Zach W.
ZW
Co-Founder
Computer Software
Small-Business (50 or fewer emp.)
"Hands Down The Best Website Visitor Identification Tool On The Market (By A Longshot)"
5/5
What do you like best about Identity Matrix?

Compared to tools like rB2B and others, IM blows them all out of the water. We ran several A/B tests with other tools and the amount of traffic IM was able to identify vs any of the others was not even close. Seriously not even close. The best part though is that IM puts a focus on revealing the mobile phone numbers of website visitors within the platform so we don't even need to rely on another data enrichment provider. Review collected by and hosted on G2.com.

What do you dislike about Identity Matrix?

It's a newer tool and we knew that going in so have had to deal with a few bugs, but the accuracy of the data and the amount of website traffic able to be identified tremendously outweighs this downside. Plus any bugs have been fixed within days so. Review collected by and hosted on G2.com.

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