G2

Ross P.

Marketing Manager

Small-Business (50 or fewer emp.)

8/19/2026

"HubSpot AEO Makes AI Visibility Tracking and Content Ideas Effortless"

5/5

What do you like best about HubSpot AEO?

HubSpot AEO has really enabled us to actively track how we're being represented on AI platforms. Previously this has only been included in reports from our marketing agencies, but this allows me as an in-house marketer to keep a much closer eye on our performance.

We're also really enjoying the recommendations it brings to us, especially the blog post topics. Being able to generate blogs from the tool's insights is very useful, especially for employee generated content. We can assign topics to our sales team, prompting them to share the content on LinkedIn. This can often be an uphill battle, but this tool really removes the friction.

The tool itself is very easy to use, with its clean and simple UI. It follows HubSpot's typical UX, so we immediately felt right at home.

We were introduced to the tool via onboarding to the Marketing Hub with our HubSpot partner, and haven't stopped using it since.

I think it's a great deal as it's included in our Marketing Hub plan at no extra cost. Review collected by and hosted on G2.com.

What do you dislike about HubSpot AEO?

Honestly I would like to use it more extensively, so the 25 prompt cap on our plan is quite limiting. We can switch prompts as much as we like, but I would prefer to monitor them for a longer period. I would also like the option to include additional brands, as right now that seems to be limited to one. It would also be great to see more AI platforms integrated such as Claude. Review collected by and hosted on G2.com.

What problems is HubSpot AEO solving and how is that benefiting you?

HubSpot AEO is giving us direct, actionable insights into our AI engine performance. Previously this was a bit of a black box, but now I feel like my team and I better understand both our performance and how these results are achieved.

The tool's recommendation feature is also directly impacting our content planning through its suggested topics. This is something incredibly valuable to a small team such as ours, contributing to direct hours saved researching. Review collected by and hosted on G2.com.