--- title: iZooto Reviews meta_title: 'iZooto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 95 reviews by the users' company size, role or industry to find out how iZooto works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 95 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # iZooto Reviews **Vendor:** iZooto **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 95 ## About iZooto iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue ## iZooto Reviews ### 1. Amazing tool for push notification !! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about iZooto?** Data segregation system is amazing for running campaign **What do you dislike about iZooto?** The dashboard needs to revamped so that I give crystal view. **What problems is iZooto solving and how is that benefiting you?** Managing push notification. Engaging with customer ### 2. Highly recommended Push notification tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya K. | Senior product executive, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about iZooto?** iZooto provides us a vast optimization as per our requirement. From making segments as per the audience insights of the domain to tracking the report of each campaign, it helps to read the subscribers & unsubscribers' data efficiently. **What do you dislike about iZooto?** Late updates: It usually updates the data of the users within 48-72 hours which can be considered as a disadvantage in a fast-paced business. We can't rely on iZooto for quick insights & the impact on our campaigns. **Recommendations to others considering iZooto:** If you are willing to have quicker responses & results for your business, think twice before opting for this tool but if you are a well-established business that is not in a hurry to achieve the targets, you should surely go for it. **What problems is iZooto solving and how is that benefiting you?** We are sending push notifications regularly with iZooto. It has helped us in gathering & engaging our audience and sorting them on the basis of their interests. In addition, the churn rate has been reduced with this tool. ### 3. onestop solutions for all ur web push needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2019 **What do you like best about iZooto?** pushing web notifications wasn't such easy b4 izooto. its kinda plug and play... and wait for magic to happen **What do you dislike about iZooto?** nothing to dislike .. has just one suggestion ..wish if they could provide multi users support to manage the izooto account. **Recommendations to others considering iZooto:** When it comes to web push notification than Izooto is our first choice both price and feature wise. Support and setup is quick. User segmentation is easy . and they also provide tons of APIs to customize push as per your requirement. They also have feature to delay (gap) between push notifications so that your website can cope with instant spike of traffic. **What problems is iZooto solving and how is that benefiting you?** We are trying to deliver real time chrome notifications to a million users using izooto . Izooto solution is scalable. ### 4. Easy to use and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Arthur P. | Music Producer , Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about iZooto?** - Seamless integration with WooCommerce - No bugs - Ease of use - Friendly Interface I was happy to use the service for 2 years. With Izooto, we improved our audience engagement thanks to targeted Notifications. The Segmentation features were also really nice and useful. We had some technical issues with Izotoo but support is great and helps us with any bugs. **What do you dislike about iZooto?** We had some issues with communicating to some employees with Izooto despite great support overall. From a technical point of view, the script did slow our website a little (JS) and there is unfortunately no free plan anymore. **Recommendations to others considering iZooto:** Choose the right plan **What problems is iZooto solving and how is that benefiting you?** We were using iZooto to reduce our dependence on big marketing actors such as Google Ads and Facebook Ads. It was also an interesting way to not only send mail to our base. ### 5. Solid service, easy to use and with great options **Rating:** 5.0/5.0 stars **Reviewed by:** Ismail A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about iZooto?** iZooto is a great way to get traffic, and reach our readers. Being able to push breaking news and headlines to targeted audience based on location, interests, etc... It's also simple to use with an intuitive interface that even our editorial teams can start using with little re-training. **What do you dislike about iZooto?** There is no support for mobile apps unlike some its competitors, otherwise a great service for web push notifications **Recommendations to others considering iZooto:** iZooto leave up to its core feature as re-targeting and engagement solution that leverages web push notifications for publishers to drive traffic and conversions. **What problems is iZooto solving and how is that benefiting you?** Publishing breaking news and headlines to targeted audiences and reduce our dependency on paid marketing ### 6. One of our most trusted strategic partners, especially in these unprecedented times **Rating:** 5.0/5.0 stars **Reviewed by:** Jayvee F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about iZooto?** The fact that it provides a very valuable distribution channel for our content but at the same time we also make money from the service. **What do you dislike about iZooto?** Some of the ads are not as tasteful such as the "dating ads" but we have worked with their team to have some of these ads removed. **What problems is iZooto solving and how is that benefiting you?** We were looking for more ways to reach our readers outside of organic search and social media. We see the value in the opt-in subscription model and have been gaining positive growth especially when we need to target specific types of content. ### 7. A really reliable and flexible push service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about iZooto?** We use it since a year without issues. The support is very responsive, the installation easy, there are lot of options to quickly create pushes. You can customize them in many aspects. **What do you dislike about iZooto?** I don't have any problem at the moment in using iZooto **What problems is iZooto solving and how is that benefiting you?** Reach audience without coding effort and we like very much the scheduling and the recurring push option. ### 8. Easy to use (User friendly) **Rating:** 4.0/5.0 stars **Reviewed by:** Siddhartha B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about iZooto?** - Simple to use tool - Good customer support **What do you dislike about iZooto?** Wish there were more templates for Web notifications (different colors etc) **What problems is iZooto solving and how is that benefiting you?** We are trying to reach our audience through web notifications. For one of the brands, we have seen that people are engaging a lot with the one time and triggered web notifications (playbooks) ### 9. A source of audience insights and revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about iZooto?** I like how easy it is to set up a campaign. **What do you dislike about iZooto?** I can't see a general overview of all our domains. **What problems is iZooto solving and how is that benefiting you?** iZooto helps us drive traffic to specific articles that need more page views. We're also able to segment our audiences in different ways (i.e., when they subscribed, based on sections, etc.), giving us more insights into them. ### 10. iZooto is the best marketing platform to makes more traffic, more clicks and more revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2020 **What do you like best about iZooto?** iZooto help us a lot to improve audience engagement with targeted notifications. When we pushed notifications iZooto makes more clicks, traffic and revenue **What do you dislike about iZooto?** Actually, I love iZooto so much, it helps us a lot to makes more traffic to our websites but I just want them allow more notification to push per day now we can push just 10 notifications per day that it's not enough sometimes, 15 or 20 notifications per day is a very good for us **What problems is iZooto solving and how is that benefiting you?** The benefits are more traffic, more click and more revenue, support team is very good team, they always help us all the time when we need ## iZooto Discussions - [Does iZooto have a different offering for publishers? If yes, what is it?](https://www.g2.com/discussions/izooto-for-publishers) - 1 comment, 1 upvote - [What exactly do we need to do to integrate web push notifications on our website?](https://www.g2.com/discussions/integration-70a25871-a43a-4bb9-9588-2ed319b26e68) - 1 comment, 1 upvote - [How can you retarget and recover users abandoning cart?](https://www.g2.com/discussions/retargeting) - 1 comment, 1 upvote - [A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?](https://www.g2.com/discussions/compatibility-505d4ed2-3ffc-4d2f-8c36-66b800df380a) - 1 comment, 1 upvote - [Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?](https://www.g2.com/discussions/customer-support-and-account-management) - 1 comment, 1 upvote - [View iZooto pricing details and edition comparison](https://www.g2.com/products/izooto/reviews/izooto-review-4150494?section=pricing&secure%5Bexpires_at%5D=2026-07-19+03%3A52%3A58+-0500&secure%5Bsession_id%5D=c021ae64-5ee0-4b59-ad57-29c8485c611b&secure%5Btoken%5D=06759da0b96037490fa0e2a09f2bafdeef5f2c93dce14acc72824b19ed4d64b6&format=llm_user) ## iZooto Features **Visitor Behavior** - Monitoring - Targeting **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Personalization** - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - Personalization - Rich Notifications - Integrations **Multichannel** - Web - Mobile **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top iZooto Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,395 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,195 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)