G2

Mohamed s.

Accounting manager

Enterprise (> 1000 emp.)

7/17/2025

"Great environment to work"

5/5

What do you like best about Kantar Media?

What I like best about Kantar Media is its ability to provide comprehensive, cross-platform media insights that are both accurate and actionable. It brings together data from TV, digital, social, and print to give a 360-degree view of audience behavior and ad performance, helping brands make smarter, data-driven decisions with confidence. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

What I dislike about Kantar Media is that some of its data platforms can feel complex or outdated, especially for new users. Additionally, reporting speed and customization may sometimes lag behind more agile, digital-first competitors, making it harder to get real-time insights in fast-moving markets. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

If you're looking for reliable, cross-media audience measurement and deep advertising insights, Kantar Media is a strong choice. It’s especially valuable for large brands and agencies that need comprehensive data across TV, digital, and print. However, be prepared for a learning curve with the tools, and consider pairing their insights with real-time digital analytics for a more agile approach. Also, engage with their support team — their expertise can help you get the most out of the platform. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Kantar Media solves problems like fragmented media measurement, unclear ad effectiveness, and lack of competitor insights. It helps businesses by providing accurate audience data, measuring ad impact, tracking competitor activity, and offering cross-platform visibility. This leads to better targeting, improved ROI, and smarter decision-making. Review collected by and hosted on G2.com.