G2

Michael B.

Director

Small-Business (50 or fewer emp.)

5/13/2021

"Influencer marketing informed by solid data and insights"

4/5

What do you like best about Meltwater?

The detailed demographic and 'true follower' data on each influencer allows us to be sure that we're reaching the right audience for a campaign. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

Discovering influencers relating to a niche topic, and typically those who are not known to us already, is a challenge. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Any agency that doesn't have a tool like Klear is relying on their 'little black book' of contacts, which is really limiting. Klear gives us access to the whole influencer-verse, which means we can be confident in uncovering the right influencers for any campaign. Klear solves the issue of having to manually search social networks to try and uncover influencers to work with, which is laborious, time-consuming and inaccurate. Klear's campaign management and evaluation is easy, thorough and robust and provides a suite of analysis to measure the success and identify learnings from a campaign. Review collected by and hosted on G2.com.