I like how easy it is to get a structured view of any Instagram creator and compare them with the help of audience, engagement, and authenticity data. It saves a lot of time compared with checking profiles manually, especially when we need to evaluate several potential partners. Review collected by and hosted on G2.com.

Some of the reports and metrics can take a little time to understand.

I would also like to see more contextual explanations around some metrics directly in the platform.

Because ER from followers and from views are two different metrics. Review collected by and hosted on G2.com.