I appreciate Influencity for removing a lot of manual extraction of data, which saves me time and provides more insight. I particularly like the depth of the insight, such as brand affinity and audience affinity, which helps with positioning, pitching, and understanding where a creator's affinity may differ from their audience. This information is valuable for advising on strategies. Also, the initial setup of Influencity was easy. Review collected by and hosted on G2.com.
The posts section tends to pull posts that are quite old, and it would be good if you could filter it to the last 30 days, for example. Similarly, there's quite a big difference in some of the demographic data via the platform versus the social platforms themselves. I understand that it reads a number of different signals, but it makes creators question how reliable the data is. It could be good if you could authenticate profiles in, so you have visibility of 1) the data from the socials themselves AND 2) how the platform is reading signals to help inform strategy. Review collected by and hosted on G2.com.
Thank you for taking the time to share such a thoughtful review! 🩷
We're delighted to hear that Influencity has helped streamline your workflow by reducing manual tasks and giving you access to deeper insights. It's especially rewarding to know that features like Brand Affinity and Audience Affinity are supporting your creator evaluation, campaign planning, and strategic recommendations. We also appreciate your comments about the onboarding experience! Our team is always ready to help.
We also value your constructive feedback regarding the Posts section! Suggestions like adding more flexible date filters and expanding authenticated data integrations are incredibly helpful, and we'll be sure to share them with our Product team as we continue improving the platform.
Thanks again for your trust and for being part of the Influencity!