G2

Kostiantyn P.

Director Strategy and Transformation

Enterprise (> 1000 emp.)

3/31/2021

"IDC review"

4/5

What do you like best about IDC?

Comprehensive data - especially quarterly trackers (e.g. quarterly mobile and wearable trackers that I use), great/accurate forecast by segment and channel, high granularity

Provides worldwide and regional trackers

Interactive interface

Broad competitor and industry coverage

Covers new tech such as AR/VR

Supply chain tracking (complements POS data) Review collected by and hosted on G2.com.

What do you dislike about IDC?

Need to have deeper segmentation within b2b and ability to do cross-segments (e.g. by channel within the segment)

Want to have more categories covered, such as home entertainment, home appliances

Need better integration with other 3rd party platforms

Hard to reconcile with insights from other sources (eg strategy analytics)

Units reported when shipped but not sold

sometimes hysterical data get updated causing inconsistency

High costs Review collected by and hosted on G2.com.

Recommendations to others considering IDC:

I strongly recommend it even if you are using other providers such as strategy analytics to complement your insights (both from b2c and b2b angle) Review collected by and hosted on G2.com.

What problems is IDC solving and how is that benefiting you?

1) evaluating performance kpi based on market share - idc provides insights on industry total sales volume

2) planning future sales based on IDC market forecasts for consumer electronics

3) assessing seasonality trends

4) overall market insights

5) competitor analysis and insights Review collected by and hosted on G2.com.