Most user-friendly UI among all the repricers I’ve used. It’s incredibly easy to sort my entire inventory with a single click by age of inventory, number of units in stock, sell price, or cost price.

The AI integration saves a lot of time. With the Smart Max feature, I don’t have to set maximum prices individually for every ASIN—it handles that automatically, maximizing ROI and helping prevent delisting due to high-pricing errors.

Customer support is responsive and helpful.

With Inventory Lab integration, costs are synced seamlessly without any action required.

I’ve used other well-known repricers as well, and I can confidently say that with Informed I often make sales above the BuyBox price, which leads to better profitability and ROI. It also performs great with suppressed listings.. Also performs great with supressed listings unlike other repricers i have used Review collected by and hosted on G2.com.

They have not launched a mobile app yet, which i feel they should and will be extremely helpful for sellers on the go. Review collected by and hosted on G2.com.