It works for a business that is just getting started with email marketing. The thing they don't tell you is that their plans are based on the number of active profiles, not on the number of subscribers. An active profile is any email contact that is not suppressed, including subscribers and non-subscribers, as well as customers and non-customers. They also bill SMS and email separately. When you use the free plan, you are limited to sending a maximum of 500 emails per month. One of the options that you can do with the paid plan is to remove the Klaviyo branding in the email footer. If you want to setup multiple flows for abandoned cart, product reviews and a welcome series, you can't do this on their free plan. Review collected by and hosted on G2.com.

Free plan is very limited, the $20 a month plan is too costly for most startups that aren't emailing their list very much. Review collected by and hosted on G2.com.