G2

Girish J.

P&L Owner - Category Management - Core Food

Enterprise (> 1000 emp.)

5/11/2026

"iAdvize Boosts Product Discovery and Conversational Commerce on LG.com"

4.5/5

What do you like best about iAdvize?

The iAdvize solution package has been a strong addition to the LG.com experience. It guides our customers through product discovery, helps shoppers navigate a complex purchases, and contributes directly to engagement into conversational commerce and revenue. The team behind it has also been a true partner when integrating and innovating: responsive, proactive, and invested in our success. Review collected by and hosted on G2.com.

What do you dislike about iAdvize?

They aren't inexpensive, so there is that. Fortunately they were able to work with us a bit on pricing, so it was mitigated. Also, we wanted some broader AI in UX capabilities, for example in search, and we would have liked that to be ready a bit earlier in the product roadmap. And lastly, while they are working on this, they don't integrate into some of other platforms as well as we would have liked out-of-the-box, but this was addressed through some custom work. Review collected by and hosted on G2.com.

What problems is iAdvize solving and how is that benefiting you?

iAdvize helps us scale conversational support and product discovery at the volume LG.com requires. The AI Shopping Assistant handles routine product questions 24/7, surfaces relevant products on PLPs to guide shoppers toward the right purchase, and creates a more personalized experience across our consumer electronics catalog. The result has been stronger engagement and a more efficient path to purchase Review collected by and hosted on G2.com.