G2

Verified User in Media Production

Small-Business (50 or fewer emp.)

3/10/2026

"The Best Automation Tool for a Solo Publisher Managing Multiple Platforms"

4.5/5

What do you like best about IFTTT?

What I appreciate most about IFTTT is how effortlessly it connects apps and services that otherwise wouldn't communicate with each other. As the founder of ScribaVerse, a digital publishing platform, I manage multiple tools simultaneously — Google Drive, Instagram, Mailchimp, RSS feeds, Telegram, and Notion — and IFTTT acts as the connective tissue between all of them. For example, I use it to automatically post new book listings from our platform's RSS feed to our social media channels, send Telegram notifications to our team when a new author submission arrives, and back up form responses to Google Sheets. The Pro plan's multi-step applets and filtering capabilities have been particularly valuable. Setting everything up is intuitive even without coding knowledge, and the library of pre-built applets saved me hours of initial configuration time. Review collected by and hosted on G2.com.

What do you dislike about IFTTT?

There are a few limitations worth mentioning. The free plan has become quite restrictive over time — you can only run a limited number of applets, which pushes most serious users toward a paid subscription. Occasionally, applets can have a noticeable delay in triggering (sometimes several minutes), which makes IFTTT less suitable for time-sensitive automations. The advanced filtering and query features, while powerful, have a bit of a learning curve for users who aren't familiar with JavaScript. Also, some third-party integrations feel a bit outdated or are no longer actively maintained, which can lead to occasional sync errors that require manual reconnection. Review collected by and hosted on G2.com.

What problems is IFTTT solving and how is that benefiting you?

Running ScribaVerse as a solo entrepreneur means I wear many hats simultaneously — editor, marketer, customer support, and administrator. Before using IFTTT, I was manually copying data between tools, posting updates across multiple social media channels one by one, and missing important notifications. IFTTT solved this by automating the entire chain: when a new book page goes live on our platform, an applet automatically shares it on Instagram and sends a notification to our internal Telegram group. Another applet monitors RSS feeds from industry news sources and saves relevant articles to a Notion database for weekly editorial review. I've estimated saving roughly 3 to 4 hours per week in manual, repetitive tasks, allowing me to focus on acquisitions and editorial work — which is where I actually create value for the platform. Review collected by and hosted on G2.com.