G2

Polly G.

Sales Executive

Small-Business (50 or fewer emp.)

9/7/2026

"HubSpot AEO: A Valuable Time-Saver for Search-Focused Content"

5/5

What do you like best about HubSpot AEO?

What I like best about HubSpot AEO is how quickly it helps turn an idea into a well-structured, search-focused blog post. As someone who creates content alongside a busy sales role, it saves a significant amount of time compared to starting from a blank page. The AI-generated recommendations provide a strong foundation, particularly for creating content that answers the types of questions potential customers are asking through search and AI-powered tools. I've found the suggested structure, headings and topic coverage useful for ensuring key points aren't missed. From a user experience perspective, it's straightforward and intuitive to use within the HubSpot platform, so there is very little learning curve. Having everything integrated into the same system where we manage our website and marketing content also improves workflow and removes the need to jump between multiple tools. An unexpected benefit has been using it to generate new content ideas and identify angles I may not have considered. While I still review and refine the content to ensure it reflects our expertise and tone of voice, the time savings and improved efficiency provide a clear return on investment. Overall, it's become a valuable tool for creating relevant, search-friendly content more consistently and with less effort. Review collected by and hosted on G2.com.

What do you dislike about HubSpot AEO?

One area that could be improved is the level of customisation in the AI-generated content. While the recommendations and drafts provide a useful starting point, they can sometimes feel a little generic and still require editing to better reflect our industry expertise, brand voice and specific audience. I'd also like more transparency around why certain AEO recommendations are made and how they are expected to improve performance. Additional insights into the reasoning behind suggestions would help users make more informed decisions when optimising content. Finally, while the tool saves time overall, the quality of the output can vary depending on the topic, so human review is still essential before publishing. That said, these are relatively minor issues, and the efficiency gains generally outweigh the extra refinement required. Review collected by and hosted on G2.com.

What problems is HubSpot AEO solving and how is that benefiting you?

HubSpot AEO is helping solve two key challenges: creating high-quality content consistently and ensuring that content is optimised for how people search and discover information today. Before using the tool, developing blog topics, structuring articles and identifying the questions customers are likely to ask could be quite time-consuming. HubSpot AEO speeds up that process by providing content suggestions, recommended structure and AI-driven guidance, allowing me to create blogs much more efficiently. The biggest benefit is the time saved. Instead of starting from a blank page, I can begin with a strong framework and focus on adding industry expertise, customer insights and company-specific knowledge. This has improved productivity while helping to publish relevant content more consistently. It has also helped generate new content ideas and identify topics that have strong potential to attract organic traffic. By bringing content creation and optimisation together within HubSpot, the process is more streamlined and easier to manage, providing a clear return on investment through greater efficiency and improved marketing output. Review collected by and hosted on G2.com.