G2

Trevor A.

Site Testing (CRO) Evangelist

Mid-Market (51-1000 emp.)

1/25/2019

"Best for enterprise-level email marketing"

4/5

What do you like best about Klaviyo?

The ability to A/B test automated campaigns/flows is a feature that neither Mailchimp, constant contact, or vertical response offers, and it's a huge win for businesses wanting to run automations without compromising their ability to test.

We've also seen huge success with smart flows with conditional logic based on prior user interaction, another feature not readily available in the previously mentioned platforms. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The user interface is not as clean as Mailchimp, and the WYSIWYG editor is not as clean or nice as Mailchimp's editor. I also wish it was easier to understand when campaigns were on/off. Their terminology is not very clear. Review collected by and hosted on G2.com.

Recommendations to others considering Klaviyo:

If you are looking for a simple setup to run a small store, Klaviyo probably isn't your best option. But if you are building a robust email program and wanting to run complex automations, this is the best platform I've used for that. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Increasing automated campaigns and growing residual revenue through Klaviyo has been great. We've seen increased email revenue month over month for the last 8 months by increasing automations and running promotions in Klaviyo. Review collected by and hosted on G2.com.