
What I like best is the bulk deduplication, cleaning up hundreds of duplicate contacts and companies in HubSpot at once instead of merging them one by one.
I also like the Formatting standardization feature for fixing inconsistent data like phones numbers, addresses, etc.
The preview step before changes push back to HubSpot helps me know that I'm on the right track without committing major changes to the database without a safety net.
The HubSpot integration itself works great, like a natural extension of the CRM rather than a bolted-on tool. Review collected by and hosted on G2.com.
The biggest downside for me has been the learning curve. Once you get the hang of it, the powerful features are awesome, but it's not immediately intuitive to use. Review collected by and hosted on G2.com.