Hey Daniel, thanks so much for spending the time to record this video. Really cool! As for the ability to segment your recordings further, you're right, we're working on this right now.

From our product roadmap page:

"We’re planning to extend Identify API’s capability across other Hotjar features.

It’s of paramount importance to us here at Hotjar that our products handle your user data with care. Identify API documentation and updated privacy policy will be added here when available."

Louis