G2

Verified User in Retail

Mid-Market (51-1000 emp.)

8/13/2026

"Pain-Free Onboarding, Intuitive Analytics, and Outstanding Support with Insightech"

5/5

What do you like best about Insightech?

Implementation and onboarding was pain-free and the team supported us through the entire process. Training was indepth and the Insightech team really took the time to ensure the team was comfortable and confident in using the platform.

As a lean eCommerce team without a dedicated digital analyst, we've been able to build behavioural analytics into our day-to-day workflow, knowing we also have an experienced team to call on for strategic guidance and additional support when needed. The user interface is easy to use and intuitive, and the platform has helped us uncover bugs, customer friction and conversion opportunities that have led to meaningful improvements to the online experience and measurable commercial outcomes.

We have direct access to the people building the product, our feedback is genuinely listened to, and the platform continues to evolve based on real customer needs, such as the introduction of their AI, Izzie. The ongoing relationship and support have been every bit as valuable as the technology itself. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

There are opportunities for the documentation to be improved, however because the team are so accessible and always happy to step us through things, this hasn't had a big impact on our experience. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Insightech helps us understand what customers are actually doing on our website and, more importantly, where the experience is breaking down.

It gives us visibility beyond standard analytics by showing how users interact with pages, where they encounter friction, what errors they experience and where they abandon their journey. This makes it much easier to identify conversion issues that may not be obvious in GA4 or our eCommerce platform alone.

The biggest benefit is that it helps us move from knowing what is happening to understanding why. Instead of relying on assumptions when conversion drops or a page underperforms, we can use real customer behaviour to diagnose the problem, prioritise fixes and validate whether changes have improved the experience.

For an eCommerce team, this means faster troubleshooting, better prioritisation of UX and development work, and more confidence that we are focusing on the issues that have the greatest impact on customers and conversion. Review collected by and hosted on G2.com.