The idea of focusing on the complex sales process and making it simpler for sales guys to handle vs traditional CRM systems (focusing on value for management not for sales). The idea behind it is that sales people will use it more often as it is easy to use and it brings specific value for them in terms of understanding where they are in the sales process, what they know and what they don't know, hot to plan next steps in order to forecast deals the right way. Review collected by and hosted on G2.com.

some differences in functionality and UX between web and mobile app - but those were addressed over the time :-) Review collected by and hosted on G2.com.