![Robin J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robin J.")
RJ

Robin J.

Process Delivery & Training Analyst

Broadcast Media

Enterprise (\> 1000 emp.)

11/20/2018

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"Quick and Easy Tool to Check Out the Competition"

4/5

What do you like best about Kantar Media?

It gives me a snapshot of what competitors are doing across various mediums in one place. It also provides me with more detail if I chose to explore one particular piece or industry of media. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

The dashboard layout is a bit clunky and the templates used to push out powerpoint information is outdated. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

It is a great tool but just remember that you're dealing with estimates and averages. The data is also about 2 months behind, so something else to keep in mind. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I'm able to provide our clients with high level information on competitors. And internally I can review in more detail to see if what they are buying in the media landscape is helping them gain that competitive edge; prove some of our theories to the client and help the client achieve their goals. Review collected by and hosted on G2.com.

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 ![Kantar Media](https://play.vidyard.com/W1nW8bs8iz7wHfof9CXWmQ.jpg "Kantar Media")

Rating Updated (12/26/2019)
Current UserValidated ReviewerIncentivizedSource: G2 invite

See what 32 reviewers think of Kantar Media

7.7 out of 5 · Verified reviews from real users

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