G2

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/20/2021

"Business data and demand generation - InfoAnalytica"

5/5

Describe the project or task infoAnalytica, Inc. helped with:

The provider helped with multiple projects including database development, data validation and append, and content syndication. Review collected by and hosted on G2.com.

What do you like best about infoAnalytica, Inc.?

InfoAnalytica consistently delivers programs that drive high-value demand generation. Their demand generation programs delivered 12X ROI (ratio of pipeline to program spend) – for this reason they have been a leading vendor where we have increased investment spend. InfoAnalytica has consistently delivered high quality data. More importantly they have had a strong client success team that has been a close collaborator with our internal demand and field marketing teams. Review collected by and hosted on G2.com.

What do you dislike about infoAnalytica, Inc.?

There is nothing really that we have disliked. What has made them much more effective is the introduction of their North America-based client success team. Review collected by and hosted on G2.com.

Recommendations to others considering infoAnalytica, Inc.:

It would be useful to conduct a small pilot to understand value and validate the quality of their service offerings. Review collected by and hosted on G2.com.

What problems is infoAnalytica, Inc. solving and how is that benefiting you?

We were addressing two specific problems - first was the challenge of building and maintaining an accurate prospect database. The second problem was to find high quality leads for our sales development team. Review collected by and hosted on G2.com.