Intentwise Reviews & Product Details

Intentwise gives us clarity and control over Amazon PPC at scale. The data is reliable, the reporting is strong, and it allows us to go much deeper than Seller Central without overcomplicating things. We especially value the way it supports structured optimisation and decision-making across multiple accounts. It’s built with agencies and serious brands in mind, not just sellers running ads casually. Review collected by and hosted on G2.com.

There’s a learning curve at the start, particularly for teams that are new to advanced PPC tooling. Some features take time to unlock their full value, but once you understand the platform properly, it more than pays off. Review collected by and hosted on G2.com.

It pulls together ads and performance data in a way that’s actually usable day-to-day. For us at Neulabs (managing multiple Amazon brands), it makes it much easier to understand what’s happening quickly and then drill down to the campaign/ASIN/search term level when something looks off. Reporting is also far quicker than doing everything via exports, and it helps keep stakeholders aligned on the same numbers. Review collected by and hosted on G2.com.

There’s a bit of a learning curve at the start. There’s a lot you can do, so it takes time to get fully comfortable and set up your preferred views. A couple of things can feel slightly “buried” in the navigation until you know where to look, and occasionally you’ll see minor delays depending on how fresh you need the data. Review collected by and hosted on G2.com.

Excellent - best in class. Really well designed interface and functionality - that is everything you need for Amazon PPC management is well covered - including the newest most advanced features , but there is a easy of use in the UI that I really appreciate versus orther platforms. On the more advanced sice, how Intentwise handles day-parting and custom audiences bid modfiers, to name just two functionalities, is great so that these become part of your everyday Amazon account management very quickly and easily. Its Amazon focus takes away some layers of complication that is introduced on omni-channel platforms. Amazon is is complex enough these days as new features are added, so I appreciate an Amazon-focus. Finally, the onboarding and customer support has been excellent. Review collected by and hosted on G2.com.

Not much. May be that that you can get charged for bolt-on feaures that arew attractive so costs can mount. That said the base line starting cost is competitive benchmarked on two other platforms I have used. Review collected by and hosted on G2.com.

I appreciate the simplicity of the user interface and how easy it is to use. There is also a wide range of features available, including access to AMC. Most importantly, the customer service is outstanding, with great attention given to clients. Review collected by and hosted on G2.com.

The platform is primarily focused on Amazon and Walmart, which means it does not support integration with many other e-commerce marketplaces. Additionally, some rule features are not consistently available across all supported marketplaces. Review collected by and hosted on G2.com.

Over our time working together, Intentwise has consistently exceeded my expectations, proving to be an indispensable partner for our agency.

Their team has been instrumental in creating insightful dashboards that have significantly enhanced our analytical capabilities. They have also flawlessly connected our database to critical e-commerce APIs, including Amazon and Walmart, which has been key to centralizing our data pipelines. Beyond their technical proficiency, the Intentwise team's operational support is exceptional. They have ensured the seamless onboarding of new client accounts and have been incredibly effective at troubleshooting and resolving technical issues along the way.

The responsiveness of the Intentwise team is truly unparalleled. I can reliably expect a reply to my emails within 24 hours, and often much sooner. This level of communication and dedication is a testament to their commitment to client service.

I highly recommend Intentwise to any organization seeking to elevate its e-commerce business intelligence. They are a professional, reliable, and highly effective partner. Review collected by and hosted on G2.com.

I do not have much critical feedback for the Intentwise Team Review collected by and hosted on G2.com.

Intentwise provides an incredibly powerful yet intuitive platform for managing and optimizing Amazon advertising. The real-time visibility into performance data, combined with automated insights, allows our team to make confident, data-driven decisions faster. Their reporting dashboards are clean, customizable, and save us countless hours every week. Review collected by and hosted on G2.com.

There’s very little to dislike, but if I had to pinpoint an area for improvement, it would be around feature transparency and onboarding for new capabilities.

That said, the Intentwise team has always been quick to clarify and resolve any issues — their responsiveness and willingness to make things right are a big reason we continue to trust them as a partner. Review collected by and hosted on G2.com.

I really like how Intentwise allows us to store and organize advertising data, which makes benchmarking and planning so much easier - especially with the amount new product launches we manage each year. I also appreciate its seamless connection to Amazon Marketing Cloud (AMC), which lets us port custom audiences directly into our advertising accounts. This integration helps us target and bid-boost more precisely. Plus, the Intentwise team made the initial setup super easy and were very supportive in helping us integrate fully within the platform. Not only for utilizing all of their many features but also truly explaining each tool so we can get a proper understanding as well. Their support team is consistently responsive and knowledgeable, which makes very complex processes easier to handle too. Review collected by and hosted on G2.com.

It could be easier to comprehend the navigation of the AdTech tool. I hope they can make custom data queries more accessible to non-SQL transcribers and help us track product seasonality on a deeper data insight level. Also, I want more robust advertising tool functionality, especially around budget pacing. Review collected by and hosted on G2.com.

I find the Recommendations section very useful. Sometimes I may miss new potential keywords while reviewing search terms manually, but Intentwise helps surface additional opportunities through its recommendations.

The Negative Keywords tool is also helpful, as it allows me to quickly identify and negate irrelevant search terms at scale.

The Hourly Metrics and Dayparting features are especially valuable. They help me understand which days and times campaigns perform best and allow me to make data-driven bid and budget adjustments using dayparting. Review collected by and hosted on G2.com.

Sometimes I found out that some adjusments are weird (like bids and placement optimization) Review collected by and hosted on G2.com.

There is a vast amount of tools, from ads management to Analytics and Explore (Amazon Marketing Cloud). Most of these tools work rather seamlessly with each other. It's an essential daily tool for our Amazon Agency!

Many of the tools are easy to use and implement, and those that require a higher amount of education, they provide that.

On the topic of support, one of the biggest highlights has been how great their support is. One of the biggest issues I've had with other software is support. With Intentwise, you open up the chat, and a human usually answers within 30 minutes. Support has been incredible.

Overall super happy with Intentwise. Review collected by and hosted on G2.com.

Billing can be a little confusing if you are mixing and matching services. Review collected by and hosted on G2.com.

Intentwise is a really powerful Analytics and Optimization tool. I love how granular we can get within their platform, and thus how deep we can go in terms of analysis and strategy.

Bulk Optimizations can easilyand quickly be made on a granular level, saving a lot of time.

The team is also quite reactive and always ready to help.

The tool is quite intuitive and easy to use, and gets regular updates.

Intentwise also offers optimization recommendations, and the opportunity to setup really specific automation rules for further account management. Review collected by and hosted on G2.com.

Intentwise is still lagging behind in terms of AI, especially in terms of AMC queries creation.

As powerful as it is, the 'Labels' feature is still not perfect and can't be used as granularly as we'd like it to.

For some of the features, like the 'N-Grams' analysis and the 'Amazon Marketing Stream' data, the available timeframes are too short to allow for a deep analysis and optimization. Review collected by and hosted on G2.com.