# Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,636 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users find Meltwater's **ease of use** beneficial for seamless communication planning and efficient influencer collaboration. (190 reviews) - Users appreciate the **powerful filtering settings** of Meltwater, allowing for relevant and tailored social media insights. (156 reviews) - Users value Meltwater for its **outstanding customer support** , enhancing their experience while navigating the platform effectively. (156 reviews) - Users praise the **responsive customer support** of Meltwater, consistently highlighting its impact on their success and satisfaction. (126 reviews) - Users find the **helpfulness of Meltwater's team** essential, enhancing their overall experience with responsive support and valuable features. (111 reviews) - Customer Service (107 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (102 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Coverage (75 reviews) **What users dislike:** - Users feel Meltwater requires **improvement in relevancy and platform coverage** , especially for smaller organizations with unique needs. (90 reviews) - Users struggle with a steep **learning curve** for Boolean logic and require more accessible training resources for Meltwater. (63 reviews) - Users find Meltwater's interface **not intuitive** , leading to challenges with search functions and overall user experience. (59 reviews) - Users often face **technical issues** with Meltwater, including Boolean logic struggles and slow content updates. (57 reviews) - Users find Meltwater's **complexity** challenging, especially with Boolean logic and navigating the interface for effective searches. (55 reviews) - Limited Features (55 reviews) - Data Inaccuracy (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Users experience **limited search functionality** and slow content updates, impacting the effectiveness of Meltwater’s tools. (45 reviews) ## Meltwater Reviews ### 1. A Structured Way to Track Industry Trends and Media Insights **Rating:** 4.5/5.0 stars **Reviewed by:** VINAY P. | Mechanical Design Engineer, Design, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Meltwater?** What stands out most to me about Meltwater is how it simplifies tracking and organizing information from different media sources in one place. In my work, I occasionally follow industry updates, company announcements, and engineering or manufacturing trends, and earlier this involved checking multiple websites and platforms separately. With Meltwater, I can monitor relevant topics through a single dashboard and quickly understand what is being discussed without spending extra time searching manually. For instance, when I need to stay updated on industry developments or competitor-related news, the alerts and reporting features make the process much more organized. I also find the automated reports and real-time notifications helpful because they reduce repetitive monitoring work. Instead of collecting updates manually, the platform already presents the information in a structured format that’s easier to review and share. Even though the platform includes many capabilities, getting started was fairly straightforward, and basic monitoring tasks were easy to understand after some initial usage. Overall, it saves time, improves visibility of relevant information, and makes monitoring and reporting much more manageable in day-to-day work. **What do you dislike about Meltwater?** One thing I’ve noticed is that because the platform handles a very large amount of media and social data, some searches or dashboards can occasionally feel slower to load, especially when working with broader monitoring queries. I’ve also seen situations where certain smaller or niche articles were not captured immediately in search results, so I sometimes cross-check important updates manually when accuracy is critical. Another challenge is that the platform has many features and filters, so configuring searches properly takes some initial learning and adjustment to get the most relevant results. **What problems is Meltwater solving and how is that benefiting you?** One problem it solves for me is reducing the effort required to manually monitor updates from different media and online sources. Earlier, tracking industry-related discussions, company announcements, or trend-related updates meant checking multiple websites and platforms separately, which was time-consuming and inconsistent. With Meltwater, I can monitor everything in one place and receive alerts or summarized reports automatically. For example, when following engineering, manufacturing, or competitor-related discussions, I can quickly understand what topics are gaining attention without manually searching every source.I found the integrations useful for keeping monitoring and reporting activities connected with existing workflows. For example, integration with communication tools like Slack helps important alerts or updates reach the team quickly without needing to constantly monitor the dashboard manually. The AI and intelligence capabilities are also useful in simplifying large amounts of information into easier-to-understand insights and reports. Instead of only showing raw data, the platform helps identify patterns, trends, and important discussions more efficiently. From a productivity and ROI perspective, it saves significant time in monitoring and reporting activities, allowing me to focus more on analysis and decision-making rather than collecting information manually. The onboarding process was manageable, and once the searches and dashboards were configured properly, the platform became much easier to use as part of regular workflow. ### 2. One-Stop Shop for Social Media Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sydnie F. | University Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Meltwater?** I primarily use Meltwater for social media management, and the 'Publish' feature is the one I use the most. I really appreciate the content and calendar management capabilities, and the fact that it generates easy reports. Meltwater's customer support is great, with quick messaging in the system, and my client support and account managers are the best! I also like being able to post one piece of content across social media platforms, which reduces the need to post content manually. Overall, it seems like a one-stop shop for social media and media relations, and the initial setup was very easy. **What do you dislike about Meltwater?** Plug in to platforms have hiccups. **What problems is Meltwater solving and how is that benefiting you?** Meltwater simplifies content and calendar management, provides easy reports, and reduces manual content posting across platforms. Excellent customer support enhances our experience, and it's a one-stop shop for social media and media relations. ### 3. Great product for digital media success! **Rating:** 4.0/5.0 stars **Reviewed by:** Josh A. | Board Member - Diversity & Inclusion Advisory Board, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere. Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists! **What do you dislike about Meltwater?** The platform can sometimes be a bit laggy on web, so it does take a while to load at points, but given the amount of resources it provides it is understandable. **What problems is Meltwater solving and how is that benefiting you?** Providing us a comprehensive overview of where we stand in the media and where we're mentioned, anywhere in the world. With a lot of local outlets writing about us (we're active in dozens of countries worldwide), it's impossible to manually keep track of them, so this easily saves us dozens of hours a month. And it's great for analyzing overall sentiment and reporting this info internally. ### 4. Comprehensive Media Database That Makes Journalist Research Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. **What do you dislike about Meltwater?** No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. **What problems is Meltwater solving and how is that benefiting you?** It makes my workload much, much faster overall. Having daily news reports sent directly to company leadership helps keep everyone on the same page when it comes to mentions. The reporting features also drastically reduce the time I would otherwise spend tracking media hits. On top of that, their team is great about providing support whenever it’s needed. ### 5. Not perfect but the best there is! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Motion Pictures and Film | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Meltwater?** I like that the product is constantly being updated and it's a fast-moving company. Support is available 24/7 and there's a sense from talking to account teams and attending events, that Meltwater has an ambitious culture. It's also an easy-to-use interface. Cision offers almost all the same things - but it's slower to integrate new technology and the people there are slow to respond and less eager. **What do you dislike about Meltwater?** Lack of transparency in the sales process. My most recent experience with their sales team left me disappointed and distrustful. That wasn't my experience in the past so it was disappointing. Product-wise, I love that Meltwater is at the cutting edge but the new products are unrefined, buggy, and often useless. Still, I trust that in time they'll be usable but the contrast between the blue sky language int he sales pitch and the reality of using the AI, for example, is jarring. Mira is not very bright. **What problems is Meltwater solving and how is that benefiting you?** Understanding campaign performance; understanding brand perception; tracking emerging trends; reporting on all of the aforementioned and, in doing so, demonstrating the value of communications. ### 6. Effortless Media Outreach and Comprehensive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mandy L. | Sr. Manager of Event Marketing & Media Relations (Toyota Center), Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I really appreciate the media relations feature of Meltwater, which I use most often. It helps me identify outlets or journalists already relevant and synchronize outreach. I can find the right person, craft media pitches, and send everything from one place. The ease of setup has been great, and the Meltwater team is hands-on and willing to guide us through the platform. They ensure we understand everything, and the community support is very helpful. It's a great open forum to ask questions or find solutions, especially if someone else has encountered the same issues. **What do you dislike about Meltwater?** I think at times when I know we have had an interview or a story that has run-in a publication, sometimes we have not been able to locate the article when I do a search for it. This has happened a few times, and I'm trying to understand why that happens. It’s important to capture all media, including stories in smaller markets, to ensure coverage is picked up no matter the market size. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for vetting influencers, showing campaign success, and identifying media outlets covering us. It helps me synchronize outreach, craft pitches, and reach out to journalists efficiently all from one platform. ### 7. Transforms Social Monitoring with Powerful Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Maxwell M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I use Meltwater for social monitoring and reporting, which gives me deep insights into how our brand is performing across social channels. I find it valuable that I can easily track topics of interest and transform that data into automated digest emails and reports to share with company leadership. I really like the Boolean search feature because it allows me to easily refine my searches, pulling data from exactly where I want for the specific time period and keywords I care about. Additionally, I use the Slack integration to get real-time social alerts, which is a great addition. **What do you dislike about Meltwater?** The UI feels a little dated in Meltwater, but that's a minor issue considering how much value it provides otherwise. **What problems is Meltwater solving and how is that benefiting you?** Meltwater provides deep insights into brand performance across social channels, tracks topics of interest, and transforms data into reports for leadership. It allows refined searches with boolean search, enabling data retrieval by specific time periods and keywords, and integrates with Slack for real-time social alerts. ### 8. Crucial Tool for PR Insights and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Brielle C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I use Meltwater daily at my PR agency to track coverage, create reports, gather insights, and do audits for my clients. Meltwater is our go-to for reporting and makes it easier for our team to collect data and insights all in one platform. I love the visual reports and charts because they allow us to provide color to our reports and presentations. My favorite aspects include Mira, the AI features which help in developing effective booleans, the visual reports and charts, the AI insights, as well as the organization and tagging abilities like saving searches and filters. These features allow me to provide strong insights and data to my clients. The organization is also very helpful to keep everything in its proper place, especially considering the changing client set and one-off projects and cross-team collaboration. The initial setup of Meltwater was very easy, and the user interface is great. **What do you dislike about Meltwater?** Being able to sort through and find the most impactful coverage can be a challenge especially for brands with a high output of media. The AI insights can be helpful but I wish they could be more detailed and reference specific articles/sources. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater daily for tracking coverage, creating reports, gathering insights, and conducting audits. It simplifies reporting and insights gathering on one platform, and the visuals enhance our presentations. The AI and organizational features help provide strong insights and efficiently track key data for clients. ### 9. A Trusted, Sophisticated Media Intelligence Platform That’s Easy to Manage **Rating:** 4.5/5.0 stars **Reviewed by:** Andre R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I've been using PR management tools since the 2000s. Meltwater has become my trusted resource for all things media. Meltwater has evolved and grown to become a sophisticated media management and intelligence platform. After overcoming some too-simplified UI hiccups a few years ago, the experience is generally easy to manage, configure and maximize. Breadth and access to reporters across beats I don't usually work with has been helpful. It's also been invaluable for reporting. The addition of AI capabilities has been helpful so far although I am still looking forward to using Klear and Mira more. **What do you dislike about Meltwater?** Some KPIs we report on require us to calibrate data we get from Meltwater. For example, Substack influencers are presented as having the reach of the whole platform vs their subscriber base. In B2B sectors where substackers are prominent, this can quickly distort numbers. LinkedIn's lockout of 3rd parties is a challenge the industry is dealing with as a whole. Otherwise, not much else to comment on. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us provide quick access to complex reporting needs. It also helps us identify media targets for aspects of our pitching that are adjacent to our primary beats, particularly useful for trendjacing. ### 10. Powerful Tools and Personalized Support for Real-Time Leadership Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Miranda A. | Leadership Coach, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** All of the tools and the monthly one on one personalized support from my Rep. It also feels great to be able to give insights and data to leadership in real time. I feel more prepared in my role, ready to better support the brand and able to personalize content to our current followers as well as attract new followers and stay on top of trends. It's also easy to use, in my first year in my role I went from learning the platform to it being the sharpest and most universally used tool in my tool box, building entire campaigns around the platform. **What do you dislike about Meltwater?** I haven't found a downside yet, when I do find things that I wish the platform had or a gap I tell our rep and she's always great about taking our feedback to heart and sharing it back to the team at Meltwater. I do wish you had the option to tag content posted through platforms organically, after the fact, I would also love to be able to execute stories and see "best times" for stories on Meltwater as well as Pinterest feedback. There are still some features, like social commerce that are only possible through the respective platforms social apps or sites. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring, personalizing social, setting benchmarks and honing in on the most quality and valuable kpis. ### 11. Streamlined Social Media Management with Meltwater **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole M. **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for social listening, social media and community management, influencer management, brand health reporting, and sentiment monitoring. It's been great to have one centralized platform to manage all these areas, which really streamlines the management tasks for me. The searches and settings across various aspects of Meltwater help me work more efficiently, especially in social media where it reduces the manual labor related to sentiment tracking, tagging, and reporting with the help of the Mira AI agent. I find everything super easy to manage as it all works together to provide the necessary insights. I value the Explore function and the social media management tools the most. The initial setup was very easy, thanks to the product support team and onboarding team, who made everything seamless. **What do you dislike about Meltwater?** Some of the settings could be easier to apply across the platform like sentiment monitoring, brand filters, etc. which would further remove the need to manually apply this everytime. **What problems is Meltwater solving and how is that benefiting you?** Meltwater centralizes my marketing tasks, streamlining management and reducing manual labor in social media. It enhances social listening, influencer management, and reporting, which boosts my efficiency. Meltwater has also given us insight to make data-driven decisions that we wouldn't have been able to do without the tool. ### 12. Meltwater Replaces Multiple Tools with Easy Dashboards and Visualizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** It's a tool that can pretty much do everything. In the past, I've had to have 3 or 4 different tools to do what Meltwater can do all at once. Mira is an incredible asset and team mate. Being able to turn explore searches into dashboards and different visualizations is very easy. **What do you dislike about Meltwater?** I do sometimes struggle how to easily get data off Meltwater and into email or word formats. A lot of the formatting or hyperlinks/citations often look very wonky. I often find that I can describe the MW data, but I struggle to easily get it in an email without having to massage the whole format. Also, it would be good to have predictions of where the news cycle is headed. I've had other tools that do that. **What problems is Meltwater solving and how is that benefiting you?** It is important to be able to identify news cycles and narratives impacting our brand and track how they are evolving over time. ### 13. Streamlined Media Monitoring with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for media monitoring and our influencer program, and it really saves time by compiling data and reports all in one place. It allows us to stay on top of our brand sentiment, voice, and benchmarking against competitors. I find the ease of use fantastic and the availability for support from the team is great. I also love the Meltwater Summit; my team always looks forward to attending it to gain insights on the latest updates and trends to improve our communications and our use of Meltwater tools and other AI tools. **What do you dislike about Meltwater?** I work on internal comms, and there are currently no known features that could help me in that realm of my work. Content support for internal comms, making sure data is completely internal and not shared to web. **What problems is Meltwater solving and how is that benefiting you?** Meltwater saves time by compiling data and reports in one place, helps us stay on top of brand sentiment, voice, and benchmark against competitors. ### 14. User-Friendly, Exceptional Support, and Time-Saving **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I mainly use Meltwater to send out media pitches and track all my earned media. We also utilize the social media monitoring platform to gauge our social listening. It is so useful in formulating my media outreach lists for all 50+ media markets, and it is such a time saver. I really love the platform because it is so user-friendly, which saves me time and makes training new hires easier. I really appreciate the customer service and have monthly calls with my customer success manager who is very helpful in helping me understand the platform to ensure I'm getting the most out of our contract. The initial setup was very easy, and the whole process was seamless. **What do you dislike about Meltwater?** There really isn't anything that I can think of off the top of my head. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to send media pitches and track earned media. It helps in formulating media outreach lists for over 50 markets, saving a lot of time. ### 15. Meltwater: Your PR Strategy's Best Companion **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Publicity Manager, Public Relations and Communications **Reviewed Date:** May 01, 2026 **What do you like best about Meltwater?** I find Meltwater really helpful, especially with the updated databases that provide great information for media relations and media pitching. Knowing who is writing where and what their beats are is extremely useful. I appreciate how I can write a pitch email and use the AI assistant to find the most appropriate journalists to send it to, and it curates a specified list based on my pitch. The media monitoring is faster than Google Alerts, which is also great. Meltwater's robust AI capabilities in their Mira Studio allow me to create wonderful media reports and track industry presence for clients. I also like the ability to search across social media platforms in real time to see what people are saying about clients and initiatives. The social intelligence and Klear, their influencer database and messaging platform, are also very valuable features. Additionally, Meltwater is a scalable and customizable platform that fits budgetary constraints. The support team is always there to help and guide on the services that best fit my needs. **What do you dislike about Meltwater?** Currently, there isn't anything I dislike about Meltwater. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me know the right journalists to pitch, with updated databases and AI support, solving the problem of targeting the right media contacts. ### 16. Streamlined Social Listening, Great Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Maddie L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really like the social listening capabilities of Meltwater, which is why we switched to it from our previous product. The platform is easy to navigate and set up for social listening, making it easy to save search queries and build out reports. I also find the ease of use quite helpful. Our representative team is great, very responsive, and fantastic with the onboarding process, which makes everything smoother. **What do you dislike about Meltwater?** I wish we can have a better way to share the credentials to login as a full team. Currently we only have two team logins. More affordable to include more team member accounts. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for influencer vetting and social listening. It saves time by streamlining everything in one place. The platform is easy to navigate, setup, and build reports, with responsive reps aiding onboarding. However, more team logins would be ideal. ### 17. Effortless PR Management with Meltwater **Rating:** 4.5/5.0 stars **Reviewed by:** Justin O. | Marketing, Public Relations and Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I really find Meltwater very easy to use and it does exactly what I expect it to without any hidden issues. It took our manual processes and made them easier, especially with its news distribution feature that allows sharing with all contacts from one creation. The newsletter feature is great for sharing mentions with executive levels in a really easy way. Starting from nothing, Meltwater proved to be something amazing that instantly improved workflows and processes. Their setup was very easy, and the team was super helpful to get it working just right for me. **What do you dislike about Meltwater?** More social mentions from other platforms would be nice, but since this isn't my main social listening tool, it's not a big issue. **What problems is Meltwater solving and how is that benefiting you?** Meltwater made our manual PR process easier and shows us our mentions. It manages PR lists, distribution, and newsletter reporting effortlessly. ### 18. Flexible and Innovative, Needs Better Dashboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Filipe Z. | Director - Insights and Analysis, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** I use Meltwater for news and social media monitoring, and I love how flexible it is, allowing me to create as many search queries as needed, whether searching for information about clients as big as global listed companies or as small as startups. Another thing I really like is the pace of innovation. Meltwater innovates at a breakneck speed and truly cares about how its customers use the tool, always looking to improve it. The AI capabilities are also increasingly useful in getting relevant answers quickly. Meltwater allows me to scan the whole news landscape and effectively see all open social media networks, which is particularly useful. I appreciate their support in helping us get going with training and implementing searches. **What do you dislike about Meltwater?** The dashboarding tools are somewhat frustrating compared to competitors. They are very rigid. I know they're working to improve them, and they have improved, but they are still too rigid. I wish the charting and dashboarding options were more like a business intelligence tool instead of being constrained by set combinations of metrics and dimensions. This primarily affects power users like myself. Additionally, access to platforms like TikTok, Facebook, and Instagram is limited, but that's common across the field, not Meltwater's fault. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets me scan the entire news landscape and see all open social media networks. Its flexibility allows unlimited searches without mention limits, and its AI capabilities provide quick relevant answers. ### 19. Effective Media Management and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Mike O. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the new PR Assistant, as it helps me speed up writing press releases and media alerts. The ease of use of Meltwater makes it great for making reports. I also appreciate the analytics feature, which assists me in explaining to my bosses why we received or didn't receive any coverage. Maintaining contact lists and knowing who is reading my releases is very helpful. **What do you dislike about Meltwater?** I didn't have any complaints yet. But maybe it could help me narrow my media contact list to be more relevant. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to track and manage press releases, maintain contact lists, and see who engages with my releases. The PR Assistant speeds up my writing, and analytics help me explain media coverage to my bosses. It's easy to use and makes reporting simple. ### 20. Centralized Platform for Easy Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Amelia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** I really like how Meltwater allows me to put together slides in various media reports and decks. This is my favorite feature because before, I had to do all this independently. Now, I can plug it into preexisting dashboards, which makes the process much smoother. Additionally, it makes sharing reports with clients more straightforward as it takes out a lot of the entry-level middleman work, enabling us to focus on the core issues. **What do you dislike about Meltwater?** I wish that the alerting system was a little bit more user friendly, just for the actual content that you see within an email when you're pinged. I wish that that was maybe a little bit more user friendly on the phone, so that for on the go, if we're trying to figure out what needs to be forwarded, opening links, that kind of thing, I wish that was a bit more seamless. **What problems is Meltwater solving and how is that benefiting you?** Meltwater centralizes tasks I used to do manually, like Google searches and alerts, into one dashboard. It helps create media reports and decks easily, saving me time on entry-level tasks and allowing me to focus on important issues for my clients. ### 21. Seamless Media Monitoring with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Meltwater?** I like Meltwater for its ease of use, making it simple for my team to navigate the platform without any hassle. I really appreciate the ability to search as many times as needed with unlimited keyword searching, which is crucial for our work. The customer service is excellent; the team was great to work with during setup and ensured we had everything we needed. Meltwater allows my team to use the platform seamlessly without worrying about sharing seats or hitting search maximums. **What do you dislike about Meltwater?** The quality of the search results sometimes picks up syndications and not the original article. When it lists 'duplications' for articles, maybe make it so the original article is visible and you click in to find the syndications. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps with media monitoring and social listening by providing news alerts, media scans, and social monitoring. It allows unlimited keyword searches without sharing seats, making it seamless for my team. ### 22. Quick Insights, UI Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Hanna W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the incorporation of Mira in Meltwater. It's really useful because it's easy to get quick insights and a good pulse check without spending a lot of time digging for reports. This is especially helpful when I need to look into something more granular that a manual dig would make difficult. **What do you dislike about Meltwater?** I find the UI/UX for volume tabs a bit difficult to navigate, as it's harder to scroll through mentions. I also think the mentions on the left side of the screen are kind of small and could be made bigger. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening, figuring out mention spikes, understanding consumer sentiment, and competitive research. Mira makes it easy when short on time or needing detailed insights with quick insights and a good pulse check. ### 23. Strategic Media Observation: Share of Voice Metrics and Aligning PR Strategy for Optimal Results **Rating:** 5.0/5.0 stars **Reviewed by:** Angela H. | SVP Global Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2024 **What do you like best about Meltwater?** The Share of Voice analytics remain a standout feature, and over time I’ve especially valued the consistency of the data and how easily insights translate into clear, executive-ready reporting. In addition, the customer support has been consistently responsive and helpful. **What do you dislike about Meltwater?** Further AI enrichment could add value, particularly predictive insights such as trend forecasting for Share of Voice over time. Being able to model likely future trajectories based on historical data would strengthen strategic planning and executive decision-making. **What problems is Meltwater solving and how is that benefiting you?** Meltwater effectively addresses several challenges such as: - Comprehensive solution for media monitoring in real time, ensuring that I stay well-informed about mentions and discussions related to HYCU. - Share of Voice analysis is instrumental in understanding HYCUs visibility relative to competitors. - Aligning PR results with the input PR strategy through in-depth analytics and reporting functionalities. ### 24. Seamless Operations with Unmatched Support **Rating:** 4.5/5.0 stars **Reviewed by:** Grace P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really appreciate the training and dedicated support offered by the Meltwater team. They're committed to helping our team, there's never a delay in response, and they assist in building out dashboards and troubleshooting challenges. Meltwater helps save our team's time by automating tasks, monitoring and reporting; it provides insights beyond just metrics and assists us in growing our influencer programs. I also find it valuable for managing crisis communications. The initial setup was seamless. **What do you dislike about Meltwater?** The only criticism I have is that the platforms are so rich in features and there are constant upgrades that it's hard to keep up! **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps save our team's time by automating tasks, monitoring, and reporting; provides insights beyond just metrics, assists in growing our influencer programs, and helps manage crisis communications. ### 25. Personalized Monitoring, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel H. | Especialista en gestión de medios y redacción, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Meltwater?** I like the options for generating reports and the new tools they are including with AI in Meltwater. Mainly, the unified dashboards are a very valuable tool. I also enjoy the searches with Mira Studio, and I appreciate that the initial setup was very easy, thanks to the support from the staff who gave the induction course. **What do you dislike about Meltwater?** The monitoring of Television and Radio, as well as print media, is very deficient; they definitely have great areas of opportunity for improvement. Although digital media monitoring works well, there are times when it does not detect certain pages and they must be added manually, which ends up being a nuisance. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to monitor negative mentions about my brand, allowing me to react quickly. I like the unified dashboards and searches with Mira Studio, as well as the reporting options and AI tools. ### 26. Granular Artist & Influencer Insights That Drive Informed Sales Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Sheridan A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I enjoy being able to have the flexibility and capability to look at in-depth topics around specific artists and influencers for our company. Being able to see really granular details regarding mention volume, sentiment, share of voice in regards to source has been really helpful in allowing us to make informed sales decisions. **What do you dislike about Meltwater?** The UI can be a little difficult at times to navigate between things like Analyze/Explore/Explore+ and all of the different capabilities within each. I'd love to have a one stop shop that I'm able to add everything that I need versus skipping around the platform a bunch just because sometimes we're answering quick one off questions. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is helping us identify audience engagement, overall conversation, etc. Social listening is super helpful for us! ### 27. Efficient Media Monitoring with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Megan S. | Communications Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Meltwater?** I like that with Meltwater, I can send emails from an approved sender, which means I can send emails on behalf of my coworkers. It's nice because we can ask our interns or people who are less busy to send emails for us. If a reporter replies, the response goes directly to the inbox of the client lead, which is really convenient. **What do you dislike about Meltwater?** I don't like that Meltwater updates so much. As soon as I learn where one feature is, they update it and it changes location. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for monitoring media coverage, helping manage our PR efforts and stay updated on trends. I like that emails can be sent from an approved sender, so interns can send them but replies go to the right person. ### 28. Empowers Media Monitoring and Seamless Story Pitching **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for Media Monitoring and Media Relations, and I love that it allows me to collect news mentions daily and see broadcast pieces without spending time searching or reaching out to networks for the clips. It's extremely easy to pitch new stories and build up my database of journalists, which is a big advantage. **What do you dislike about Meltwater?** We are a small, incredibly busy team so training all three of us on Meltwater and keeping our skills relevant was a challenge. **What problems is Meltwater solving and how is that benefiting you?** Meltwater lets me collect news mentions daily and watch broadcast pieces without searching or contacting networks. It’s easy to pitch new stories and build a journalist database. The AI search helps our busy team keep skills relevant despite challenges in training all of us. ### 29. Great Insights for Press Release Reach, Opens, and Clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Being able to provide insights to our team about the reach of certain press releases, click rates, open rates, etc. We primarily use it to send media event advisories and press releases, but have also utilized reach insights and search features when looking for coverage from a specific news outlet that was at an event we held. **What do you dislike about Meltwater?** The biggest issue we are facing right now is figuring out how to insert photos into releases and have them placed right and look right the first time, especially when trying to add more than one. **What problems is Meltwater solving and how is that benefiting you?** Being able to reach journalists and assisting us with earned media attention. We love being able to create lists specific to our needs and reach journalists in a regional/statewide capacity. ### 30. Meltwater Enhances Social Listening but Needs Better Influencer Sorting **Rating:** 3.0/5.0 stars **Reviewed by:** Olivia A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like the Mira AI tool in Meltwater that helps us consolidate the most important data and insights for clients. It's useful for finding the relevant influencers we need to meet our campaign objectives and goals while staying within the industry and creating impactful content. The initial setup was pretty easy, and the onboarding sessions helped a lot. **What do you dislike about Meltwater?** The sort aspect of the sourcing process for influencers isn’t the best. When we would sort for a particular influencer tier (like nano) it would pull in influencers from other tiers (like mid or higher) **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for sourcing and vetting influencers, finding relevant ones to meet campaign goals. The Mira AI tool helps consolidate important data and insights, aiding in impactful content creation. ### 31. The strategic business ally **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | HEAD OF SOCIAL MEDIA, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Meltwater?** The whole operation, since I logg in evertything is so intuituve. I can easily manage my searches and specify each keyword by simply adding or removing words in the explore section. I use it everyday of the week. These new tool for AI notes and results, gets better everytime. Managing a better work deliverable to my clients. Its very easy to connect my social media environment and analyze the whole conversation. And what I think gets a plus, its the Meltwater Academy wich can be accesed very easy and obtain knowledge that can bring better results. The support and attention from the managing team its very important, so here I can be calm about reaching my support team. **What do you dislike about Meltwater?** The fact that not every social media platfrom can be analyzed. **What problems is Meltwater solving and how is that benefiting you?** The reach and clrity we can bring to our clientes by letting them know that any typoe of subject can be found, analyzed and activated whenever something comes up at the digital environment. ### 32. Effortless Brand Monitoring with an Intuitive Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Susy A. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Meltwater?** I like the platform because it is easy and intuitive to use, allowing for effective tracking of my brand’s conversations. Its user-friendly interface makes it simple to monitor interactions, analyze insights, and stay up to date with how my brand is being discussed across different channels. Additionally, the personalized support is extremely valuable, as the team responds quickly and helps resolve questions efficiently. **What do you dislike about Meltwater?** I really like the platform overall; the only improvement I would suggest is the ability to directly monitor social media performance in order to track how the news we publish ourselves performs across our own social channels. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps Fedefarma solve the challenge of monitoring and understanding conversations related to our organization and the pharmaceutical sector across media and social platforms. Through social media listening, it allows us to identify trends, sentiment, and key topics in real time, while media monitoring helps us track news coverage, mentions, and the impact of our communications. This enables us to respond in a timely manner, stay informed, and make data-driven decisions to strengthen our communication strategy and reputation. ### 33. Facilitate influencer marketing and streamline campaign management **Rating:** 5.0/5.0 stars **Reviewed by:** Estefania B. | Ejecutiva de Mercadeo, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Meltwater?** This tool greatly facilitates the tasks that need to be carried out in the area of influencer marketing and marketing in general. The ability to search for profiles easily and quickly, as well as organize them into campaigns and other categories, contributes to making the work much more efficient. **What do you dislike about Meltwater?** Sometimes it is a bit complicated to generate reports, as I have had several issues. The idea of using this tool is for the processes to be more automatic and less manual, but sometimes the platform does not gather all the contents of a campaign and it is necessary to add them manually, which makes the process tedious. Also, sometimes it does not update the influencers' profiles regarding their content. Another aspect is that, when generating a report for an influencer, the tool shows 'global' metrics based on all the influencer's content, but does not offer more specific data. For example, on Instagram and TikTok, the main audience is usually from Costa Rica, but in the report, it appears as if it were from the United States. **What problems is Meltwater solving and how is that benefiting you?** What I value most is not having to perform manual searches or try to obtain campaign and video metrics manually, so the reports for both campaigns and influencers are a success. ### 34. Meltwater’s Rapid Innovation Keeps Getting Better **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** Product innovation — the tool has evolved so much year over year because the product is guided by power users. Unlike competitors who, in my experience, have been stubborn and slow to innovate, Meltwater is focusing on what matters most. Every month I see new innovations come to life, and it’s rewarding to see my recommendations taken seriously and prove valuable. **What do you dislike about Meltwater?** Like any product, there are a few areas where I still prefer what competitors offer. There’s room to grow in data visualization and in how smoothly the platform works end to end. That said, I’m confident these aspects will improve over time. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to create excellent marketing strategies, supported by strong insights. ### 35. Valuable AI Analysis and Data Extraction for Crisis Trend Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Janik R. | ORM & Social Listening Head, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Meltwater?** The data extraction and AI analysis are the most valuable parts for me. They help identify trends during a crisis and understand who the authors are, along with overall engagement trends. **What do you dislike about Meltwater?** There are some API limitations with social media platforms when it comes to extracting data from the day we enter #. We need backdated Instagram data. **What problems is Meltwater solving and how is that benefiting you?** My social listening mentions help me track what people are saying about my brand, so I can identify issues and work on them accordingly. I can also follow conversations about my brand and review insights like word clouds, demographics, authors, and more. ### 36. Nonprofit earned media has improved! **Rating:** 5.0/5.0 stars **Reviewed by:** Kris W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** For my earned media, it has help me understand what media likes to open and click through. The dashboard allows me to show my senior team how our earned media has grown. I also love the sorting features and the Mira AI tool. **What do you dislike about Meltwater?** You get what you pay for! It can be a bit pricey, but it’s so worth it. **What problems is Meltwater solving and how is that benefiting you?** It allows me to beta test the way I engage with media and track results. ### 37. Robust Monitoring and AI, But Needs Better Data Analysis Tools **Rating:** 3.5/5.0 stars **Reviewed by:** L. Anthony T. | Director, Public Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Meltwater?** There are a lot of monitoring services now offered, and as an agency with many clients to monitor for, Meltwater offers the best balance of services and price. Their monitoring is great and media database is also very good. Sure, there are gaps, but keeping up with the quick pace of media turnover can be a challenge. In addition, their use of AI integration seems to be quick for the industry, and I appreciate that they're leaning into that section and look forward to further improvements and integrations as AI continues to progress. **What do you dislike about Meltwater?** Beyond a bit of difficulty monitoring for TV and radio (trouble finding specific clips for TV and just overall difficulty of finding any radio), the service is great. The main thing that I would like to do with Meltwater that I can't seem to find a great solution for, at the moment, is a dashboard for clients/searches that I can share with my team. Yes, there's the analysis section, but that only serves me after a campaign has ended or is a snapshot (which I would have to pull every so often). There's so much data that comes from Meltwater but the hard part is analyzing that data into trends that really make an impact from a client perspective. That would be the next step for me and what's I'm missing. **What problems is Meltwater solving and how is that benefiting you?** Media monitoring and serving as a journalist database. The function where I can search about who's writing about a certain topic has been very useful. ### 38. Simplifies News Monitoring with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel S. | Senior Director, Global Sustainability, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Meltwater?** I find Meltwater incredibly valuable for several reasons. It simplifies the daunting task of sifting through hundreds of publications to find topics relevant to me, which is a significant time-saver. It stands out by finding mentions of my company that other services overlook, ensuring I miss no important updates. The ease with which I can create newsletters for my company is also a notable advantage. The user interface is easy to navigate, making my interactions with the software pleasant and hassle-free. Its flexibility and customizability allow me to tailor it to meet my specific needs effectively. I appreciate the continual updates Meltwater receives, as it has significantly improved since I started using it. The staff's dedication is evident in their customer service; they are approachable and responsive, ensuring any issues are swiftly addressed. Additionally, I find the in-browser widget very functional as it allows me to save articles efficiently for inclusion in my newsletter. Furthermore, the initial setup was very straightforward. The Meltwater team provided extensive support, guiding me and my team through the process with great patience and care. **What do you dislike about Meltwater?** Creating new searches in a more simplified way would be great. I also don't always have time for their latest features and they are a bit hard to intuit at first, but that is more about my time than them. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to simplify reviewing publications for relevant topics, monitor overlooked company mentions, and create an internal newsletter quickly and easily. ### 39. Comprehensive Media Monitoring Made Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas D. | Corporate Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** What we value most about Meltwater is its ability to give us a comprehensive, real-time view of our media presence. Their platform allows us to easily track earned media mentions, monitor key conversations through customized keyword searches and social listening, and distribute press releases directly to targeted journalists. The ability to export clear, usable data for campaign, event, and reporting purposes is a major asset for our communications work. **What do you dislike about Meltwater?** At this time, we don’t have any significant dislikes. Meltwater meets our needs well, and any minor adjustments we’ve required have been easy to manage within the platform. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us solve the challenge of staying on top of a fast-moving media landscape. By centralizing our media monitoring, social listening, and journalist outreach in one platform, we can quickly identify mentions of Advocis, track key issues, and understand the conversations shaping our industry. This supports better decision-making, more effective communications, and stronger reporting for our campaigns and events. ### 40. Meltwater: Streamlined Analytics and Content Oversight with Some Quirks **Rating:** 5.0/5.0 stars **Reviewed by:** Adelaide T. | Chief Digital Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Meltwater?** Meltwater has been an invaluable tool for me and my team. Its monitoring capabilities are top-notch, the way it displays data is clear, visually intuitive, and makes it easy to spot trends quickly. I love how I can dive into the analytics and gain actionable insights that directly inform strategy development. The reporting features are equally impressive, allowing me to generate detailed reports that support decision-making and showcase results to stakeholders. The publishing platform is another highlight. It streamlines community management in a way that makes both my life and my client’s life easier. My clients can easily review and approve content, and the platform provides detailed performance data for every post, so we can continually optimize our approach. This visibility builds trust and confidence with clients while keeping campaigns on track. Additionally, the digest report functionality is a game-changer. I can receive condensed, high-value summaries of relevant insights and trends, saving time while staying fully informed. Overall, Meltwater combines powerful monitoring, insightful analytics, and practical publishing tools in one platform. It’s helped me work smarter, make data-driven decisions, and manage content with confidence. I highly recommend it to anyone looking to elevate their media monitoring and community management efforts. **What do you dislike about Meltwater?** I’ve been using Meltwater extensively, and there’s a lot to love about the platform. The monitoring features are excellent, data is displayed clearly, making it easy to analyze trends and uncover actionable insights. Their reporting and insight tools are invaluable for strategy development, helping me make informed decisions quickly. I also really appreciate the publishing platform for community management: my clients can review and approve content easily, and the performance data for each post is detailed and helpful. The digest reports are another standout feature, giving me concise summaries that save time while keeping me informed. That said, there are a few limitations. To get a full 360° view, you often have to navigate multiple sections of the platform, which can be a bit cumbersome. The publishing platform sometimes rejects content due to sizing issues even when the files are correct. Additionally, not all social media platforms are fully tracked, meaning some data must be gathered natively. Alerts can also be inconsistent; for example, I set up one to monitor a crisis, but it ended up sending information about everything except my specific query, which required me to handle it manually. Overall, Meltwater is a powerful tool that streamlines monitoring, reporting, and content management, but it has some quirks that users should be aware of. Despite these minor drawbacks, I still find it incredibly valuable for analyzing trends, supporting strategy, and managing client content effectively. **What problems is Meltwater solving and how is that benefiting you?** Meltwater is solving several key challenges that are central to my work in digital marketing and client content management. First, it consolidates monitoring data from multiple sources, making it easier to analyze trends and track conversations about brands, campaigns, or industry topics. This helps me identify opportunities and insights quickly, allowing for more informed strategy development. Second, the platform supports content publishing and community management. By providing a space where clients can review and approve posts, and where I can track performance metrics for each piece of content, Meltwater simplifies client communication, ensures accountability, and helps optimize engagement. Finally, the digest report functionality and reporting tools save significant time while keeping me updated with relevant trends and metrics. Overall, Meltwater allows me to work more efficiently, make data-driven decisions, and deliver measurable value to my clients, even though some manual effort is still required for full coverage and alert accuracy. ### 41. Reliable Data Sourcing, Needs Export Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I like the data sourcing and in-platform capabilities and services of Meltwater. It's more expansive and reliable than competitor platforms, making it stand out for my needs. They frequently update the platform, which makes analysis and insights easier to obtain from the interface. Additionally, I appreciate Meltwater's better export ability compared to Brandwatch, which adds to its utility. **What do you dislike about Meltwater?** Sometimes they limit access to sources and I don’t like that data exports truncate things like long form articles or posts. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social intelligence reporting and reliable data sourcing, which aids in client analyses. Its expansive platform and frequent updates enhance analysis and insights, outpacing competitors. ### 42. The Ultimate Tool for Global Brand Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** ARVIND J. | SQL/PL-SQL , Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Meltwater?** Meltwater offers a powerful media intelligence platform with exceptional global news and social media tracking. Its robust analytics and customizable dashboards make brand monitoring seamless. While the comprehensive interface has a learning curve and the premium pricing fits larger budgets, its top-tier customer support ensures businesses maximize their ROI **What do you dislike about Meltwater?** Meltwater’s platform is overly expensive for smaller businesses. The interface feels clunky with a steep learning curve, and the media tracking data occasionally misses key regional sources **What problems is Meltwater solving and how is that benefiting you?** Meltwater solves media fragmentation by consolidating global news and social media tracking into one platform, helping brands monitor reputation, analyze data, and target key journalists ### 43. Powerful Tool, Yet Not Intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Sara S. **Reviewed Date:** February 04, 2026 **What do you like best about Meltwater?** I'm still getting used to Meltwater, but it feels useful for finding reporters who are writing about different topics. I value the search functions, which help in identifying reporters. The function of emailing reporters is really simple, and I like the way the emails look. It is definitely an improvement over our previous services. **What do you dislike about Meltwater?** Meltwater is not as intuitive as other services I've used. I'm still getting used to it and trying to figure out how to best find what I'm looking for. I'm also not really sure how to make the best reports. The initial setup hasn't been that easy. We've had to do a lot of work to build our search functions, and I do not find Meltwater to be intuitive, so I'm constantly having to remember how to do what I need to do. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media tracking, identifying reporters, and finding stories. It's useful in finding reporters writing about different topics. ### 44. Effortless Media Monitoring with Superb Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like how easy it is to create searches with Meltwater, making it very user-friendly for comms and non-technical users like me. The ability to create and run our own searches is a huge benefit, considering we previously had to pay another organization for this service. I also found the initial setup to be very easy thanks to the supportive onboarding team. **What do you dislike about Meltwater?** I think the UI could be improved, the labeling can be repetitive. More PR friendly UI. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media monitoring, helping measure PR coverage. It simplifies creating searches, which saves us costs on external services since we can do it in-house. ### 45. User-Friendly, Powerful Reporting with Meltwater **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I use Meltwater for media monitoring and social tasks. Meltwater helps me measure my clients' data and turn them into actionable insights, which streamlines reporting. I like its user-friendliness and appreciate its reporting capabilities and customization. Meltwater's solutions are constantly evolving, which is great, and I'm able to automate processes and create repeatable solutions. The initial setup was easy, and it was very well supported by their team. **What do you dislike about Meltwater?** Sometimes bugs impact the reports and I have to start over. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps me measure clients' data, turn them into actionable insights, and streamline reporting. I can automate processes and create solutions that I can repeat easily. ### 46. Essential for Positive Community Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I really like the data in Meltwater. It helps my social team focus on our goal of achieving positive engagement by providing insights into sentiment. I rely heavily on it to keep tabs on what is positive and neutral, and it helps us shift conversations away from negativity. Plus, the initial setup for Meltwater was easy for our team. **What do you dislike about Meltwater?** I think Meltwater could be better at listening and pulling information from video platforms. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for listening and creating solutions within our card collecting community. It helps monitor sentiment and engagement, allowing us to focus on positive interactions and reduce negativity. ### 47. Advanced Features with AI Functionality, But Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Carmen C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Meltwater?** I'm very strongly considering switching to Meltwater because of how far advanced it is, including all the AI functions. I like the potential for doing media monitoring, social listening, and reaching out to social influencers. I think having more real-time access to reporters and social influencers is a key benefit. I also find it appealing that I could reach out directly and pay social influencers directly. Additionally, I believe the initial setup would be easy as I'm already working with a sales rep. **What do you dislike about Meltwater?** It's a little pricey **What problems is Meltwater solving and how is that benefiting you?** I think Meltwater could give me more real-time access to reporters and social influencers. ### 48. Robust AI Features, Limited Customization **Rating:** 4.0/5.0 stars **Reviewed by:** jennifer t. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I love the ability to access so many data sources and cut it in different ways with Meltwater. I like the new AI functionality, which allows for quick quote pulling without having to scroll through the data. The initial setup of Meltwater was simple too. **What do you dislike about Meltwater?** The visualizations don't have enough customization, and I struggle with audience profiles only pulling from Twitter. I'm really upset about no longer being able to export Reddit data. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for social listening and AI analysis, which helps with quick quote pulling without data scrolling. It supports data insights, opportunity discovery, validation, and trend analysis. ### 49. All in one for media tracking & analytics **Rating:** 4.0/5.0 stars **Reviewed by:** James W. | Communications Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Meltwater?** Ability to search & gather articles. Also the ability to have an archive is great and analytics is top tier! **What do you dislike about Meltwater?** Not very Intuitive and hard to set up. Also, making changes and using functions beyond what is used daily is hard to get into. Also very pricy **What problems is Meltwater solving and how is that benefiting you?** Media montioring for sure, it helps to keep track of media hits and its easy to have the information in one place. ### 50. Great for Media Relations, Needs Better Excel Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Vanmorais m. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Meltwater?** I like Meltwater's media database and the data about reach. It helps me a lot in media relations across multiple countries by driving me to the most important media, contacts, and relevant data from my outreaches. It is also handy for doing our reports and managing our brand voice. **What do you dislike about Meltwater?** The integration between Excel data and Meltwater is very difficult, and I was not able to use personal contacts to be evaluated. **What problems is Meltwater solving and how is that benefiting you?** Meltwater provides valuable media data, reports, and insights into brand value. It helps with media relations across countries by connecting me to important media contacts and relevant outreach data. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+16%3A06%3A05+-0500&secure%5Bsession_id%5D=9c72ea66-2c83-4fdd-9c66-46b618dd6e42&secure%5Btoken%5D=6bd68712ce31b3752f712556ebf9c4d6d7aa65f36acc5437d266ed4ac2bc42bf&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,273 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 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