I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the planner tool Google provides. Review collected by and hosted on G2.com.

Honestly, I get using the name Keyword Planner to maybe catch extra traffic from Google, but there's a really good chance I would have missed this if it weren't for someone showing it to me. Review collected by and hosted on G2.com.