![Zahari D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zahari D.")
ZD

Zahari D.

Senior Paid Social Manager

Small-Business (50 or fewer emp.)

10/28/2024

"Finally a single source of truth"

4.5/5

What do you like best about Kickbite?

I wanted to have a single source of truth for the performance of our online marketing channels. The ability to see both click and view conversions has transformed how we evaluate upper-funnel channels, making it clear that platforms like Facebook and TikTok Ads are indeed effective. Additionally, having detailed insights at all campaign levels has allowed me to improve our ROAS by at least 20%, which is a significant boost. Review collected by and hosted on G2.com.

What do you dislike about Kickbite?

While I appreciate many features, there’s no way to create more custom reports tailored for quarterly or yearly analyses. This limitation makes it challenging when trying to compare key performance indicators over time in a table format. Furthermore, the attribution comparison feature could be enhanced; currently, it only shows absolute numbers without context against costs or impressions. Review collected by and hosted on G2.com.

What problems is Kickbite solving and how is that benefiting you?

The tracking and attribution capabilities have solved my need for clarity regarding channel performance—no longer do I need to prove that paid social ads work; it's evident from their ROAS metrics. By identifying seasonal trends in product sales through various campaigns, I've been able to adjust my advertising strategies effectively throughout the year. Overall, these insights streamline decision-making processes and enhance our marketing efficiency significantly. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

See what 5 reviewers think of Kickbite

4.6 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/kickbite/reviews)