that kind of thing, I wish that was a bit more seamless. **What problems is Meltwater solving and how is that benefiting you?** Meltwater centralizes tasks I used to do manually, like Google searches and alerts, into one dashboard. It helps create media reports and decks easily, saving me time on entry-level tasks and allowing me to focus on important issues for my clients. ### 5. Seamless Media Monitoring with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Meltwater?** I like Meltwater for its ease of use, making it simple for my team to navigate the platform without any hassle. I really appreciate the ability to search as many times as needed with unlimited keyword searching, which is crucial for our work. The customer service is excellent; the team was great to work with during setup and ensured we had everything we needed. Meltwater allows my team to use the platform seamlessly without worrying about sharing seats or hitting search maximums. **What do you dislike about Meltwater?** The quality of the search results sometimes picks up syndications and not the original article. When it lists 'duplications' for articles, maybe make it so the original article is visible and you click in to find the syndications. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps with media monitoring and social listening by providing news alerts, media scans, and social monitoring. It allows unlimited keyword searches without sharing seats, making it seamless for my team. ### 6. Strategic Media Observation: Share of Voice Metrics and Aligning PR Strategy for Optimal Results **Rating:** 5.0/5.0 stars **Reviewed by:** Angela H. | SVP Global Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2024 **What do you like best about Meltwater?** The Share of Voice analytics remain a standout feature, and over time I’ve especially valued the consistency of the data and how easily insights translate into clear, executive-ready reporting. In addition, the customer support has been consistently responsive and helpful. **What do you dislike about Meltwater?** Further AI enrichment could add value, particularly predictive insights such as trend forecasting for Share of Voice over time. Being able to model likely future trajectories based on historical data would strengthen strategic planning and executive decision-making. **What problems is Meltwater solving and how is that benefiting you?** Meltwater effectively addresses several challenges such as: - Comprehensive solution for media monitoring in real time, ensuring that I stay well-informed about mentions and discussions related to HYCU. - Share of Voice analysis is instrumental in understanding HYCUs visibility relative to competitors. - Aligning PR results with the input PR strategy through in-depth analytics and reporting functionalities. ### 7. Personalized Monitoring, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel H. | Especialista en gestión de medios y redacción, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Meltwater?** I like the options for generating reports and the new tools they are including with AI in Meltwater. Mainly, the unified dashboards are a very valuable tool. I also enjoy the searches with Mira Studio, and I appreciate that the initial setup was very easy, thanks to the support from the staff who gave the induction course. **What do you dislike about Meltwater?** The monitoring of Television and Radio, as well as print media, is very deficient; they definitely have great areas of opportunity for improvement. Although digital media monitoring works well, there are times when it does not detect certain pages and they must be added manually, which ends up being a nuisance. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor negative mentions about my brand, allowing me to react quickly. I like the unified dashboards and searches with Mira Studio, as well as the reporting options and AI tools. ### 8. The strategic business ally **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | HEAD OF SOCIAL MEDIA, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Meltwater?** The whole operation, since I logg in evertything is so intuituve. I can easily manage my searches and specify each keyword by simply adding or removing words in the explore section. I use it everyday of the week. These new tool for AI notes and results, gets better everytime. Managing a better work deliverable to my clients. Its very easy to connect my social media environment and analyze the whole conversation. And what I think gets a plus, its the Meltwater Academy wich can be accesed very easy and obtain knowledge that can bring better results. The support and attention from the managing team its very important, so here I can be calm about reaching my support team. **What do you dislike about Meltwater?** The fact that not every social media platfrom can be analyzed. **What problems is Meltwater solving and how is that benefiting you?** The reach and clrity we can bring to our clientes by letting them know that any typoe of subject can be found, analyzed and activated whenever something comes up at the digital environment. ### 9. Effortless Brand Monitoring with an Intuitive Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Susy A. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like the platform because it is easy and intuitive to use, allowing for effective tracking of my brand’s conversations. Its user-friendly interface makes it simple to monitor interactions, analyze insights, and stay up to date with how my brand is being discussed across different channels. Additionally, the personalized support is extremely valuable, as the team responds quickly and helps resolve questions efficiently. **What do you dislike about Meltwater?** I really like the platform overall; the only improvement I would suggest is the ability to directly monitor social media performance in order to track how the news we publish ourselves performs across our own social channels. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps Fedefarma solve the challenge of monitoring and understanding conversations related to our organization and the pharmaceutical sector across media and social platforms. Through social media listening, it allows us to identify trends, sentiment, and key topics in real time, while media monitoring helps us track news coverage, mentions, and the impact of our communications. This enables us to respond in a timely manner, stay informed, and make data-driven decisions to strengthen our communication strategy and reputation. ### 10. Facilitate influencer marketing and streamline campaign management **Rating:** 5.0/5.0 stars **Reviewed by:** Estefania B. | Ejecutiva de Mercadeo, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** This tool greatly facilitates the tasks that need to be carried out in the area of influencer marketing and marketing in general. The ability to search for profiles easily and quickly, as well as organize them into campaigns and other categories, contributes to making the work much more efficient. **What do you dislike about Meltwater?** Sometimes it is a bit complicated to generate reports, as I have had several issues. The idea of using this tool is for the processes to be more automatic and less manual, but sometimes the platform does not gather all the contents of a campaign and it is necessary to add them manually, which makes the process tedious. Also, sometimes it does not update the influencers' profiles regarding their content. Another aspect is that, when generating a report for an influencer, the tool shows 'global' metrics based on all the influencer's content, but does not offer more specific data. For example, on Instagram and TikTok, the main audience is usually from Costa Rica, but in the report, it appears as if it were from the United States. **What problems is Meltwater solving and how is that benefiting you?** What I value most is not having to perform manual searches or try to obtain campaign and video metrics manually, so the reports for both campaigns and influencers are a success. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Staffbase](https://www.g2.com/products/staffbase/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,224 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,267 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.6/5.0 (373 reviews)