# Impel Reviews **Vendor:** Impel **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 3.8/5.0 **Total Reviews:** 16 ## About Impel Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai. ## Impel Reviews ### 1. Great Idea, Poor Implementation & Follow-Through **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Impel?** The idea of the technology is nice. That is it. Their implementation is more than faulty. **What do you dislike about Impel?** I’m a director at a multi-location auto group in the Midwest. Based on our experience, I do not recommend Impel.ai. Sales engagement: Their AI does respond to leads, but the downstream execution breaks down—sales notifications, internal handoffs, and consistency were persistent issues. For example, leads triggered incorrect team alerts due to default messaging logic that was never properly fixed. Billing and accountability: After their rep acknowledged “Failure to Launch” on certain services, billing took over five months to address it. We have not paid for five months, and there has been no urgency to resolve the situation. Support and leadership: After six months of ongoing issues, a VP joined a call and stated the tech “sounds like it’s working—you’re expecting perfection.” I emphasized we just needed follow-through. He offered no solutions, was unprepared, and simply reiterated they would not void our contract. Results: We sell 300+ vehicles per month with or without Impel and have seen no sales lift. Their “engagement rate” counts a single reply as success, which they reported as 25–30%. We have never had a monthly performance review despite repeated issues. Stability and consistency: We experienced rep changes, inconsistent communication, and internal teams that admitted shortcomings but did not resolve them, over a 5 month time frame (we've been a customer for 7) Bottom line: The company appears to be moving too fast and has lost control of execution. After months of unresolved problems, no meaningful improvement, and no measurable impact on sales, I recommend choosing another provider or hiring a better team. We are, as soon as this contract is up. **What problems is Impel solving and how is that benefiting you?** Nothing, integrations they claim will work, then will fail ### 2. Onboarding Delays and Support Confidence Issues **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Impel?** The "out of the box" service/fixed operations campaigns are the reason we decided to sign with Impel **What do you dislike about Impel?** The onboarding of this product was awful. It took weeks longer than expected and at the end of the day some products were never launched because we were not confident in their ability to support us. **What problems is Impel solving and how is that benefiting you?** Customer outreach for service and customer loyalty was lacking and Impel would help automate that. ### 3. Unreliable Product **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Impel?** The automatic response is good for clients that submit leads overnight or after hours. **What do you dislike about Impel?** The product is overpriced and does not deliver a Return on Investment for the company. I am locked into a 12 month contract with them which I would exit immediately if I was able. If you sign with them, do not agree to a 12 month contract. The responses to specific clients are not intelligent and often aggravate them. They often make no sense to the client and the Internet Manager or Salesman involved with the client. This leads to unnecessary tension created with our customers attached to a large price tag. The Impel staff has taken feedback on these conversations for months but has not taken any action to make their product better for us. This lack of support attached to their product has only created further distraction amongst our staff. This product is not appreciated (nor should it be) by our staff or myself. I have learned a valuable lesson. AI is not a solution in a customer service business. **What problems is Impel solving and how is that benefiting you?** The biggest issue solved is automatic responses to our clients after hours. ### 4. Impel increased the quality of my work while freeing up time to for my other responsibilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Wayne L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Impel?** The convenience and ease of use. Honestly, enter some data, and begin the process. The App is menu-driven and easy to navigate. Uploads are a simple "button-push". **What do you dislike about Impel?** Indoor photos, especially spins, can be underexposed. **What problems is Impel solving and how is that benefiting you?** Impel creates time. Website maintenance is a collateral duty that absorbed most of my time. I formerly spent hours editing photos before uploading them to the website. Now, Impel does all that for me, allowing me to concentrate on my primary responsibilities. ### 5. SpinCar at an independent dealership **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey P. | Automotive Sales and Finance Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Impel?** Extremely easy to use. The software makes it almost foolproof to complete photographs for the vehicles on the lot. It is also fantastic that all you have to do is hit the upload button, and the rest is completely automated. **What do you dislike about Impel?** Occasionally the camera for the inside of the vehicle shots has to be reset along with the application. Overall this is not anything terrible, but it can be frustrating when you have reset multiple times with multiple vehicles to photograph. **Recommendations to others considering Impel:** If you plan on using SpinCar I highly recommend using a device that you do not have to use for personal use. Using an older device that you do not have to remove from the camera mount makes it very easy. **What problems is Impel solving and how is that benefiting you?** We are using SpinCar to take photos of the vehicles we are selling on our lot. The quality and style that SpinCar gives in not what one usually sees coming from an independent pre-owned car dealership. This puts us in a category all our own in our local market. ### 6. Great innovative product, but could be done better. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Impel?** The ability to shoot 3D interiors and interactive exterior spins. **What do you dislike about Impel?** There are a lot of kinks to be worked out, and our photographers really prefer to use their professional cameras over an iPhone. **What problems is Impel solving and how is that benefiting you?** More interactive and engaging shots of our vehicles. ### 7. Pulsar is great software that allows you to maintain contact with your customers **Rating:** 5.0/5.0 stars **Reviewed by:** amanda w. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2021 **What do you like best about Impel?** i really like the way pulsar works. i like that you can set up some procedures and functions and the software will answer the customers questions or direct them to a team member or a location on our website immediately. the software maintains contact with our customers and allows us to diligently follow up with them. **What do you dislike about Impel?** We were missing a couple of features in the beginning, for instance, if we marked the customer lost in our CRM, the software did not pick up on that, but that is fixed now. **What problems is Impel solving and how is that benefiting you?** Pulsar allows us to maintain contact with our customers, regardless if the customer is responding or not. The software helps us ensure customers don't fall thru the cracks. People would tend to stop contacting the customer because the customer did not respond. The software continues long after people would give up. ### 8. SpinCar Review **Rating:** 4.5/5.0 stars **Reviewed by:** Shane G. | Digital Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2020 ### 9. Quality service. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew H. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Impel?** Prompt and personalized customer care at every interaction. The product offers a great light-touch approach prior to our sales folks engaging and working with clients. Performance reps are friendly and helpful in gettings things lined up between the businesses. **What do you dislike about Impel?** Backend customization is still in development. Time zone difference can be a bit of a hindrance but they are overwhelmingly available during our business hours for meetings. **What problems is Impel solving and how is that benefiting you?** We are able to contact our customers and engage at a much higher rate than before. Plenty of customers would fall through the cracks before but now we are able to retain contact at a much higher rate. We are now able to work with a larger lead load without shedding clients. ### 10. pulsar **Rating:** 5.0/5.0 stars **Reviewed by:** debbie m. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Impel?** First and foremost, the most significant achievement ever since we integrated Pulsar AI is that we never miss a lead without trying to get the most out of it, and we have 100% of follow-ups. But more importantly, I would emphasize the quality of engaged leads and appointments set by our AI assistant and the fact that when the number of leads grows Pulsar can handle all of it. **What do you dislike about Impel?** at times we have trouble receiving emails from human alerts **What problems is Impel solving and how is that benefiting you?** we are engaged with our customers ### 11. Problems Solved **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. | President & COO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Impel?** We had constant problems with consistency and quality. SpinCar solved both. In the digital age, customers visit countless websites vs. dealerships. SpinCar allows our customers to shop more thoroughly from home. We utilize their retargeting capabilities as well. The support team is hyper responsive and follows up on issues. Best bang for your buck in the automotive picture world. **What do you dislike about Impel?** No real issues. I wish when you turned on a new feature within SpinCar that is retroactively applied to our entire inventory. **Recommendations to others considering Impel:** By far the best product for the money. **What problems is Impel solving and how is that benefiting you?** Poor and inconsistent pictures. Our pictures are high quality and allow our customers to see more of the vehicle without coming to our stores. ### 12. Best Photography & Retargetting System! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison F. | Marketing and IT Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about Impel?** The amount of time the dealership can save taking photos with the system is astonishing! The retargetting is so in depth that it is VIN specific and can even focus in on what features the consumer was most interested in and use that data to entice them to revisit the site. The retargetting alone has accounted for 1/3 of my VDP views on my new & used inventory! **What do you dislike about Impel?** The only issues I have had in the past have been resolved by the support department efficiently! When the app needs fixing or ads need changed, they will work tirelessly to get it done the way I want. **Recommendations to others considering Impel:** Just the time you can save on photographing your inventory is worth the cost. The amount of traffic you will bring in with the retargetting also makes it well worth the budget allocation! **What problems is Impel solving and how is that benefiting you?** Spincar has made my customer's shopping experience a truly unique one. The detailed hot spots as well as the 360 view both inside and out, give a realistic look at the vehicle and has helped a lot with getting customers onto the lot . The retargetting system is above all else I've used previously. The amount of data Spincar can collect from my customers to then use to bring them back to the VDP via multiple channels is amazing. My web traffic, VDP views and sales are up thanks to Spincar! ### 13. My company used spincar for the launch of a new vehicle campaign. **Rating:** 3.5/5.0 stars **Reviewed by:** Danielle S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Impel?** The built in user experience analytics were very insightful and allowed us to optimize the initiative into a successful one. **What do you dislike about Impel?** The features were a bit limiting, but worked well. **Recommendations to others considering Impel:** Customize your campaign and utilize all of the available modifications that they have to offer. **What problems is Impel solving and how is that benefiting you?** Spincar provides a solution for a lack of rich media assets that shoppers are most engaged with. We realized how modular these new assets truely were once we had them available to us. ### 14. Good, easy to use and show customers vehicle. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Impel?** I like the 360 degree view of the vehicle. **What do you dislike about Impel?** On used cars/trucks, it shows every spot/stain. While this may be good for consumers, it is not the best for sellers. **Recommendations to others considering Impel:** It is good for new vehicles. I wouldn't be as inclined to use it as much for used. **What problems is Impel solving and how is that benefiting you?** Getting the correct and accurate view of the vehicle to the customers. ### 15. Nice product, disappointed in sales rep **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Impel?** I like the idea and concept of the product. Takes images of the vehicles and turns into a 360 model view. Great idea to leverage pictures into a better experience. **What do you dislike about Impel?** The cons I have came from the sales process. I met the SpinCar guys at a Digital Dealer conference, did the demo with them, and then never heard back. Had several dealerships interested, but could never get a hold of the guy I spoke to at the show. **What problems is Impel solving and how is that benefiting you?** Giving customers a better experience when viewing inventory online. Customers engage with the website and convert more. ### 16. Spincar **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Impel?** It shows the 360 degree inside of the vehicle **What do you dislike about Impel?** It shows every spot and or stain on the Used vehicles **Recommendations to others considering Impel:** Good for New vehicles , I would use caution on Used. **What problems is Impel solving and how is that benefiting you?** Getting the customer better pictures of the vehicle so they can determine if they want to purchase ## Impel Discussions - [What is Impel used for?](https://www.g2.com/discussions/what-is-impel-used-for) - [View Impel pricing details and edition comparison](https://www.g2.com/products/impel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+06%3A38%3A48+-0500&secure%5Bsession_id%5D=12b0452c-924e-4bf8-b08b-7408ad4b20a6&secure%5Btoken%5D=5e177957119b0d016788b0b7d2ad9ddd59ac68239e7d3703b02d8d73500dcb38&format=llm_user) ## Impel Integrations - [CDK](https://www.g2.com/products/cdk/reviews) ## Impel Features **Platform Basics** - Reporting - Interoperability - Performance **Platform Data** - Dashboard **Platform Additional Functionality** - Cloud - Mobility **Platform Content** - Automation **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Impel Alternatives - [Podium](https://www.g2.com/products/podium/reviews) - 4.6/5.0 (2,012 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) - 4.9/5.0 (280 reviews) - [Matador](https://www.g2.com/products/matador/reviews) - 4.8/5.0 (41 reviews)